When evaluating ecommerce feedback tools, Delighted, AskNicely, and UserLoop are frequently compared due to their focus on customer experience metrics and integration capabilities. Each offers unique features tailored to different business needs.
Delighted
Core Features and Functionality
- Survey Types: NPS, CSAT, CES
- Distribution Channels: Email, SMS
- Reporting: Trend analysis, open-ended feedback
- Customization: Limited to preset question types
Pricing Model
- Free Plan: Up to 200 surveys/month
- Paid Plans: Starting at approximately $99/month for up to 1,000 responses
Ease of Setup and Use
- Setup: Straightforward; integrates via email and SMS APIs
- User Interface: Intuitive, focused on quick survey deployment
Integrations
- Shopify: Supports automatic survey sending post-purchase
- Other Platforms: Integrates with Slack, Zendesk, Salesforce, and more (delighted.com)
Customer Support and Documentation
- Support: Email and chat support
- Documentation: Comprehensive guides and tutorials
Best-Fit Customer Profile
- Ideal For: Small to medium-sized ecommerce businesses seeking straightforward feedback collection
AskNicely
Core Features and Functionality
- Survey Types: Primarily NPS
- Distribution Channels: Email, SMS, others
- Reporting: Real-time dashboards, trend analysis
- Customization: High; includes automation workflows
Pricing Model
- Entry-Level Plan: Approximately $299/month for 250 contacts
- Mid-Tier Plan: Approximately $599/month for 500 contacts
- Enterprise Plan: Custom pricing for 2,000+ contacts (vendr.com)
Ease of Setup and Use
- Setup: Moderate; requires survey template customization and configuring delivery channels
- User Interface: Clean but may have a learning curve for new users
Integrations
- CRM Systems: Salesforce, HubSpot, Microsoft Dynamics
- Communication Tools: Slack, Microsoft Teams
- Others: Calendly, Braze (asknicely.com)
Customer Support and Documentation
- Support: Email, chat, dedicated customer success managers on higher plans
- Documentation: Extensive, covering best practices and platform usage
Best-Fit Customer Profile
- Ideal For: Mid-market to enterprise ecommerce and service companies with established customer experience teams
UserLoop
Core Features and Functionality
- Survey Types: Post-purchase surveys
- Distribution Channels: In-app on Shopify stores
- Reporting: Automated insights, actionable recommendations
- Customization: Moderate; AI-driven question suggestions
Pricing Model
- Starter Plan: $49/month for up to 1,000 surveys
- Growth Plan: $79/month for unlimited surveys
- Enterprise Plan: Custom pricing (zigpoll.com)
Ease of Setup and Use
- Setup: Easy; native Shopify app installation
- User Interface: Guided survey creation with AI-assisted question suggestions
Integrations
- Shopify: Native integration
- Others: Limited; focuses on Shopify ecosystem
Customer Support and Documentation
- Support: Email and live chat
- Documentation: Practical guides and tutorials
Best-Fit Customer Profile
- Ideal For: Small to medium Shopify merchants seeking AI-driven post-purchase feedback
Connect Zigpoll to your stack.Sync survey responses to the tools you already use — no code required.
See integrationsThree-Way Comparison
| Feature/Aspect | Delighted | AskNicely | UserLoop |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES | Primarily NPS | Post-purchase surveys |
| Distribution Channels | Email, SMS | Email, SMS, others | In-app on Shopify stores |
| Pricing | Free plan; paid plans starting at ~$99/month for 1,000 responses | Entry-level plan ~$299/month for 250 contacts; mid-tier ~$599/month for 500 contacts | Starter plan $49/month for 1,000 surveys; Growth plan $79/month for unlimited surveys |
| Integrations | Shopify, Slack, Zendesk, Salesforce, others | Salesforce, HubSpot, Microsoft Dynamics, Slack, others | Native Shopify integration; limited other integrations |
| Ease of Setup | Straightforward; integrates via email and SMS APIs | Moderate; requires customization and configuration | Easy; native Shopify app installation |
| Customer Support | Email and chat support | Email, chat, dedicated customer success managers on higher plans | Email and live chat |
| Best-Fit Customer | Small to medium-sized ecommerce businesses | Mid-market to enterprise ecommerce and service companies | Small to medium Shopify merchants |
Situational Recommendations
- For Small to Medium Ecommerce Businesses: If you need a straightforward, cost-effective solution for collecting NPS, CSAT, and CES feedback via email and SMS,
