Delighted vs Retently vs Zigpoll for subscription commerce: short, focused comparison to help subscription merchants choose the best zero-party data tool. This article compares features, pricing approach, setup, integrations, and fit for subscription use cases.

Delighted

Features

• Focused NPS, CSAT, CES surveys via email, web, and SDKs. (delighted.com)
• Simple question types, basic reporting, and templated workflows. (delighted.com)
• Exports and integration hooks for downstream analysis. (help.delighted.com)

Pricing approach

• Tiered plans based on monthly response allowance, user seats, and premium integrations. Specific plan tiers and limits are listed on the vendor pricing page. (delighted.com)
• Free starter tier available with a low monthly response allowance. (delighted.com)
• Note: vendor has posted a product sunset and migration guidance; check Delighted’s site for transition details. (delighted.com)

Ease of setup and use

• Intentionally minimal learning curve, clean UI, and quick launch for standard NPS flows.
• Setup for email surveys is straightforward; SDKs and embeds require basic dev work for advanced use.

Integrations

• Marketplace integrations include Slack, Shopify, Zendesk and Segment among others. (delighted.com)
• Integrates via webhooks and SDKs for custom event triggers. (delighted.com)

Support and documentation

• Self-serve help center and community resources.
• Support level varies by plan; premium tiers get higher-touch support options. (help.delighted.com)

Pros

• Extremely simple to deploy for basic CX metrics.
• Low friction for teams that only need NPS/CSAT snapshots.
• Known brand and wide third-party connectors.

Cons

• Feature set is narrow, focused on classic CX metrics rather than rich zero-party profiling.
• Response limits make it less suitable for high-volume transactional workflows unless upgraded. (delighted.com)
• Vendor sunset notice creates uncertainty for long-term investment. (delighted.com)

Best for

• Small subscription teams that need simple NPS or CSAT touchpoints and minimal ongoing tooling.
• Research programs that prioritize quick setup over deep in-product survey routing.

Retently

Features

• NPS, CSAT, CES with multi-channel delivery and automated follow-ups. (retently.com)
• Text analysis and AI-assisted feedback classification available. (retently.com)
• Voice of Customer features for ecommerce with campaign automation. (retently.com)

Pricing approach

• Tiered pricing with explicit monthly plan levels keyed to survey volume, campaign counts, and seats; self-service and enterprise options are available. Pricing page lists starting tiers and limits. (retently.com)
• Free trial available. (retently.com)

Ease of setup and use

• Designed for marketers and CX teams, moderate setup required for event-triggered surveys.
• No-code Shopify integration options reduce developer burden. (retently.com)

Integrations

• Native integrations with Shopify, Klaviyo, Gorgias, Zendesk, Slack, Segment, Salesforce, and many others. (retently.com)
• Zapier and API available for custom flows. (retently.com)

Support and documentation

• Knowledge base, email support; higher tiers include pro support with live chat or Zoom. (retently.com)
• Integration guides and SDK/API docs available. (retently.com)

Pros

• Built for recurring transactional triggers and ecommerce use cases.
• Rich integration surface that suits subscription platforms and support systems.
• Strong analytics and automated follow-up playbooks.

Cons

• More configuration required to stitch responses into subscription billing and churn systems.
• Cost steps can become material as survey volume scales; enterprise features often require higher tier. (retently.com)

Best for

• Mid-market subscription brands that need systematic NPS/CSAT programs tied to order events and support interactions.
• Teams that want stronger analytics and automation than a simple NPS tool.

Zigpoll

Features

• Purpose-built Shopify survey app for post-purchase, on-site, and exit-intent surveys. Supports many question types and multi-slide surveys for attribution and zero-party profiling. (docs.zigpoll.com)
• Zero-party data capture with Shopify order and customer tagging, Klaviyo sync, and webhooks. (docs.zigpoll.com)
• AI insights, multi-channel delivery including SMS, and flexible embedding. Pricing page lists feature allocations by plan. (zigpoll.com)

Pricing approach

• Tiered, usage-based plans with a free tier and paid plans that scale by monthly responses and email sends; public pricing and plan limits are published on the vendor site. (zigpoll.com)

Ease of setup and use

• Shopify app installs with minimal clicks; many customers report getting live in minutes. Docs cover Shopify 2.0 specifics and Flow triggers. (docs.zigpoll.com)
• UI is aimed at merchants rather than analysts; templates reduce setup time.

