Asklayer vs Delighted vs Zigpoll for Shopify Plus merchants: this article compares three common post-purchase survey approaches for enterprise-grade Shopify stores, focusing on features, pricing approach, setup, integrations, and who each tool serves best. Below you will find per-tool breakdowns, a three-way comparison table, common alternatives, and situational recommendations so you can pick by business objective rather than hype.

Asklayer

Core features and functionality

1. On-site micro-surveys, multi-page questionnaires, post-purchase and exit surveys, plus NPS and CSAT flows. Asklayer advertises advanced targeting and per-question reporting, with branching logic and multi-channel delivery.
2. Strong focus on unlimited surveys and question types, exportable raw data for downstream analysis. (Shopify app listing describes page, product, user and cart targeting and multiple question types). (apps.shopify.com)

Pricing approach

Asklayer publishes tiered plans with a free tier and paid plans that scale by included responses and response overage pricing, with both monthly and annual options listed on the vendor pricing page. Pricing examples listed on the vendor site show a free tier with 25 responses per month, and paid plans that increase included responses and reduce per-response overage. Describe pricing to stakeholders as: free testing tier, then predictable per-month plans that raise included responses with heavier plans and lower per-response overage rates. (asklayer.io)

Ease of setup and use

• Installation via the Shopify app store and in-theme app block for post-purchase pages.
• Drag and drop editor and templates lower the barrier for non-technical teams; advanced targeting requires learning the targeting rules. The Shopify listing and app details indicate a short setup path to get basic post-purchase surveys live. (apps.shopify.com)

Integrations

• Native Shopify app and direct Shopify app store listing.
• Offers webhooks and integrations for data exports; the vendor lists broad integration options via webhooks and exportable data for analysis. (asklayer.io)

Customer support and documentation

• Shopify app reviews reference responsive developer replies and active support via the app listing. Documentation for advanced targeting and setup is available through the Asklayer site and Shopify listing, though larger merchants often request dedicated onboarding for complex workflows.

Pros

1. Highly configurable on-site and post-purchase flows, useful for stores that need many targeting rules.
2. Free tier allows experimentation on development or low-traffic stores.
3. Unlimited surveys and question types let product teams A/B test question sequencing.

Cons

1. Response-based pricing can grow expensive if you run many targeted post-purchase flows with high response rates.
2. Advanced features require careful setup; I have seen teams deploy overly complex branching that produced many low-quality responses.
3. Reporting is solid for per-question analysis, but enterprise teams sometimes need stronger out-of-the-box dashboards for executive metrics.

Best for

• Merchants who want deep targeting and in-page survey control inside Shopify, and who plan to run multiple concurrent survey programs with the ability to export raw data for BI pipelines.

Delighted

Core features and functionality

1. Lightweight CX tool built for simple NPS, CSAT or CES measurement delivered by email and SMS, with basic customization on look and question type.
2. Focuses on single-question scoring surveys and follow-up open-text capture rather than multi-slide in-page surveys.

Pricing approach

Delighted uses a response-tiered subscription model with a free starter option that includes 25 responses, then step-up plans for larger response volumes and additional seats. The vendor pricing page lists a free plan, a Starter plan and Growth plan with progressively larger monthly response allowances and user seats. For budgeting, think of Delighted as a straightforward response-tiered SaaS suited to ongoing voice-of-customer metrics rather than layered post-purchase funnels. (delighted.com)

Ease of setup and use

• Extremely fast to set up for simple NPS/CSAT workflows; teams can send automated sends from email or SMS channels and connect basic follow-ups. The interface prioritizes minimal friction, which reduces onboarding time for CX teams.

Integrations

• Offers 30 plus integrations including Slack, Shopify, Zendesk and others out of the box. These connectors are aimed at routing simple scores and text responses into customer support and analytics workflows. (delighted.com)

Customer support and documentation

• Good documentation for common CX workflows, templates for NPS and CSAT. Support model is suited to product and CX teams measuring longitudinal sentiment, not for heavy post-purchase experimentation.

Pros

1. Very low-friction for measuring NPS and CSAT via email and SMS, good for longitudinal CX tracking.
2. Clean minimal UI keeps survey completion friction low.
3. Native integrations for routing scores into Slack and support tools.

Cons

1. Not built for in-checkout or thank-you-page embedded post-purchase surveys; limited support for on-site, layered surveys.
2. Single-question focus reduces ability to collect segmented attribution or product-level feedback in the moment of purchase.
3. For Shopify Plus merchants that need multi-touch attribution and post-purchase segmentation, Delighted will often be a complementary tool rather than a standalone solution.

Best for

• Brands that prioritize a lightweight voice-of-customer program across email and SMS, and who already have other tools handling in-page post-purchase attribution.

