When evaluating survey tools for your Shopify store, it's essential to consider how each platform aligns with your specific needs. Let's explore Asklayer, Wootric, and Grapevine Surveys to determine which is the best fit for your ecommerce business.
Asklayer
Asklayer is a Shopify app designed to collect micro-surveys and on-site feedback at various touchpoints throughout the customer journey.
Features
- Survey Types: Offers a variety of question formats, including single choice, multiple choice, NPS, CES, and CSAT.
- Targeting: Advanced targeting options based on URL, device, geolocation, and more.
- Integrations: Supports integrations with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp.
- Customization: Allows for white-labeling, custom URLs, and design customization.
Pricing Model
Asklayer offers tiered pricing based on response volume:
- Free Plan: 25 responses per month.
- Basic Plan: $29/month for 200 responses per month.
- Standard Plan: $59/month for 1,000 responses per month.
- Pro Plan: $149/month for 3,000 responses per month.
Additional responses are priced at $0.1 per response. (asklayer.io)
Pros
- Comprehensive Features: Offers a wide range of question types and advanced targeting.
- Customization: High level of customization for branding and design.
- Integrations: Supports multiple integrations, enhancing data analysis capabilities.
Cons
- Pricing: May be cost-prohibitive for small businesses due to higher monthly fees.
- Complexity: The extensive features might require a learning curve for new users.
Best-Fit Customer Profile
Ideal for established ecommerce businesses seeking advanced survey capabilities and customization options.
Wootric
Wootric specializes in real-time NPS, CSAT, and CES micro-surveys, primarily targeting B2B SaaS companies.
Features
- Survey Types: Focuses on NPS, CSAT, and CES surveys.
- Delivery Channels: Supports web app, mobile app, email, link, and Intercom Messenger.
- Integrations: Integrates with platforms like Salesforce, Intercom, Zendesk, Freshdesk, Mixpanel, Segment, HubSpot, ServiceNow, Microsoft, and Heap. (wootric.com)
- Analytics: Provides text and sentiment analytics, custom dashboards, and reporting.
Pricing Model
Wootric offers several plans:
- Professional: One journey point, up to five seats.
- Growth: Three journey points, up to ten seats.
- Voice of the Customer: Includes all features from Growth plus CXInsight™, text and sentiment analytics, and custom dashboards.
Pricing details are available upon request. (wootric.com)
Pros
- Specialization: Tailored for B2B SaaS companies with a focus on customer experience metrics.
- Integrations: Extensive integrations with various platforms.
- Analytics: Advanced analytics capabilities.
Cons
- Limited Survey Types: Primarily focuses on NPS, CSAT, and CES, which may not cover all survey needs.
- Pricing Transparency: Pricing details are not publicly disclosed, requiring direct contact for information.
Best-Fit Customer Profile
Best suited for B2B SaaS companies aiming to measure and improve customer experience metrics.
Grapevine Surveys
Grapevine Surveys is a Shopify app designed for post-purchase survey collection on the order status page.
Features
- Survey Focus: Post-purchase feedback collection.
- Integration: Seamless integration with Shopify's order status page.
- Customization: Basic customization options for survey appearance.
Pricing Model
Grapevine Surveys offers a free plan with basic features and a paid plan with additional features. Specific pricing details are available upon request.
Pros
- Simplicity: Easy to set up and use within Shopify.
- Targeted Feedback: Focuses on post-purchase feedback, providing insights into the customer experience.
Cons
- Limited Features: Lacks the extensive features and customization options of other survey tools.
- Narrow Focus: Limited to post-purchase surveys, which may not capture the full customer journey.
Best-Fit Customer Profile
Ideal for Shopify store owners seeking a straightforward solution for post-purchase feedback collection.
Three-Way Comparison
| Feature | Asklayer | Wootric | Grapevine Surveys |
|---|---|---|---|
| Survey Types | Single choice, multiple choice, NPS, CES, CSAT, and more | NPS, CSAT, CES | Post-purchase feedback |
| Targeting | Advanced targeting based on URL, device, geolocation, etc. | Limited targeting options | Limited targeting options |
| Integrations | Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp |
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
