When evaluating survey tools for SaaS companies using Shopify, it's essential to consider how each platform aligns with your specific needs. Zonka Feedback and Survicate both offer multi-channel survey capabilities, but they differ in features, pricing, ease of use, and integration options.
Zonka Feedback
Zonka Feedback is a customer experience management platform that enables businesses to collect and analyze feedback across various channels, including email, SMS, WhatsApp, kiosks, web, in-app, and offline. It offers tools for measuring customer satisfaction metrics like NPS, CSAT, and CES, along with advanced targeting and user segmentation. The platform supports customizable and multilingual surveys, real-time dashboards, and integrates with over 20 premium applications.
Pricing Approach
Zonka Feedback offers two main pricing tiers:
Feedback Management: Starting at $199 per month, this plan includes multi-channel surveys, NPS/CSAT/CES measurement, and 20+ premium integrations.
AI Feedback Intelligence: Starting at $999 per month, this plan adds AI-powered analysis, thematic and sentiment intelligence, and role-based dashboards.
Both plans are billed annually, with pricing subject to negotiation based on specific requirements. (capterra.com)
Pros and Cons
Pros:
Comprehensive multi-channel survey capabilities.
Advanced analytics with AI-powered insights.
Supports customizable and multilingual surveys.
Cons:
Higher starting price point may be a barrier for smaller teams.
Annual billing may require upfront commitment.
Best-Fit Customer Profile
Zonka Feedback is well-suited for medium to large SaaS companies that require advanced survey capabilities and in-depth analytics. Its comprehensive features make it ideal for organizations looking to implement a robust customer experience management system.
Survicate
Survicate is a multi-channel survey platform that allows businesses to collect feedback through website pop-ups, in-product surveys, email, and more. It offers features like NPS, CSAT, and CES surveys, along with AI survey creation and a library of templates. The platform supports unlimited active surveys, recurring surveys, and a static feedback button. Integrations include tools like Intercom, HubSpot, and Salesforce.
Pricing Approach
Survicate provides several pricing plans:
Free Plan: Allows up to 25 responses per month, suitable for small teams or testing purposes.
Starter Plan: Priced at $79 per month, includes 100 responses per month and the ability to add your company logo.
Growth Plan: Priced at $149 per month, includes 250 responses per month, unlimited active surveys, and the ability to hide Survicate branding.
Pro Plan: Priced at $249 per month, includes 500 responses per month, advanced targeting, and additional integrations.
Enterprise Plan: Custom pricing for organizations with higher response needs and advanced requirements. (capterra.com)
All plans are billed annually, with overage charges applicable if the monthly response limit is exceeded.
Pros and Cons
Pros:
Offers a free plan for small teams or testing.
Flexible pricing with multiple tiers to suit different needs.
Supports unlimited active surveys and recurring surveys.
Cons:
Overage charges can add up if response limits are frequently exceeded.
Some advanced features are only available in higher-tier plans.
Best-Fit Customer Profile
Survicate is ideal for small to medium SaaS companies seeking an affordable and flexible survey solution. Its free plan and tiered pricing make it accessible for startups, while higher-tier plans cater to growing teams with more complex needs.
Side-by-Side Comparison
| Feature | Zonka Feedback | Survicate |
|---|---|---|
| Survey Channels | Email, SMS, WhatsApp, Kiosks, Web, In-App, Offline | Website Pop-ups, In-Product, Email, Link, QR Code, Intercom, Braze |
| Survey Types | NPS, CSAT, CES, Customizable, Multilingual | NPS, CSAT, CES, AI Survey Creator, Templates |
| Integrations | 20+ Premium Integrations | 25+ Integrations including Intercom, HubSpot, Salesforce, Zapier |
| Pricing | Starting at $199/month (billed annually) | Free Plan; Paid Plans starting at $79/month (billed annually) |
| Free Trial | Yes | Yes |
| Overage Charges | Not specified | Yes, applicable if monthly response limits are exceeded |
| Ideal Customer Profile | Medium to Large SaaS Companies needing advanced survey capabilities and analytics | Small to Medium SaaS Companies seeking affordable and flexible survey solutions |
Which to Choose
When deciding between Zonka Feedback and Survicate for your Shopify survey needs, consider the following:
Zonka Feedback: If your SaaS company requires advanced survey features, in-depth analytics, and has the budget for a higher-tier plan, Zonka Feedback may be the better fit.
Survicate: If you're a smaller SaaS company or startup looking for an affordable, flexible survey solution with a free plan to start, Survicate could be more suitable.
Evaluate your company's specific requirements, budget constraints, and desired features to make the best choice for your team.
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look.
