When evaluating the best post-purchase survey tools, it's essential to consider several factors:
- Core Features and Functionality: Does the tool offer customizable surveys, multi-question flows, and integration with your e-commerce platform?
- Pricing Model: Is the pricing transparent and scalable based on your business needs?
- Ease of Setup and Use: Can you implement and manage the tool without extensive technical knowledge?
- Integrations: Does it seamlessly integrate with Shopify and other platforms you use?
- Customer Support and Documentation: Is there accessible support and comprehensive documentation to assist you?
- Best-Fit Customer Profile: Is the tool tailored to your business size and industry?
Below is a comparison of five post-purchase survey tools: POWR, KnoCommerce, Asklayer, UserLoop, and Fairing.
1. POWR
Summary: POWR is a Shopify form builder that offers customizable surveys, popups, and lead capture features.
Features:
- Customizable surveys and forms
- Popup forms for lead capture
- Integrations with various platforms
Pricing Approach: POWR employs a usage-based pricing model, where costs are determined by the number of pageviews your website receives. Plans start with a free tier and scale up based on usage, with higher tiers offering additional features and higher pageview limits. (help.powr.io)
Pros:
- Flexible pricing based on actual usage
- Wide range of customizable apps
- No long-term contracts required
Cons:
- Free tier includes POWR branding
- Integrations are limited on lower-tier plans
Best For: Small to medium-sized businesses seeking customizable forms and surveys with scalable pricing.
2. KnoCommerce
Summary: KnoCommerce specializes in post-purchase attribution surveys, offering multi-question flows and zero-party data collection.
Features:
- Multi-question survey flows
- Zero-party data collection
- Order attribution reporting
- Integrations with platforms like Klaviyo
Pricing Approach: KnoCommerce offers tiered pricing with a free plan and paid plans starting at $19 per month. The Analyst plan is priced at $119 per month, and the Pro plan at $299 per month. Annual subscriptions come with a 10% discount. (try.knocommerce.com)
Pros:
- Comprehensive post-purchase insights
- Advanced question types and custom audiences
- Integrations with major platforms
Cons:
- Higher-tier plans may be costly for smaller businesses
- Free plan has limited features
Best For: Growing to large e-commerce brands needing in-depth post-purchase insights and advanced survey capabilities.
3. Asklayer
Summary: Asklayer is a Shopify app that provides micro-surveys and on-site feedback at multiple touchpoints.
Features:
- Micro-surveys at various customer touchpoints
- On-site feedback collection
- Customizable survey designs
- Real-time analytics
Pricing Approach: Asklayer offers tiered pricing based on the number of responses and features required. Specific pricing details are available upon request.
Pros:
- Easy to implement on Shopify stores
- Real-time feedback collection
- Customizable survey designs
Cons:
- Pricing details are not publicly disclosed
- Limited integrations beyond Shopify
Best For: Shopify merchants seeking simple, on-site feedback mechanisms to gather customer insights.
4. UserLoop
Summary: UserLoop is an AI-powered Shopify post-purchase survey and automated insights app.
Features:
- AI-driven survey analysis
- Automated insights and reporting
- Customizable survey templates
- Integration with Shopify
Pricing Approach: UserLoop offers subscription-based pricing with plans tailored to business needs. Specific pricing details are available upon request.
Pros:
- Automated insights reduce manual analysis
- Customizable survey templates
- Seamless Shopify integration
Cons:
- Pricing details are not publicly disclosed
- May require a learning curve to fully utilize AI features
Best For: E-commerce businesses looking to leverage AI for post-purchase insights and reporting.
5. Fairing
Summary: Fairing is a Shopify post-purchase attribution survey app with deep analytics integrations.
Features:
- Post-purchase attribution surveys
- Deep analytics integrations
- Customizable survey flows
- Integration with Shopify
Pricing Approach: Fairing offers tiered pricing based on features and response volume. Specific pricing details are available upon request.�
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
