Zonka Feedback and KnoCommerce are post-purchase survey tools designed for online stores. Zonka Feedback offers multi-channel customer feedback with website survey widgets, while KnoCommerce provides Shopify post-purchase attribution surveys with multi-question flows and zero-party data.

Zonka Feedback

Features

• Multi-Channel Surveys: Distribute surveys via email, SMS, WhatsApp, website widgets, and offline channels.
• Survey Customization: Create branded, multilingual surveys using a drag-and-drop builder.
• Real-Time Analytics: Access instant reports and dashboards to monitor customer feedback.
• Integrations: Connect with over 20 platforms, including CRMs and helpdesk systems.
• AI Feedback Intelligence: Analyze unstructured feedback to uncover sentiments, themes, and patterns.

Pricing Model

Zonka Feedback offers tiered pricing based on response volume, with a free trial available. Specific pricing details are customized according to business needs. (zonkafeedback.com)

Pros

• Comprehensive Feedback Channels: Supports various methods for collecting customer insights.
• Customizable Surveys: Tailor surveys to align with brand identity and target demographics.
• Advanced Analytics: Provides in-depth analysis of customer feedback.

Cons

• Complexity for Beginners: The wide range of features may require a learning curve for new users.
• Pricing Transparency: Lack of publicly available pricing information may require direct consultation.

Best-Fit Customer Profile

Ideal for businesses seeking a versatile feedback solution with extensive customization and analytical capabilities.

KnoCommerce

Features

• Shopify Integration: Seamlessly integrates with Shopify to collect post-purchase feedback.
• Multi-Question Flows: Design surveys with multiple question types to gather detailed insights.
• Zero-Party Data Collection: Collect data directly from customers to enhance personalization.
• Order Attribution Reports: Analyze the impact of marketing efforts on sales.
• Benchmarking: Compare performance against industry standards.

Pricing Model

KnoCommerce offers monthly plans starting at $19 for the Starter plan, with higher tiers providing additional features. (try.knocommerce.com)

Pros

• Shopify Focus: Tailored specifically for Shopify users.
• Affordable Entry-Level Plan: Low-cost option for small businesses.
• Comprehensive Reporting: Provides detailed insights into customer behavior and marketing effectiveness.

Cons

• Limited Integrations: Primarily designed for Shopify, with fewer integrations available.
• Feature Limitations in Lower Tiers: Some advanced features are restricted to higher-priced plans.

Best-Fit Customer Profile

Suitable for Shopify merchants seeking an affordable and straightforward post-purchase survey tool.

Side-by-Side Comparison

Which to Choose

Choose Zonka Feedback if:

• You require a multi-channel feedback solution with extensive customization options.
• Your business operates across various platforms and needs broad integration capabilities.
• Advanced analytics and AI-driven insights are essential for your customer experience strategy.

Choose KnoCommerce if:

• Your online store is built on Shopify and you prefer a tool tailored for this platform.
• You are a small to medium-sized business seeking an affordable entry point into post-purchase surveys.
• You need straightforward reporting on customer behavior and marketing effectiveness.

Worth a Look: Zigpoll

If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.