When evaluating customer feedback platforms for Shopify stores, Asklayer, Fairing, and Gojiberry are three prominent options. Each offers unique features tailored to different business needs, making it essential to understand their offerings to determine the best fit for your store.
Asklayer
Core Features and Functionality
Asklayer specializes in micro-surveys and on-site feedback tools, allowing Shopify merchants to collect real-time customer insights at various touchpoints throughout the shopping journey. Its features include:
- Survey Types: Multiple choice, rating scales, NPS, and open text.
- Survey Placement: Pop-ups, embedded widgets, post-purchase prompts, and exit-intent surveys.
- Customization: High customization with advanced targeting rules based on URL, product, cart, user tags, language, device, and more.
- Analytics: Real-time feedback reports, sentiment analysis, and AI-generated summaries.
- Integrations: Direct integration with Shopify; supports over 5,000 additional integrations via Webhooks.
Pricing Model
Asklayer offers tiered pricing based on response volume and features:
- Free Plan: 25 responses per month, unlimited surveys, basic integrations.
- Basic Plan: $29/month for 200 responses per month, includes all Free Plan features.
- Standard Plan: $59/month for 1,000 responses per month, includes all Basic Plan features.
- Pro Plan: $149/month for 3,000 responses per month, includes all Standard Plan features plus advanced integrations and AI summaries.
Additional responses are billed at $0.1 per response. (asklayer.io)
Ease of Setup and Use
Asklayer provides a user-friendly interface with straightforward installation via the Shopify App Store. Its survey customization tools and targeting rules are accessible without technical expertise, making it easier for brands to launch various survey types quickly. (zigpoll.com)
Integrations
Asklayer integrates directly with Shopify and supports over 5,000 additional integrations via Webhooks, allowing for extensive customization and data synchronization. (asklayer.io)
Customer Support and Documentation
Asklayer offers responsive customer support, including live chat and email, with clear step-by-step guides focused on survey creation and deployment. It is often praised in user reviews for helpfulness and accessibility. (zigpoll.com)
Best-Fit Customer Profile
Asklayer is ideal for Shopify merchants seeking continuous customer feedback at multiple purchase journey points. Its ease of use and flexible survey placement allow for capturing customer sentiment in real time without deep technical setup. (zigpoll.com)
Fairing
Core Features and Functionality
Fairing focuses on post-purchase attribution surveys, helping Shopify merchants understand the customer journey with deep analytics integrations. Its features include:
- Survey Types: Post-purchase attribution surveys.
- Survey Placement: After checkout, post-purchase.
- Attribution Focus: Marketing channel attribution.
- Analytics Integration: Deep integration with analytics tools (Google Analytics, TikTok Ads, Facebook Ads).
- Question Types: Multiple choice, open text.
- Customization: Moderate customization of surveys.
- Response Targeting: Customers post-purchase.
- Reporting & Insights: Detailed attribution reports.
Pricing Model
Fairing offers tiered pricing based on response volume and features:
- Starter Plan: Approximately $29/month, includes basic post-purchase surveys and standard analytics.
- Growth Plan: Around $79/month, adds advanced integrations and detailed reporting.
- Enterprise: Custom pricing with dedicated support and enhanced functionality. (zigpoll.com)
Ease of Setup and Use
Fairing is designed to integrate smoothly with Shopify and analytics platforms but may require some marketing and technical knowledge to set up tracking and interpret attribution reports correctly. Its interface focuses on clarity for attribution insights but has a steeper learning curve for non-technical users. (zigpoll.com)
Integrations
Fairing integrates directly with Shopify and offers extensive integrations, including Klaviyo, Google Sheets, Elevar, Shopify Flow, and over 22 other platforms. (docs.fairing.co)
Customer Support and Documentation
Fairing provides standard email support with options for enterprise-level dedicated assistance. Its documentation is comprehensive for marketers familiar with attribution concepts but may challenge beginners. (zigpoll.com)
Best-Fit Customer Profile
Fairing suits DTC brands prioritizing marketing channel attribution, teams with analytical expertise to interpret data, and Shopify stores wanting post-purchase insight tied tightly to ad spend. It is ideal for brands ready to invest in deeper analytics and integrations. (zigpoll.com)
Gojiberry
Core Features and Functionality
Gojiberry offers pre-purchase and post-purchase surveys, supporting survey delivery via pop-ups, links, and QR codes. Its features include:
- Survey Types: Pre-purchase and post-purchase surveys.
- Survey Placement: Pop-ups, links,
