When evaluating attribution survey tools for ecommerce, Asklayer and Qualaroo offer distinct features tailored to different business needs. This comparison delves into their functionalities, pricing models, ease of use, integrations, customer support, and ideal customer profiles to help you make an informed decision.
Asklayer
Asklayer is a Shopify-centric micro-survey and on-site feedback application designed to collect customer insights at various touchpoints throughout the shopping journey.
Features
- Survey Channels: Supports post-purchase, link, email, and popup surveys, enabling diverse customer engagement strategies.
- Survey Types: Offers a variety of question types, including single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, CES, and CSAT.
- Advanced Targeting: Provides sophisticated targeting options based on URL, product, cart, user tags, language, referring website, device, page view history, page view frequency, login state, geolocation, and more.
- Integrations: Seamlessly integrates with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, and over 5,000 other applications via webhooks.
- Analytics: Features comprehensive charts, reporting, cross-tabulation, NPS & CSAT calculations, AI summarization, data filtering, and CSV exporting.
Pricing Model
Asklayer offers tiered pricing based on response volume and features:
- Free Plan: Includes 25 responses per month, unlimited surveys, and basic integrations.
- Basic Plan: Priced at $29 per month, offering 200 responses per month and additional features.
- Standard Plan: At $59 per month, includes 1,000 responses per month and more advanced functionalities.
- Pro Plan: For $149 per month, provides 3,000 responses per month, branding removal, and premium features.
Additional responses are available at $0.07 to $0.1 per response, depending on the plan. (asklayer.io)
Pros and Cons
Pros:
- Shopify Integration: Tailored for Shopify users, ensuring seamless integration and ease of use.
- Comprehensive Features: Offers a wide range of survey types and advanced targeting options.
- Scalable Pricing: Flexible pricing plans cater to businesses of various sizes.
Cons:
- Shopify Focus: Primarily designed for Shopify, which may limit its applicability for non-Shopify ecommerce platforms.
- Complexity for Beginners: The extensive features might be overwhelming for users new to survey tools.
Best-Fit Customer Profile
Asklayer is ideal for Shopify-based ecommerce businesses seeking a comprehensive, feature-rich survey tool to gather actionable customer feedback and drive growth.
Qualaroo
Qualaroo is an on-site micro-survey nudge tool that leverages AI-powered sentiment analysis to capture real-time user insights, aiming to enhance customer experience and inform business decisions.
Features
- Survey Types: Offers unlimited Nudges™ and surveys, including NPS, CSAT, CES, and more.
- Advanced Targeting: Targets users based on identity, geolocation, cookie value, custom properties, and more.
- Integrations: Connects with platforms like Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, and Sessioncam.
- Sentiment Analysis: Utilizes IBM Watson for AI-driven sentiment analysis, visualizing keywords, and obtaining emotional scores of collected feedback.
- Mobile Support: Provides Mobile Nudge™ for reaching mobile users effortlessly.
Pricing Model
Qualaroo offers several pricing tiers:
- Free Plan: Allows up to 50 responses per month, including 500 email sends and 10,000 pageviews.
- Essentials Plan: Priced at $19.99 per month (billed annually), includes 1,000 email sends and unlimited responses.
- Business Plan: At $49.99 per month (billed annually), offers 5,000 email sends and 100,000 pageviews.
- Enterprise Plan: Starting at $149.99 per month (billed annually), includes custom email sends and pageviews. (qualaroo.com)
Pros and Cons
Pros:
- AI-Powered Insights: Advanced sentiment analysis provides deeper understanding of customer emotions.
- Mobile Optimization: Mobile Nudge™ ensures effective engagement with mobile users.
- Comprehensive Integrations: Wide range of integrations supports diverse business ecosystems.
Cons:
- Pricing Structure: Higher-tier plans may be costly for small businesses.
- Complex Setup: Advanced features might require a learning curve for new users.
Best-Fit Customer Profile
Qualaroo is well-suited for businesses aiming to leverage AI-driven insights and mobile optimization to enhance customer experience and inform strategic decisions.
Side-by-Side Comparison
| Feature | Asklayer | Qualaroo |
|---|---|---|
| Survey Channels | Post-purchase, link, email, popup surveys | Unlimited Nudges™ and surveys |
| Survey Types | Single choice, multiple choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, CES, CSAT | NPS, CSAT, CES, and more |
| Advanced Targeting | URL, product, cart, user tags, |
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
