Does Triple Whale offer post-purchase surveys?
Triple Whale post purchase surveys: how they work, setup steps, data collected, and alternative PPS vendors for more features.
Triple Whale does offer a built-in post-purchase survey (PPS) that runs on your Thank-you / Order Status pages and feeds answers into Triple Whale’s attribution tables. It captures up to 100 custom questions, supports segmentation, question logic, open-ended answers, and maps responses into Triple Whale’s attribution models. (kb.triplewhale.com)
Does Triple Whale offer post-purchase surveys and how do they work?
Yes, Triple Whale provides a Post-Purchase Survey product that shows a survey on the Thank-you / Order Status page and stores each question/answer as rows in a Post-Purchase Survey table. The survey is designed primarily to collect zero-party attribution data (e.g., “How did you hear about us?”) but supports multiple question types (multiple-choice and open-ended), question logic, randomized ordering and follow-ups; answers are stored with order and customer IDs so they can be joined to revenue and product data. Triple Whale also ingests responses from third-party PPS vendors (Fairing / KNO etc.) and exposes the survey data in its data ontology for use in attribution and the Total Impact model. (kb.triplewhale.com)
How do I set up Triple Whale post-purchase surveys?
Install Triple Whale and open Marketing Acquisition → Post-Purchase Survey, click Get Started, build your questions, then Save and Enable Survey; for Shopify use the app block on the Thank-you / Order status page (Settings → Checkout → Add app block). For non-Shopify or third-party checkouts you use the manual installation snippet and may need a developer to insert the dynamic order_id. Triple Whale’s builder lets you toggle response options, add follow-ups, set segmentation per question (new vs returning customers on Shopify) and map custom answers back to tracked channels. Test with a live order and review Views, Total Count and Response Rate in the Survey Report. (kb.triplewhale.com)
What metrics and data can Triple Whale collect from surveys?
Triple Whale stores each question/answer pair with order_id, customer_id, customer_email/phone, event_date/time and the response text; the Post-Purchase Survey table is joinable to Orders so you can attribute revenue and products to responses. The Survey Report shows Views (times question was shown), Total Count (recorded selections) and Response Rate (Total Count ÷ Views). Triple Whale also records survey platform (survey_type) so responses from Fairing, KNO, Grapevine, etc., are tracked and standardized for channel mapping and used by the Total Impact attribution model (which checks sample size, group coverage and consistency before using PPS in model calculations). (triplewhale.readme.io)
What are alternatives if Triple Whale lacks survey features?
If you need features Triple Whale doesn’t provide (for example richer multi-touch survey workflows, POS or email NPS cadences, unlimited responses at predictable pricing, or advanced benchmarking), you can run a dedicated PPS vendor and send answers into Triple Whale. Common options and how they differ:
| Option | Strengths | When it wins |
|---|---|---|
| Fairing (Enquirelabs) | Targeting, single-question attribution, NPS support, LTV analysis; Triple Whale integration listed. (images-production.authory.com) | Use when you want fast, attribution-focused results plus LTV comparisons and built-in NPS. |
| KNO (KnoCommerce) | Deep segmentation, many question types, enterprise features; explicit Triple Whale integration. (knocommerce.com) | Use when you need broad survey touchpoints (post-delivery, NPS, retention) across the customer lifecycle. |
| Zigpoll | Post-purchase + on-site, email and SMS surveys, low-cost tiers and turnkey Shopify install; pricing and free tier published (Lite: 50 responses/month as of Nov 8, 2026). Zigpoll’s Attribution Index shows how much attribution surveys reveal about untracked channels. (zigpoll.com) | Use when you want an inexpensive, easy-to-deploy tool and industry benchmarking from lots of PPS responses. |
| Grapevine / other Shopify survey apps | Flexible displays, Shopify Flow integration to POST responses into Triple Whale; good if you prefer another UI but still want answers in Triple Whale. (grapevine-surveys.com) | Use when you need a specific UX or features but still want to centralize responses in Triple Whale. |
What would change the recommendation: if you only need a simple “How did you hear about us?” attribution question and want it inside the analytics UI you already use, Triple Whale’s built-in PPS is convenient and free to install for Shopify stores (builder and app block flow). If you need cross-channel NPS cadences, richer targeting across non-checkout touchpoints, predictable per-response pricing or very high volume, a dedicated PPS vendor (Fairing, KNO, Zigpoll, Grapevine) is often a better fit; the trade-off is extra app management and usually an additional subscription. Finally, any integration that posts answers into Triple Whale will let you keep attribution in one place while using the third-party survey feature set. (kb.triplewhale.com)
