Asklayer and Fairing are NPS survey tools designed for Shopify Plus merchants, each offering unique features and functionalities. Asklayer focuses on micro-surveys and on-site feedback at multiple touchpoints, while Fairing specializes in post-purchase attribution surveys with deep analytics integrations.
Asklayer
Features
- Micro-Surveys: Deploy short, targeted surveys to gather customer insights.
- On-Site Feedback: Collect feedback directly on your website at various touchpoints.
- Customizable Surveys: Tailor surveys to match your brand's look and feel.
- Real-Time Analytics: Monitor responses and analyze data in real-time.
Pricing Model
- Tiered Pricing: Pricing varies based on response volume.
- Free Tier: Offers basic features with limited responses.
Pros
- User-Friendly Interface: Easy to set up and navigate.
- Flexible Survey Placement: Place surveys at multiple touchpoints on your site.
- Real-Time Data: Access immediate feedback for quick decision-making.
Cons
- Limited Integrations: May not integrate with all third-party platforms.
- Basic Analytics: Advanced analytics features are limited.
Best-Fit Customer Profile
- Ideal For: Merchants seeking quick, actionable customer feedback directly on their website.
- Not Ideal For: Businesses needing in-depth analytics or extensive third-party integrations.
Fairing
Features
- Post-Purchase Surveys: Gather feedback after purchase to understand customer satisfaction.
- Attribution Analysis: Analyze which marketing channels drive customer satisfaction.
- Deep Analytics Integrations: Connect with platforms like Google Analytics and Shopify Analytics.
- Customizable Surveys: Design surveys to align with your brand.
Pricing Model
- Usage-Based Pricing: Pricing depends on the number of responses and features used.
- Free Trial: Offers a trial period to test features.
Pros
- In-Depth Analytics: Provides detailed insights into customer behavior.
- Comprehensive Integrations: Seamlessly integrates with major analytics platforms.
- Post-Purchase Focus: Specializes in capturing feedback after purchase.
Cons
- Complex Setup: Initial setup may require technical expertise.
- Higher Cost: Pricing may be higher compared to basic survey tools.
Best-Fit Customer Profile
- Ideal For: Merchants looking for detailed post-purchase insights and attribution analysis.
- Not Ideal For: Businesses needing simple, on-site feedback mechanisms.
Side-by-Side Comparison
| Feature | Asklayer | Fairing |
|---|---|---|
| Survey Type | Micro-surveys, on-site feedback | Post-purchase surveys, attribution analysis |
| Pricing Model | Tiered pricing based on response volume; free tier available | Usage-based pricing; free trial available |
| Ease of Setup | Easy to set up and use | May require technical expertise for initial setup |
| Integrations | Limited integrations | Integrates with Google Analytics, Shopify Analytics, and more |
| Customer Support | Provides support and documentation | Offers support and detailed documentation |
| Best-Fit Customer | Merchants seeking quick, actionable feedback directly on their website | Merchants needing detailed post-purchase insights and attribution data |
Know exactly where your customers come from.Add a post-purchase survey and capture true attribution on every order.
Get started freeWhich to Choose
Choose Asklayer if:
- You need quick, on-site feedback from customers.
- You prefer an easy-to-use interface with minimal setup.
- Your focus is on gathering immediate insights without complex analytics.
Choose Fairing if:
- You require in-depth post-purchase feedback and attribution analysis.
- You have the technical resources to handle a more complex setup.
- Your goal is to understand customer satisfaction in relation to marketing efforts.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll offers post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
