When evaluating attribution survey tools for ecommerce, it's essential to consider how they collect and analyze customer feedback to inform marketing strategies. Asklayer and Hulk NPS Post Purchase Survey are two such tools designed to integrate with Shopify stores, each offering unique features and pricing structures.
Asklayer
Asklayer is a Shopify app that facilitates micro-surveys and on-site feedback collection at various touchpoints throughout the customer journey.
Features
- Survey Channels: Offers post-purchase, link, email, and popup surveys.
- Survey Types: Supports multiple question types, including single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, and CES/CSAT.
- Survey Logic: Provides branching logic and randomization to enhance survey engagement.
- Targeting: Advanced page and user targeting capabilities.
- Integrations: Integrates with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp.
- Analytics: Includes charts, reporting, cross-tabulation, NPS & CSAT calculations, AI summarization, data filtering, and CSV exporting.
Pricing Model
Asklayer offers tiered pricing based on response volume:
- Free Plan: 25 responses per month.
- Basic Plan: $29/month for 200 responses per month.
- Standard Plan: $59/month for 1,000 responses per month.
- Pro Plan: $149/month for 3,000 responses per month.
Additional responses are priced at $0.10 per response for the Basic and Standard plans, and $0.07 per response for the Pro plan. (asklayer.io)
Pros
- Comprehensive Survey Options: Wide range of survey channels and question types.
- Advanced Targeting: Ability to target specific pages and user segments.
- Integration Support: Connects with various analytics and marketing platforms.
Cons
- Pricing Structure: Costs can escalate with increased response volumes.
- Complexity: The array of features may require a learning curve for new users.
Best-Fit Customer Profile
Ideal for established ecommerce businesses seeking a versatile survey tool with advanced targeting and integration capabilities.
Hulk NPS Post Purchase Survey
Hulk NPS Post Purchase Survey is a Shopify app focused on capturing Net Promoter Score (NPS) and customer feedback immediately after purchase, typically on thank-you pages.
Features
- Survey Channels: Primarily post-purchase surveys embedded on thank-you pages.
- Survey Types: NPS and customer satisfaction surveys.
- Customization: Allows customization of font, color, CSS, and JavaScript.
- Data Management: Provides email responses, data export, dashboard analytics, and survey statistics.
- Conditional Logic: Supports conditional logic for dynamic survey experiences.
Pricing Model
Hulk NPS Post Purchase Survey offers:
- Development Plan: Free for all partner development stores.
- Pro Plan: $25/month or $250/year (17% discount) for unlimited responses. (apps.shopify.com)
Pros
- Simplicity: Easy to set up and integrate with Shopify thank-you pages.
- Cost-Effective: Affordable pricing for small to medium-sized stores.
- Customization: Offers customization options to match store branding.
Cons
- Limited Survey Channels: Focuses mainly on post-purchase surveys, lacking other survey types.
- Basic Analytics: Provides fundamental analytics without advanced features.
Best-Fit Customer Profile
Suitable for small to medium-sized ecommerce stores looking for a straightforward tool to gather post-purchase feedback and measure NPS.
Side-by-Side Comparison
| Feature | Asklayer | Hulk NPS Post Purchase Survey |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Post-purchase (thank-you page) |
| Survey Types | Multiple question types, including NPS and CSAT | NPS and customer satisfaction |
| Survey Logic | Branching logic, randomization | Conditional logic |
| Targeting | Advanced page and user targeting | Limited targeting options |
| Integrations | Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp | Limited integrations |
| Analytics | Charts, reporting, cross-tabulation, NPS & CSAT calculations, AI summarization, data filtering, CSV exporting | Basic analytics dashboard, survey statistics |
| Pricing | Free Plan: 25 responses/month; Basic: $29/month for 200 responses; Standard: $59/month for 1,000 responses; Pro: $149/month for 3,000 responses | Development Plan: Free; Pro Plan: $25/month or $250/year for unlimited responses |
| Customization | Limited customization options | Customizable fonts, colors, CSS, and JavaScript |
| Best-Fit Customer Profile | Established ecommerce businesses seeking versatile survey tools with advanced targeting and integrations | Small to medium-sized stores needing a simple, cost-effective post-purchase survey solution |
Which to Choose
When deciding between Asklayer and Hulk NPS Post Purchase Survey for ecommerce, consider the following scenarios:
- Asklayer: If your business requires a comprehensive survey tool with multiple channels, advanced targeting, and integration capabilities, Asklayer is well-suited
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
