When evaluating feedback tools for ecommerce startups, Asklayer, Hulk NPS Post Purchase Survey, and Zonka Feedback are frequently compared. Each offers unique features tailored to different business needs.
Core Features and Functionality
| Feature | Asklayer | Hulk NPS Post Purchase Survey | Zonka Feedback |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES, Custom Forms | NPS, Post-Purchase Surveys | NPS, CSAT, CES, Custom Surveys |
| Deployment Channels | Shopify Store (On-Site) | Shopify Thank-You Pages | Web, Email, SMS, In-App, Offline |
| Customization | High (Advanced Logic, Branching) | Moderate (Basic Customization) | High (AI-Driven Builder, Multi-Language Support) |
| Analytics | Real-Time Reporting, Sentiment Analysis | Basic Reporting | Advanced Analytics, Sentiment Analysis |
| Integrations | Shopify, Marketo, CoreCommerce | Shopify | Shopify, Salesforce, HubSpot, Zapier, API |
Highlights:
Asklayer: Offers versatile survey tools with strong customization options, suitable for stores needing more than basic post-purchase surveys. (zigpoll.com)
Hulk NPS Post Purchase Survey: Focuses on capturing NPS and customer feedback immediately after purchase on Shopify thank-you pages, providing a straightforward setup for Shopify users. (apps.shopify.com)
Zonka Feedback: Provides multi-channel feedback collection with AI-driven survey creation, supporting various survey types and offering advanced analytics. (zonkafeedback.com)
Pricing and Value
| Tool | Pricing Model | Starting Price/Month | Review Ratings (G2 / Capterra) | Notes on Value |
|---|---|---|---|---|
| Asklayer | Subscription | $19 (Starter), $39 (Pro) | N/A | Budget-friendly for Shopify users with basic needs. |
| Hulk NPS Post Purchase Survey | Subscription | $9 | 4.8/5 (69 reviews) | Excellent value for Shopify merchants focused on post-purchase NPS. |
| Zonka Feedback | Subscription | $29 (Basic), $49–$99 (Mid-Tier) | N/A | Feature-rich at higher tiers, suitable for businesses needing diverse feedback methods. |
Highlights:
Asklayer: Offers affordable plans for Shopify users, with a focus on simplicity and ease of use.
Hulk NPS Post Purchase Survey: Provides a cost-effective solution for Shopify merchants seeking post-purchase feedback.
Zonka Feedback: Offers scalable pricing with advanced features, suitable for businesses requiring multi-channel feedback.
Ease of Setup and Use
Asklayer: Simple Shopify app installation with minimal setup, focused on quick deployment within the Shopify environment.
Hulk NPS Post Purchase Survey: Plug-and-play integration with Shopify thank-you pages, offering a straightforward setup.
Zonka Feedback: Requires more time for customization due to advanced features but provides an intuitive drag-and-drop builder.
Integrations
Asklayer: Deep integration with Shopify, Marketo, and CoreCommerce; limited third-party integrations outside Shopify.
Hulk NPS Post Purchase Survey: Integrates seamlessly into Shopify thank-you pages; limited integrations outside Shopify.
Zonka Feedback: Integrates with Shopify, Salesforce, HubSpot, Zapier, and offers API access for custom integrations.
Customer Support and Documentation
Asklayer: Email and chat support during business hours; basic help center with guides focused on Shopify use.
Hulk NPS Post Purchase Survey: Responsive support with direct email and some live support; documentation focused on Shopify integration.
Zonka Feedback: Offers 24/7 email support, phone, and live chat; extensive knowledge base and developer API docs.
Best-Fit Customer Profile
Asklayer: Small to mid-sized Shopify retailers focused on improving on-site customer experience with simple, embedded NPS surveys.
Hulk NPS Post Purchase Survey: Shopify stores wanting simple, automated NPS at the post-purchase stage.
Zonka Feedback: Medium to large retail businesses needing multi-channel NPS and customer feedback with advanced analytics.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth considering. It is a Shopify survey app that offers post-purchase, on-site, and exit-intent surveys, providing flexible ways to collect customer feedback beyond just NPS scores. Its Shopify focus and variety of survey types make it a practical alternative for merchants wanting more than a basic NPS tool.
