Zonka Feedback and Zigpoll are survey tools designed to collect customer feedback for direct-to-consumer (DTC) brands. Zonka Feedback offers multi-channel surveys, including website widgets, while Zigpoll specializes in post-purchase, on-site, and exit-intent surveys, focusing on zero-party data collection.

Zonka Feedback

Features

• Multi-Channel Surveys: Supports email, SMS, WhatsApp, kiosks, web, in-app, and offline surveys.
• CX Metrics: Measures NPS, CSAT, and CES.
• Reputation Management: Manages online reputation.
• Advanced Targeting: Offers user segmentation.
• Customization: Provides customizable and multilingual surveys.
• Real-Time Analytics: Includes dashboards, alerts, and digests.
• Case Management: Features closed-loop workflows.
• CX Automation: Automates customer experience processes.
• Location & Agent Management: Manages location and agent-based CX.
• Contact Tracking: Tracks contact and user journeys.
• Integrations: Offers 20+ premium integrations.

Pricing

Zonka Feedback offers two main plans:

• Feedback Management: Approximately $199 per month.
• AI Feedback Intelligence: Approximately $999 per month.

Both plans include multi-channel surveys, CX metrics, reputation management, and integrations. The AI Feedback Intelligence plan adds AI-powered analysis and role-based dashboards. (ai-cmo.net)

Pros

• Comprehensive Features: Offers a wide range of survey channels and CX management tools.
• Advanced Analytics: Provides in-depth analytics and reporting.
• Customization: Allows for extensive customization of surveys.

Cons

• Pricing: Higher cost may be prohibitive for small businesses.
• Complexity: Setup and management can be complex.

Best For

Large enterprises seeking a comprehensive, multi-channel customer feedback solution with advanced analytics and customization options.

Zigpoll

Features

• Survey Types: Offers post-purchase, on-site, and exit-intent surveys.
• Zero-Party Data: Focuses on collecting zero-party data.
• Integrations: Provides one-click Shopify integration.
• Survey Customization: Allows for flexible question formats and custom styling.
• AI Insights: Includes automatic AI insights.
• SMS Surveys: Supports SMS surveys.
• Synthetic Responses: Offers synthetic responses for testing.
• API Access: Provides API and MCP access.
• White Labeling: Supports white labeling.

Pricing

Zigpoll offers four main plans:

• Lite: Free plan with 100 responses per month.
• Standard: $29 per month with 500 responses.
• Advanced: $97 per month with 2,000 responses.
• Ultimate: $194 per month with unlimited responses.

All plans include unlimited surveys, flexible question formats, custom styling, AI insights, SMS surveys, and white labeling. Higher-tier plans offer additional features like API access and synthetic responses. (zigpoll.com)

Pros

• Affordable Pricing: Offers a free plan and lower-cost paid plans.
• Easy Integration: One-click Shopify integration.
• Survey Flexibility: Supports various survey types and customization options.
• AI Insights: Provides automatic AI insights.
• Responsive Support: Offers responsive customer support.

Cons

• Limited Integrations: Primarily integrates with Shopify.
• Feature Limitations: Some advanced features are only available in higher-tier plans.

Best For

Small to medium-sized DTC brands, especially those using Shopify, seeking an affordable and easy-to-use survey tool with flexible survey options and AI insights.

Side-by-Side Comparison

Which to Choose

• For Large Enterprises: Zonka Feedback offers a comprehensive, multi-channel survey solution with advanced analytics and customization, suitable for large enterprises with complex needs and higher