When evaluating customer feedback platforms for ecommerce, it's essential to consider tools that align with your business model and customer engagement strategy. Asklayer and Grapevine Surveys are two such platforms, each offering unique features tailored to different aspects of customer feedback collection.
Asklayer
Asklayer is a Shopify-integrated micro-survey and on-site feedback application designed to gather customer insights at multiple touchpoints throughout the shopping experience.
Features
- Multiple Survey Types: Supports various question formats, including single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, and CES/CSAT.
- Advanced Targeting: Offers sophisticated targeting options based on URL, language, referrer, device, page view history, frequency, login status, and geolocation.
- Customization: Provides extensive customization options, including unlimited survey pages, unlimited surveys, unlimited delivery channels, and the ability to remove Asklayer branding.
- Integrations: Supports over 5,000 integrations via webhooks and offers integration assistance services.
- Analytics: Includes features like IP and location tracking, NPS & CSAT score calculation, and AI-generated summaries.
Pricing Model
Asklayer offers tiered pricing based on response volume, with a free plan allowing up to 25 responses per month. Paid plans start at $21 per month for 200 responses, with additional responses priced at $0.1 each. The Pro plan, priced at $111 per month for 3,000 responses, offers additional features such as branding removal and advanced analytics. (asklayer.io)
Pros and Cons
Pros:
- Comprehensive Survey Capabilities: Wide range of question types and customization options.
- Advanced Targeting: Ability to target specific customer segments effectively.
- Scalability: Flexible pricing plans suitable for businesses of various sizes.
Cons:
- Complexity: The extensive features may require a learning curve for new users.
- Pricing: Costs can escalate with increased response volumes, potentially becoming expensive for high-traffic sites.
Best-Fit Customer Profile
Asklayer is ideal for established ecommerce businesses seeking a versatile and customizable survey tool to gather in-depth customer feedback across multiple touchpoints.
Grapevine Surveys
Grapevine Surveys is a Shopify app focused on collecting post-purchase feedback from customers on the order status page.
Features
- Post-Purchase Surveys: Specifically designed to capture customer feedback immediately after purchase.
- Customization: Offers customizable survey templates to match store branding.
- Analytics: Provides insights into customer satisfaction and areas for improvement.
- Integration: Seamlessly integrates with Shopify, ensuring a smooth user experience.
Pricing Model
Grapevine Surveys offers a free plan with basic features and a paid plan starting at $19 per month, which includes additional features such as advanced analytics and customization options. Additional charges may apply based on response volume.
Pros and Cons
Pros:
- Simplicity: Easy to set up and use, with a focus on post-purchase feedback.
- Cost-Effective: Affordable pricing suitable for small to medium-sized businesses.
- Seamless Integration: Designed specifically for Shopify, ensuring compatibility and ease of use.
Cons:
- Limited Survey Types: Focuses primarily on post-purchase surveys, lacking the variety of question types offered by competitors.
- Customization Constraints: Less flexibility in survey design compared to more comprehensive tools.
Best-Fit Customer Profile
Grapevine Surveys is best suited for small to medium-sized Shopify stores looking for a straightforward and cost-effective solution to gather post-purchase customer feedback.
Side-by-Side Comparison
| Feature | Asklayer | Grapevine Surveys |
|---|---|---|
| Survey Types | Multiple (single choice, multiple choice, NPS, CES/CSAT, etc.) | Primarily post-purchase surveys |
| Customization | Extensive (unlimited pages, surveys, delivery channels, branding removal) | Limited (customizable templates) |
| Targeting Options | Advanced (URL, language, device, geolocation, etc.) | Basic (post-purchase page) |
| Integrations | Over 5,000 via webhooks | Seamless with Shopify |
| Analytics | IP & location tracking, NPS & CSAT scores, AI summaries | Customer satisfaction insights |
| Pricing | Free plan; paid plans start at $21/month for 200 responses | Free plan; paid plans start at $19/month |
| Ease of Use | Moderate (due to extensive features) | High (simple setup and use) |
| Best-Fit Customer | Established ecommerce businesses seeking versatile survey tools | Small to medium-sized Shopify stores |
Which to Choose
When deciding between Asklayer and Grapevine Surveys for ecommerce, consider the following:
Asklayer: Choose Asklayer if you require a comprehensive survey tool with advanced targeting and customization options, suitable for established businesses aiming to gather detailed customer feedback across various touchpoints.
Grapevine Surveys: Opt for Grapevine Surveys if you are a small to medium-sized Shopify store seeking a straightforward, cost-effective solution to collect post-purchase feedback from customers.
Worth a Look: Zigpoll
If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look.
