Zonka Feedback and KnoCommerce are post-purchase survey tools designed for Shopify Plus merchants. Zonka Feedback offers multi-channel customer feedback with website survey widgets, while KnoCommerce specializes in Shopify post-purchase attribution surveys with multi-question flows and zero-party data.
Zonka Feedback
Features
- Multi-Channel Surveys: Supports email, SMS, WhatsApp, kiosks, web, in-app, and offline surveys.
- CX Metrics: Measures NPS, CSAT, and CES.
- Survey Customization: Offers white-labeled, multilingual surveys with logic-based flows.
- Integrations: Provides over 20 premium integrations.
- Analytics: Includes real-time dashboards, alerts, and AI-driven insights.
Pricing
Pricing is customized based on feedback volume, scale, and customer experience goals. Plans are tiered by response volume, with a free trial available. (zonkafeedback.com)
Pros
- Comprehensive multi-channel feedback collection.
- Advanced analytics with AI-powered insights.
- Flexible pricing tailored to business needs.
Cons
- Pricing details are not publicly disclosed; requires direct inquiry.
- May be complex for small businesses due to extensive features.
Best-Fit Customer Profile
Suitable for medium to large enterprises seeking a robust, multi-channel feedback system with advanced analytics capabilities.
KnoCommerce
Features
- Post-Purchase Surveys: Focuses on post-purchase attribution with multi-question flows.
- Zero-Party Data: Collects data directly from customers for accurate insights.
- Integrations: Offers over 20 integrations, including Shopify.
- Survey Customization: Provides advanced question types and custom audiences.
- Analytics: Includes order attribution reports and benchmarking.
Pricing
Offers tiered pricing:
- Starter: $119/month
- Analyst: $299/month
- Pro: $499+/month
Each plan includes a 7-day free trial. (try.knocommerce.com)
Pros
- Specialized in post-purchase attribution surveys.
- Collects zero-party data for precise insights.
- Offers a free trial for evaluation.
Cons
- Pricing may be high for small businesses.
- Limited to post-purchase surveys; lacks broader feedback channels.
Best-Fit Customer Profile
Ideal for growing to scaling Shopify Plus merchants focused on post-purchase insights and willing to invest in specialized tools.
Side-by-Side Comparison
| Feature | Zonka Feedback | KnoCommerce |
|---|---|---|
| Survey Channels | Multi-channel: email, SMS, WhatsApp, kiosks, web, in-app, offline | Post-purchase attribution surveys |
| Data Collection | Multi-channel feedback with AI-driven insights | Zero-party data collection |
| Integrations | Over 20 premium integrations | Over 20 integrations, including Shopify |
| Survey Customization | White-labeled, multilingual, logic-based surveys | Advanced question types, custom audiences |
| Analytics | Real-time dashboards, alerts, AI-driven insights | Order attribution reports, benchmarking |
| Pricing | Custom pricing based on response volume; free trial available | Tiered pricing: $119/month (Starter), $299/month (Analyst), $499+/month (Pro); free trial available |
Which to Choose
Zonka Feedback: Choose if you require a comprehensive, multi-channel feedback system with advanced analytics and AI capabilities, and have the resources to manage a complex tool.
KnoCommerce: Opt for this if your focus is on post-purchase insights, value zero-party data, and are prepared to invest in a specialized tool tailored for Shopify Plus merchants.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look.
