When evaluating survey tools for your Shopify store, it's essential to consider how each platform aligns with your specific needs. Asklayer, Delighted, and Promoter.io are three prominent options, each offering unique features and pricing structures. Below is a detailed comparison to assist you in making an informed decision.
Core Features and Functionality
| Feature | Asklayer | Delighted | Promoter.io |
|---|---|---|---|
| Survey Types | Micro-surveys, polls, questionnaires | NPS, CSAT, CES surveys | NPS surveys |
| Delivery Channels | On-site widget, email, link, exit-intent, post-purchase | Email, SMS | Email, SMS, in-app |
| Targeting Options | URL targeting, device, geolocation, user behavior | Limited targeting | Limited targeting |
| Analytics | AI summaries, NPS & CSAT scoring, LTV & AOV analysis | Real-time dashboards, trend analysis | Real-time dashboards, trend analysis |
| Integrations | Shopify, Google Analytics, Google Sheets, Klaviyo, Mailchimp, 5000+ via Webhooks | Limited integrations | Limited integrations |
Strengths:
Asklayer: Offers a comprehensive suite of survey types and delivery channels, along with advanced targeting and analytics features.
Delighted: Specializes in NPS, CSAT, and CES surveys with real-time analytics, suitable for businesses focusing on customer satisfaction metrics.
Promoter.io: Dedicated to NPS surveys, providing real-time dashboards and trend analysis, ideal for businesses prioritizing Net Promoter Score insights.
Weaknesses:
Asklayer: May be overwhelming for businesses seeking a simple survey solution due to its extensive feature set.
Delighted: Limited in survey types and delivery channels, which may not meet the needs of businesses requiring diverse feedback methods.
Promoter.io: Focuses solely on NPS surveys, lacking support for other survey types like CSAT or CES, which could be a limitation for businesses needing broader feedback.
Pricing and Value
| Plan | Asklayer | Delighted | Promoter.io |
|---|---|---|---|
| Free | Yes | Yes | No |
| Entry-Level Paid | $29/month | $49/month | Contact for pricing |
| Mid-Tier Paid | $49/month | $89/month | Contact for pricing |
| High-Tier Paid | $89/month | $139/month | Contact for pricing |
| Enterprise | $299/month | $199/month | Contact for pricing |
Strengths:
Asklayer: Offers a free plan and competitive pricing tiers, providing flexibility for businesses of various sizes.
Delighted: Provides a free plan and affordable entry-level pricing, making it accessible for small businesses.
Promoter.io: Offers a free trial, allowing businesses to evaluate the platform before committing.
Weaknesses:
Asklayer: Higher-tier plans may be cost-prohibitive for small businesses.
Delighted: Pricing information for higher-tier plans is not publicly available, potentially leading to unexpected costs.
Promoter.io: Lacks transparent pricing information, requiring direct contact for details, which may be inconvenient for some users.
Ease of Setup and Use
Asklayer: Features a user-friendly, no-code builder with a point-and-click interface, enabling quick survey creation without programming skills. (asklayer.io)
Delighted: Offers a straightforward setup process with easy-to-use templates, allowing rapid deployment of surveys.
Promoter.io: Provides an intuitive interface with guided workflows, facilitating efficient survey creation and management.
Common Mistakes:
Overcomplicating Surveys: Including too many questions or complex logic can deter respondents.
Neglecting Mobile Optimization: Surveys not optimized for mobile devices may lead to lower response rates.
Ignoring Data Privacy: Failing to comply with data protection regulations can result in legal issues.
Integrations
Asklayer: Integrates with Shopify, Google Analytics, Google Sheets, Klaviyo, Mailchimp, and over 5,000 other platforms via Webhooks. (asklayer.io)
Delighted: Integrates with platforms like Shopify, Zapier, and Slack, though the range is more limited compared to Asklayer.
Promoter.io: Offers integrations with platforms such as Salesforce, HubSpot, and Zapier, but may lack direct Shopify integration.
Common Mistakes:
Overlooking Integration Needs: Choosing a tool without necessary integrations can lead to manual data handling.
Underestimating API Limitations: Not all integrations are seamless; some may require technical expertise.
Customer Support and Documentation
Asklayer: Provides live chat support during business hours, an extensive knowledge base, and email support. (asklayer.io)
Delighted: Offers email support and a comprehensive help center with guides and tutorials.
Promoter.io: Provides email support and a resource center with articles and webinars.
Common Mistakes:
Relying Solely on Documentation: Sometimes, direct support is necessary for complex issues.
Ignoring Community Resources: User forums and communities can offer valuable insights and solutions.
Best-Fit Customer Profile
Asklayer: Ideal for businesses seeking a versatile survey tool with multiple delivery channels and advanced targeting options.
Delighted: Suited for businesses focusing on customer satisfaction metrics like NPS, CSAT, and CES, with a need for real-time analytics.
Promoter.io: Best for businesses prioritizing NPS surveys and looking for in-depth analysis of customer loyalty.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys.
