Ask every buyer why they bought.
A few questions on the Shopify thank-you page, then an email or SMS once the order arrives. Learn why customers bought, what almost stopped them and who it was for.
Zigpoll is the trusted feedback partner for 20,000+ companies.
Three Steps to Your First Answers
One click from the Shopify App Store, then add the Zigpoll block to your thank-you page in the checkout editor.
Questions already written: how they found you, who it’s for, how checkout and delivery went. Edit any of it.
Optional: email or text customers once the order is fulfilled or delivered. Thank-you page answers start with your next order.
Customer Research That Runs on Every Order
Asked at checkout and after delivery, tied to the order, sent where your team works.
Ask while the purchase is fresh.
The survey sits on the Shopify thank-you and order status pages as a native checkout block, with no theme code. That is where 50% of customers answer.
Ask why they bought, what almost stopped them and who it is for. Branching logic asks a follow-up only when it applies, and a one-time discount code at the end lifts response rates.
Jolly Mama gets over 50% of buyers to answer, helped by a surprise discount code.
See a live survey
Follow up once it arrives.
Email or text customers when Shopify marks an order paid, fulfilled or delivered, after the delay you choose. Ask about fit, quality and delivery once the product is in their hands.
Customers who skip the thank-you page survey can get one reminder email. Anyone who already answered is never nudged.
Perfect Presents emails a survey after fulfillment and found what its delivery reports missed: customers who felt their order arrived late.
Start Free
Every answer lands on the customer.
Answers sync to the Klaviyo profile as an event and as properties you can segment on. Tag the customer or order in Shopify, write metafields, or trigger Shopify Flow.
Jolly Mama segments its Klaviyo emails by pregnancy stage and now sends fewer emails, with more opens and fewer spam reports. ThumbPRO personalizes emails for players, coaches and parents from 25,000+ responses.
See all integrations
Hear what to make next.
See the revenue and AOV behind every answer, filter by product, and let AI group open-text answers into themes, so a missing size or color shows up as a count.
Kanga Coolers learned many buyers were shopping for a gift, matched its ads and landing pages to them, and lifted landing page conversion 15–20% and ROAS 10%. The colorways and collegiate designs buyers said were missing added six figures in revenue.
Or ask Claude and ChatGPT about your answers through the Zigpoll MCP server.
Read the case studies
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Frequently Asked Questions
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What is a post-purchase survey?
A short survey customers answer right after they buy: on the Shopify thank-you and order status pages, or by email or SMS once the order ships or arrives. Every answer comes from a real buyer and is tied to their order.
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What should I ask?
Two to four questions is plenty: why they bought, what almost stopped them, who the purchase is for and how they heard about you, plus an open question about what to make next. First-time and returning customers can get different surveys. See an example post-purchase survey, and attribution surveys for the channel question.
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What response rate should I expect?
About 50% on the Shopify thank-you page. A discount code at the end of the survey lifts it further, and each survey’s dashboard shows how its rates compare with similar Zigpoll surveys.
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Does it work with the new Shopify thank-you page?
Yes. Zigpoll is a native checkout extension: add the Zigpoll app block to the Thank you and Order status pages in Shopify’s checkout editor, on any Shopify plan, with no scripts or theme code. Surveys also run on customer account pages and Shopify POS.
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Can I survey customers after the order arrives?
Yes. Send an email or SMS when an order is paid, fulfilled or delivered, after the delay you choose. Delivery events need a carrier Shopify recognizes, such as USPS, UPS, FedEx or DHL. For a 0–10 score after delivery, see NPS surveys.
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Can I send answers to Klaviyo?
Yes. Each completed survey sends Klaviyo an event with the answers and saves every answer as a property on the customer’s profile, ready for segments and flows. Answers can also tag the customer or order in Shopify, write metafields, trigger Shopify Flow, or go to Attentive, Omnisend, Google Sheets, Slack and more. You can also query them from Claude or ChatGPT through the Zigpoll MCP server.
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How do other Shopify stores use post-purchase surveys?
Perfect Presents asks buyers what to sell next, and one request, a bracelet, doubled its Valentine’s Day sales year over year. Manucurist collects 10,000+ survey submissions a month and uses them to decide which colors to launch. Dalfilo spotted shrinkage complaints in its post-fulfillment survey and added washing instructions to the box. Read how Kanga Coolers, Jolly Mama and ThumbPRO use them too.
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Is there a free plan?
Yes. Zigpoll is free forever for up to 50 responses a month with no credit card, and you can upgrade any time as volume grows. See pricing.
