When evaluating NPS survey software for retail businesses, it's essential to consider tools that effectively capture customer feedback across various touchpoints. Zonka Feedback and Asklayer are two such platforms, each offering unique features tailored to different business needs.
Zonka Feedback
Zonka Feedback is a multi-channel customer feedback platform designed to help businesses collect and analyze customer insights across various channels, including email, SMS, WhatsApp, kiosks, web, in-app, and offline. It enables the measurement of key customer experience metrics such as NPS, CSAT, and CES.
Features
- Multi-Channel Surveys: Deploy surveys via email, SMS, WhatsApp, kiosks, web, in-app, and offline channels.
- Survey Customization: Create customizable and multilingual surveys using a drag-and-drop builder.
- Advanced Targeting: Utilize advanced targeting and user segmentation to reach the right audience.
- Real-Time Analytics: Access real-time dashboards, alerts, and digests for immediate insights.
- Integrations: Integrate with over 20 premium tools, including CRMs and helpdesk systems.
Pricing Model
Zonka Feedback offers flexible pricing tailored to business needs, with plans starting at $199 per month for the Feedback Management platform and $999 per month for the AI Feedback Intelligence platform. Pricing is based on feedback volume, scale, and customer experience goals. (zonkafeedback.com)
Pros
- Comprehensive Channel Support: Supports a wide range of channels for survey distribution.
- Customizable Surveys: Offers a user-friendly survey builder with multilingual support.
- Real-Time Insights: Provides immediate access to analytics and reporting.
Cons
- Pricing Transparency: Specific pricing details are not publicly disclosed, requiring direct contact for accurate quotes.
- Complexity for Small Businesses: The extensive feature set may be overwhelming for smaller businesses with limited resources.
Best-Fit Customer Profile
Zonka Feedback is ideal for medium to large retail businesses seeking a comprehensive, multi-channel feedback solution with advanced analytics capabilities.
Asklayer
Asklayer is a Shopify-focused micro-survey and on-site feedback app designed to collect customer insights at multiple touchpoints, including post-purchase, via links, emails, and pop-ups. It offers features tailored to enhance customer experience and drive business growth.
Features
- Survey Channels: Deploy surveys through post-purchase prompts, links, emails, and pop-ups.
- Survey Customization: Utilize branching logic, randomization, and advanced targeting for personalized surveys.
- Analytics: Access detailed reports and charts for in-depth analysis.
- Integrations: Integrate seamlessly with Shopify and other platforms.
Pricing Model
Asklayer offers tiered pricing based on monthly orders, with plans starting at $29 per month for the Free plan, which includes 25 responses per month, and scaling up to $299 per month for the Plus & Multi-site plan, which includes unlimited responses and supports up to five sites. (asklayer.io)
Pros
- Shopify Integration: Seamless integration with Shopify for easy setup.
- Affordable Entry-Level Plan: Offers a free plan suitable for small businesses.
- Advanced Survey Features: Provides branching logic and advanced targeting for personalized surveys.
Cons
- Limited to Shopify: Primarily designed for Shopify users, limiting applicability for businesses on other platforms.
- Feature Limitations on Lower Tiers: Some advanced features are only available on higher-tier plans.
Best-Fit Customer Profile
Asklayer is best suited for small to medium-sized retail businesses using Shopify, looking for an affordable and easy-to-implement survey solution to gather customer feedback.
Side-by-Side Comparison
| Feature | Zonka Feedback | Asklayer |
|---|---|---|
| Survey Channels | Email, SMS, WhatsApp, Kiosks, Web, In-App, Offline | Post-Purchase, Link, Email, Pop-Up |
| Survey Customization | Drag-and-Drop Builder, Multilingual Support | Branching Logic, Randomization, Advanced Targeting |
| Integrations | 20+ Premium Integrations, including CRMs and Helpdesk Systems | Seamless Integration with Shopify |
| Pricing | Starting at $199/month for Feedback Management; $999/month for AI Feedback Intelligence | Free Plan; Paid Plans starting at $29/month for 25 responses/month; Plus & Multi-site Plan at $299/month for unlimited responses across up to 5 sites |
| Best-Fit Customer Profile | Medium to Large Retail Businesses seeking a comprehensive, multi-channel feedback solution | Small to Medium Retail Businesses using Shopify, looking for an affordable survey solution |
Which to Choose
When deciding between Zonka Feedback and Asklayer for your retail business, consider the following:
Zonka Feedback: Opt for Zonka Feedback if you require a robust, multi-channel feedback system with advanced analytics and integrations, and if your business can accommodate the higher pricing tiers.
Asklayer: Choose Asklayer if you're a small to medium-sized retail business using Shopify, seeking an affordable and easy-to-implement survey solution to gather customer feedback.
Both platforms offer valuable features tailored to different business needs. Assess your specific requirements, budget, and existing systems to determine the best fit for your retail business.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys,