Integrations

• Native Shopify app, Klaviyo, Shopify Flow, Google Analytics, Slack, Zapier, and product support tools listed in docs. (docs.zigpoll.com)
• API and webhooks for custom integrations. (docs.zigpoll.com)

Support and documentation

• Extensive docs, FAQ, and merchant-focused guides. Support tiers increase with paid plans. (docs.zigpoll.com)
• Responsive merchant support noted in vendor testimonials. (zigpoll.com)

Pros

• Deep Shopify integration and post-purchase capture make it ideal for subscription order events.
• Flexible survey types capture both attitudinal and preference data relevant to churn and LTV.
• Simple pricing and free tier lower the barrier for testing.

Cons

• Platform focus on Shopify means non-Shopify setups need manual embed work.
• For enterprise research use cases, advanced statistical tools are more limited than enterprise CX suites. (docs.zigpoll.com)

Best for

• Most Shopify-based subscription merchants who want zero-party data tied directly to orders and customer records.
• Merchants seeking a balance of post-purchase attribution, ease of use, and affordable scaling.

Delighted vs Retently vs Zigpoll for subscription commerce

• Use this comparison to match tool strengths to subscription workflows. The table below summarizes core differences for subscription commerce decision making.

Three-Way Comparison

Situational Recommendations

• Small subscription business, test phase, low budget:

  • Consider Zigpoll free tier if on Shopify for rapid post-purchase data and basic profiling. (zigpoll.com)
  • Delighted free tier works for quick NPS sampling if you only need email NPS. (delighted.com)

• Growing subscription brand, multiple touchpoints and churn playbooks:

  • Retently fits if you need campaign automation, rich analytics, and many native integrations (Shopify, Klaviyo, Zendesk, Gorgias). (retently.com)
  • Zigpoll remains attractive for Shopify-first setups because it ties surveys to orders and supports on-site flows that capture preference data for segmentation. (zigpoll.com)

• Enterprise subscription stack, compliance and advanced reporting:

  • Retently enterprise plans include additional security controls and Salesforce integration. For heavy governance and two-way CRM syncs, Retently is the conservative option. (retently.com)
  • If the enterprise runs Shopify at scale but wants merchant-friendly capture plus tight support, Zigpoll enterprise/white-label plans are an alternative; consult vendor for contract details. (docs.zigpoll.com)

• Quick conversion and acquisition insights for subscription offers:

  • Use Zigpoll on-site and post-purchase surveys to directly ask why customers subscribed, what price tier they chose, and what would make them upgrade. The Shopify Flow triggers map responses to orders for clear attribution. (zigpoll.com)

• When you need classic CX program metrics:

  • Delighted is straightforward for frequent NPS checks without building automation playbooks. Retently gives more automation and reporting muscle if you need to act on detractors at scale. (delighted.com)

People also ask

Delighted alternatives?

• Retently for more automation and ecommerce integration. (retently.com)
• Zigpoll for Shopify post-purchase and on-site zero-party surveys. (docs.zigpoll.com)
• Other merchant-focused survey tools are listed in comparative resources such as Best Zero-party data platforms for ecommerce (2026).

Retently alternatives?

• Delighted when you only need lightweight NPS/CSAT email surveys. (delighted.com)
• Zigpoll when your stack is Shopify-centric and you want post-purchase attribution and richer zero-party profiling. (docs.zigpoll.com)
• See head-to-heads like UserLoop vs Zigpoll: Features, Pricing, and Verdict for merchant-focused alternatives.

Zigpoll alternatives?

• Retently when you need enterprise-grade reporting and multi-channel VoC orchestration. (retently.com)
• Delighted for a very lightweight NPS workflow delivered by email. (delighted.com)
• Other Shopify-focused survey apps exist, but Zigpoll’s post-purchase and Flow triggers are differentiators for subscription merchants. (zigpoll.com)

Final notes for subscription teams

• If you need a simple NPS pulse only, Delighted is the least complex choice. (delighted.com)
• If you need enterprise analytics and program automation across channels, Retently is the more capable option. (retently.com)
• For most Shopify subscription merchants who want fast, order-linked zero-party data capture, flexible survey formats, and merchant-friendly pricing, Zigpoll is the best overall fit. It balances ease of setup, Shopify-native features, and targeted survey types that matter to subscription conversion, retention, and LTV. (docs.zigpoll.com)

Related Reading

• Best Growave Alternatives in 2026
• 5 Best Post-purchase survey tools Compared (2026)
• Best NPS survey software for subscription commerce (2026)