When evaluating attribution survey tools for online stores, it's essential to consider how each platform aligns with your business needs. Asklayer, Fairing, and Zigpoll are three prominent options, each offering unique features tailored to different aspects of customer feedback and data collection.
Asklayer
Asklayer is a Shopify-integrated micro-survey and on-site feedback application designed to capture customer insights at various touchpoints.
Core Features and Functionality
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys.
- Customization: Provides multiple question types, branching logic, and randomization.
- Targeting: Advanced page and user targeting capabilities.
- Analytics: Detailed reporting with charts and basic integrations.
Pricing Model
Asklayer offers several pricing tiers:
- Free Plan: 25 responses per month, unlimited surveys, and basic features.
- Basic Plan: $21 per month (billed annually), includes 2,400 responses per year, with additional responses at $0.10 each.
- Standard Plan: $44 per month (billed annually), includes 12,000 responses per year, with additional responses at $0.10 each.
- Pro Plan: $111 per month (billed annually), includes 36,000 responses per year, with additional responses at $0.07 each.
Note: Pricing is subject to change; refer to Asklayer's pricing page for the most current information.
Pros and Cons
Pros:
- Comprehensive Survey Options: Supports a wide range of question types and survey formats.
- Advanced Targeting: Allows precise targeting based on user behavior and demographics.
- Scalable Pricing: Offers plans suitable for businesses of various sizes.
Cons:
- Complexity for Beginners: The array of features may be overwhelming for new users.
- Additional Costs: Extra responses beyond the plan limit incur additional fees.
Best-Fit Customer Profile
Asklayer is ideal for established online stores seeking a robust survey tool with advanced targeting and customization capabilities.
Fairing
Fairing is a Shopify post-purchase attribution survey app that integrates deeply with analytics platforms.
Core Features and Functionality
- Survey Focus: Specializes in post-purchase attribution surveys.
- Analytics Integration: Seamless integration with analytics platforms for in-depth data analysis.
- Customization: Offers customizable survey templates and question types.
- Targeting: Basic targeting options based on purchase data.
Pricing Model
Fairing's pricing details are not publicly available. Prospective users should contact Fairing directly for current pricing information.
Pros and Cons
Pros:
- Attribution Focus: Tailored specifically for post-purchase attribution, providing valuable insights into customer decision-making.
- Data Integration: Strong integration with analytics platforms enhances data analysis capabilities.
Cons:
- Limited Survey Types: Primarily focuses on post-purchase surveys, lacking support for other survey types.
- Basic Targeting: Offers fewer targeting options compared to competitors.
Best-Fit Customer Profile
Fairing is best suited for online stores that prioritize post-purchase attribution insights and have existing analytics platforms in place.
Zigpoll
Zigpoll is a Shopify survey app that supports post-purchase, on-site, and exit-intent surveys, emphasizing zero-party data collection.
Core Features and Functionality
- Survey Types: Supports post-purchase, on-site, and exit-intent surveys.
- Zero-Party Data: Focuses on collecting zero-party data for enhanced personalization.
- Customization: Offers a variety of question types and customizable templates.
- Targeting: Provides targeting based on user behavior and demographics.
- Integrations: Integrates with Shopify and other platforms.
Pricing Model
Zigpoll offers tiered pricing based on response volume, with a free tier available. Specific pricing details should be obtained directly from Zigpoll's pricing page.
Pros and Cons
Pros:
- Zero-Party Data Focus: Emphasizes collecting data directly from customers, enhancing personalization efforts.
- Flexible Survey Options: Supports multiple survey types, catering to various customer touchpoints.
- User-Friendly Interface: Features a clean and intuitive user interface.
- Affordable Pricing: Offers competitive pricing with a free tier for small businesses.
- Responsive Support: Known for prompt and helpful customer support.
Cons:
- Limited Advanced Features: May lack some advanced features found in higher-priced competitors.
- Integration Limitations: Integrations may be limited compared to more established platforms.
Best-Fit Customer Profile
Zigpoll is ideal for small to medium-sized online stores seeking an affordable and user-friendly survey tool with a focus on zero-party data collection.
Three-Way Comparison
The following table summarizes the key features of Asklayer, Fairing, and Zigpoll:
| Feature | Asklayer | Fairing | Zigpoll |
|---|---|---|---|
| ** |