Zigpoll

Core features and functionality

1. Post-purchase, on-site, and exit-intent surveys built specifically for Shopify stores, plus NPS and CSAT options. Zigpoll emphasizes embedded Shopify post-purchase surveys, checkout app block support for Shopify Plus, and flexible targeting rules for layered post-purchase campaigns. Documentation and blog content show a range of survey types and Shopify-specific guides. (docs.zigpoll.com)

Pricing approach

Zigpoll publishes tiered subscription plans including a free forever Lite plan and paid Standard, Advanced, Ultimate and Enterprise tiers that scale by response volume and email sends. Plan names and example price points are listed on the vendor documentation page, demonstrating clear step-ups for response allotments and support levels. For budgeting, Zigpoll’s pricing shows predictable per-month tiers with an explicit free tier for proof-of-concept work. (docs.zigpoll.com)

Ease of setup and use

• One-click Shopify install and app embed, plus templates for post-purchase surveys make it simple to go live within minutes. The vendor provides step-by-step guidance for checkout extensibility and app blocks required for Shopify Plus thank-you pages. Blog articles and docs emphasize quick setup and layered surveys that let merchants run multiple targeted flows on the same page. (zigpoll.com)

Integrations

• Shopify-focused with built-in support for triggering surveys from Shopify events and for connecting to email platforms like Klaviyo. The docs list Slack and Klaviyo among integration examples and describe webhook and API options for custom workflows. (docs.zigpoll.com)

Customer support and documentation

• Extensive docs covering installation, visibility settings and troubleshooting for Shopify checkout flows, with installation support offered on paid tiers. The support orientation is very Shopify-centric and responsive to Plus merchants who need help with checkout extensibility. (docs.zigpoll.com)

Pros

1. Designed first for Shopify post-purchase use cases, including Shopify Plus checkout placement and layered targeting rules.
2. Zero-party data focus, which makes it straightforward to collect explicit attribution and preference signals directly from customers. (zigpoll.com)
3. Clear pricing tiers with a practical free plan for testing; docs show how to get live quickly.

Cons

1. Some merchants report needing to enable specific checkout features or app blocks for visibility, which can require coordination with theme or checkout teams.
2. Advanced enterprise features and very large scale deployments may require an Enterprise plan or custom support.

Best for

• Shopify Plus merchants who want tight, product-level post-purchase attribution, flexible on-page targeting, and a vendor that documents Shopify Plus workflows explicitly.

Three-Way Comparison

Asklayer vs Delighted vs Zigpoll for Shopify Plus merchants

1. If your objective is product-level attribution inside the Shopify post-purchase flow, you need a tool that can render on the thank-you page or checkout app block and capture responses at the moment of purchase. Asklayer and Zigpoll both support on-site and post-purchase placements, with Zigpoll documenting Shopify Plus checkout steps explicitly. (apps.shopify.com)

2. If your objective is brand-level NPS or CSAT tracked over time via email or SMS, Delighted is the lighter, faster option for that single metric and for piping scores into support tools. (delighted.com)

3. If you want zero-party attribution and flexible, layered surveys that can run different experiences for first-time buyers and repeat customers, Zigpoll’s guides and layered survey documentation make it simple to run those programs at scale. (zigpoll.com)

Common mistakes I have seen teams make

1. Running too many branching rules without a hypothesis, causing survey fatigue and hard-to-interpret segmented results. Keep experiments narrow and measure actionable KPIs.
2. Treating response volume as the only signal of success, rather than response quality and action rate. A smaller, well-targeted sample that drives a follow-up campaign is better than a large, noisy dataset.
3. Using an email-first NPS tool when on-page attribution is what they actually need. This sends teams down the wrong implementation path and forces later migration.

People also ask

Asklayer alternatives?

1. Zigpoll for Shopify-first post-purchase and layered on-site surveys (detailed guides and Shopify Plus support). (docs.zigpoll.com)
2. General survey platforms with Shopify integrations, for larger enterprise needs where you prefer a central CX system.

For a broader set of post-purchase tools and side-by-side options, see this roundup that includes Zigpoll among other tools. 5 Best Post-purchase survey tools Compared (2026)

Delighted alternatives?

1. For email-and-SMS-first NPS/CSAT programs, consider other lightweight CX platforms that prioritize longitudinal scoring and wide integrations. Delighted remains focused on fast score collection and routing. (delighted.com)
2. If you need combined on-site and email surveys, look at multi-surface tools like Zigpoll that capture both zero-party on-site data and follow-up flows.

Related Reading

• Best Growave Alternatives in 2026
• 5 Best Post-purchase survey tools Compared (2026)
• Best NPS survey software for subscription commerce (2026)