When evaluating NPS survey software for retail businesses, Asklayer, POWR, and Gojiberry are frequently compared due to their Shopify integrations and survey capabilities. Each tool offers unique features tailored to different business needs.
Asklayer
Asklayer is a Shopify micro-survey and on-site feedback app that collects customer insights at multiple touchpoints.
Core Features and Functionality
- Survey Channels: Supports post-purchase, link, email, and popup surveys.
- Question Types: Offers various question formats, including NPS, CSAT, and custom questions.
- Advanced Targeting: Provides advanced page and user targeting for precise feedback collection.
- Integrations: Integrates with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp.
- Analytics: Features AI summaries, NPS & CSAT score calculations, and AOV & LTV analysis.
Pricing Model
Asklayer offers tiered pricing based on response volume:
- Free Plan: 25 responses/month.
- Basic Plan: $29/month for 200 responses/month.
- Standard Plan: $59/month for 1,000 responses/month.
- Pro Plan: $149/month for 3,000 responses/month.
Additional responses are charged at $0.07–$0.1 per response, depending on the plan. (asklayer.io)
Pros and Cons
Pros:
- Comprehensive survey channels and question types.
- Advanced targeting and analytics.
- Integrates with major platforms.
Cons:
- Pricing may be steep for small businesses.
- Additional response costs can add up.
Best-Fit Customer Profile
Ideal for established retail businesses seeking in-depth customer insights and advanced analytics.
POWR
POWR is a Shopify form builder with customizable surveys, popups, and lead capture tools.
Core Features and Functionality
- Survey Customization: Offers customizable forms and popups.
- Integrations: Integrates with platforms like Shopify, Wix, WordPress, and more.
- Analytics: Provides tracking for leads, submissions, and sales.
- Templates: Offers hundreds of pre-built templates.
Pricing Model
POWR employs a usage-based pricing model based on pageviews:
- Free Plan: 250 pageviews/month.
- Starter Plan: $9.99/month for 2,500 pageviews/month.
- Pro Plan: $18.99/month for 5,000 pageviews/month.
- Higher Tiers: Plans range up to $159.99/month for 50,000 pageviews/month. (help.powr.io)
Pros and Cons
Pros:
- Flexible pricing based on usage.
- Wide range of integrations.
- Extensive template library.
Cons:
- Free plan has limited pageviews.
- Advanced features require higher-tier plans.
Best-Fit Customer Profile
Suitable for small to medium-sized retail businesses needing customizable forms and surveys with flexible pricing.
Gojiberry
Gojiberry is a Shopify survey app for post-purchase attribution and customer polls.
Core Features and Functionality
- Post-Purchase Surveys: Collects feedback immediately after purchase.
- Customer Polls: Engages customers with quick polls.
- Integrations: Integrates with Shopify and other platforms.
- Analytics: Provides insights into customer behavior and preferences.
Pricing Model
Gojiberry offers tiered pricing based on features and usage:
- Free Plan: Basic features with limited usage.
- Paid Plans: Pricing varies based on features and usage; specific details are available on their website.
Pros and Cons
Pros:
- Focuses on post-purchase feedback.
- Simple setup and use.
- Integrates seamlessly with Shopify.
Cons:
- Limited features compared to competitors.
- May not suit businesses needing advanced analytics.
Best-Fit Customer Profile
Ideal for small to medium-sized retail businesses seeking straightforward post-purchase feedback solutions.
Three-Way Comparison
| Feature | Asklayer | POWR | Gojiberry |
|---|---|---|---|
| Survey Channels | Post-purchase, link, email, popup | Customizable forms and popups | Post-purchase surveys, customer polls |
| Question Types | NPS, CSAT, custom | Customizable questions | Basic poll questions |
| Integrations | Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp | Shopify, Wix, WordPress, and more | Shopify and other platforms |
| Pricing Model | Tiered based on responses; additional charges per response | Usage-based; pricing based on pageviews | Tiered; specific details on |
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
