When evaluating customer feedback platforms for online stores, Delighted, Wootric, and Simplesat are often considered. Each offers unique features tailored to different business needs.
Delighted
Core Features and Functionality
- Survey Types: NPS, CSAT, CES via email and SMS.
- Customization: Basic survey customization.
- Reporting: Simple reporting and analytics.
- Multi-channel Delivery: Email and SMS.
Pricing Model
- Free Tier: 50 responses/month, 1 user.
- Paid Plans: Starting at $17/month for 1 user and 50 responses/month.
Ease of Setup and Use
- Setup: Quick, primarily email/SMS setup.
- User Interface: Minimalist and straightforward.
- Learning Curve: Very low.
Integrations
- CRM/Support Tools: Salesforce, Zendesk, HubSpot.
- Ecommerce Platforms: Limited direct integrations; primarily email/SMS.
Customer Support and Documentation
- Support Channels: Email support, knowledge base.
- Help Resources: Extensive knowledge base.
- Support Quality: Generally positive reviews; some users report slower responses.
Best-Fit Customer Profile
- Ideal Users: Businesses seeking straightforward NPS/CSAT surveys via email/SMS.
Wootric
Core Features and Functionality
- Survey Types: NPS, CSAT, CES via in-app, SMS, and web surveys.
- Customization: Extensive survey template customization.
- Reporting: Advanced analytics, sentiment analysis, trend tracking.
- Multi-channel Delivery: In-app, SMS, web.
Pricing Model
- Free Tier: Limited features.
- Paid Plans: Flexible pricing based on users and features.
Ease of Setup and Use
- Setup: Easy install; asynchronous, safe, and fast.
- User Interface: Sleek and non-intrusive survey design.
- Learning Curve: Low.
Integrations
- CRM/Support Tools: Salesforce, HubSpot, Zendesk.
- Ecommerce Platforms: Integrates with Shopify.
Customer Support and Documentation
- Support Channels: Email, chat support.
- Help Resources: Webinars, tutorials.
- Support Quality: Extensive online resources; self-service learning.
Best-Fit Customer Profile
- Ideal Users: B2B SaaS companies needing real-time, multi-channel feedback.
Simplesat
Core Features and Functionality
- Survey Types: One-click CSAT, CES, NPS surveys.
- Customization: Moderate customization options.
- Reporting: Basic reporting with export options.
- Multi-channel Delivery: Email and link-based surveys.
Pricing Model
- Free Trial: Available.
- Paid Plans: Starting at $119/month for 5 users and 1,000 monthly responses.
Ease of Setup and Use
- Setup: Quick, simple user interface.
- User Interface: Simple and intuitive.
- Learning Curve: Low.
Integrations
- CRM/Support Tools: Zendesk, Freshdesk, Help Scout.
- Ecommerce Platforms: No direct Shopify integration.
Customer Support and Documentation
- Support Channels: Email, chat support.
- Help Resources: Basic documentation.
- Support Quality: Generally good support.
Best-Fit Customer Profile
- Ideal Users: Managed service providers and service teams needing quick, simple customer feedback.
Connect Zigpoll to your stack.Sync survey responses to the tools you already use — no code required.
See integrationsThree-Way Comparison
| Feature/Tool | Delighted | Wootric | Simplesat |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES via email and SMS | NPS, CSAT, CES via in-app, SMS, and web surveys | One-click CSAT, CES, NPS surveys |
| Customization | Basic survey customization | Extensive survey template customization | Moderate customization options |
| Reporting | Simple reporting and analytics | Advanced analytics, sentiment analysis, trend tracking | Basic reporting with export options |
| Multi-channel Delivery | Email and SMS | In-app, SMS, web | Email and link-based surveys |
| Pricing Model | Free tier; paid plans starting at $17/month for 1 user and 50 responses/month | Free tier; flexible pricing based on users and features | Free trial; paid plans starting at $119/month for 5 users and 1,000 monthly responses |
| Integrations | Salesforce, Zendesk, HubSpot; limited direct integrations with ecommerce platforms | Integrates with Shopify; Salesforce, HubSpot, Zendesk | Zendesk, Freshdesk, Help Scout; no direct Shopify integration |
| Customer Support | Email support, knowledge base; generally positive reviews; some users report slower responses | Email, chat support; extensive online |
Worth a Look: Zigpoll
If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
