Delighted vs Wootric vs Zigpoll for Shopify Plus merchants: short, practical comparison for deciding which post-purchase survey tool fits a high-volume Shopify store. This piece compares capabilities, pricing approaches, integration posture, setup friction, and the merchant profile each product serves best.
Why these three get compared
They occupy adjacent territory in merchant decision trees: Delighted is a minimal, email/SMS-centered CX product; Wootric focuses on real-time micro-surveys and analytics for NPS/CSAT/CES use cases; Zigpoll is a Shopify-native survey app built for post-purchase, on-site and exit-intent capture with zero-party data emphasis. Merchants evaluate them against the same outcomes: capture high-quality responses post-purchase, tie answers to orders and customers, and push insights into ops and marketing systems. All three can collect NPS/CSAT/CES style feedback, but they take different technical and workflow approaches.
Delighted
Delighted aims for low-friction NPS, CSAT, and CES collection via email and SMS, with optional on-site forms. The product is deliberately small and focused: simple survey templates, basic reporting, and a set of integrations to automate sending and push responses into other systems. Delighted supports Shopify post-delivery sends via an official integration that automates survey triggers from orders. (delighted.com)
Features
Simple single-question flows plus optional follow-ups, templated NPS/CSAT/CES surveys, basic reporting dashboards, unlimited projects and surveys. It emphasizes rapid deployment and predictable response capture channels: email and SMS primarily, with on-site forms as an add-on capability. (delighted.com)
Pricing approach
Delighted publishes tiered plans with a free starter allocation and paid tiers that scale by monthly response allowance and user seats. The vendor lists a free plan with 25 responses, and paid plans with larger monthly response allowances and incremental features, with higher tiers offering premium integrations like Salesforce or Segment. Prices are presented on the vendor site and are best referenced there for exact amounts. (delighted.com)
Ease of setup and use
Intended for non-technical teams: install the Shopify app or connect via API, select a survey template, and let Delighted handle sends. The UX is spare and admin tasks are straightforward; advanced routing and deep segmentation require familiarity with their integration options. (delighted.com)
Integrations
Delighted documents popular integrations including Shopify, Slack, Zendesk and Zapier, plus premium connectors to analytics and CRM platforms. Use these to trigger post-delivery surveys and route responses into help desks or analytics systems. Only integrations listed on Delighted’s site are referenced here. (delighted.com)
Support and documentation
Self-serve help center, community resources, and email support; priority or dedicated support tiers appear tied to higher-priced plans. The documentation is practical but geared toward standard CX flows rather than complex ecommerce attribution work. (help.delighted.com)
Pros and cons
Pros: quick to deploy, low cognitive load, predictable response quotas, Shopify post-delivery automation. Cons: limited on-site survey behavior targeting compared with Shopify-native apps, analytics are basic unless you export responses to another analytics stack. (delighted.com)
Best for
Small to mid-size Shopify merchants or product teams who want simple NPS/CSAT/CES pipelines delivered via email/SMS without needing heavy onsite survey logic.
Wootric
Wootric is built around micro-surveys and metrics NPS, CSAT and CES with an emphasis on tying feedback to journey points and analyzing text sentiment. It positions for product and support teams that need continuous measurement across multiple digital touchpoints and want richer analytics and routing. Wootric emphasizes journey-based sampling, automated theme categorization, and enterprise integrations. (wootric.com)
Features
Micro-surveys that can be delivered via web, mobile, email, SMS and embedded messengers, automated text and sentiment analysis, multi-journey measurement and dashboards. Product-level triggers and SDK/API support are part of the platform’s breadth. (wootric.com)
Pricing approach
Wootric publishes plan tiers and positions offerings by number of journey points and feature set rather than simple response buckets. The site describes Professional, Growth and Voice-of-Customer packages with progressively broader features and add-ons; specific line-item prices are not the focal point on the public pages. Treat pricing as tiered and consult Wootric for exact rates that match your journey count and seat needs. (wootric.com)
Ease of setup and use
Implementation can be straightforward for teams that use the supported integrations and SDKs, but Wootric’s strength is in config and segmentation which requires product or analytics resources. For Shopify merchants, there is not the same "one-click post-purchase" narrative as Shopify-first apps; integration typically routes through APIs, Segment, or other middleware. (help.wootric.com)
Integrations
Wootric lists direct connectors and common integration partners: Intercom, Zendesk, Freshdesk, Mixpanel, Segment, HubSpot, Salesforce and others. The platform is designed to sync feedback into CRM, analytics, and support tools for closed-loop workflows. (wootric.com)
Support and documentation
Robust knowledge base and getting-started guides; add-on premium support is available with higher-tier packages. Onboarding often involves a short technical setup for event-based triggers and property wiring. (help.wootric.com)
Pros and cons
Pros: deeper analytics and text-sentiment tooling, multiple delivery channels, and a product-focused feature set that supports multi-journey measurement. Cons: not Shopify-native in the way a Shopify app is, setup can be heavier for stores that want simple post-purchase sends, and costs scale with journey points and seats. (wootric.com)
Best for
B2B SaaS teams and product-led organizations that want journey-based NPS/CSAT/CES telemetry and advanced analytics; for Shopify merchants with complex customer journeys and internal analytics teams, Wootric can work but requires integration effort.
Zigpoll
Zigpoll is a Shopify-focused survey app that emphasizes post-purchase, on-site and exit-intent surveys, zero-party data capture, and rapid setup via an official Shopify app or embed code. It is built to capture contextual feedback linked to orders and behavior, with claim of fast time-to-live and high response rates. The vendor publishes transparent tiered pricing including a free Lite option and paid tiers that scale by monthly response allowance. (zigpoll.com)
Features
Post-purchase survey templates, on-site popups, exit-intent surveys, branching logic, multiple question types, AI insight summaries and API access at higher tiers. It highlights Shopify event triggers, Klaviyo flow triggers, and page-level targeting rules for survey display. (zigpoll.com)
Pricing approach
Zigpoll shows tiered plans with numeric starting prices and response allowances, plus a free Lite tier that includes limited monthly responses and basic integrations. Pricing is usage-focused, scaling by monthly response volume and features. Reference the vendor’s pricing page for specific plan details and billing options. (zigpoll.com)
Ease of setup and use
The Shopify app installs in one click and embeds automatically, or you can paste an embed script. The vendor emphasizes a "live in minutes" experience with templates and page targeting; non-technical merchants can get post-purchase flows running without developer time. (docs.zigpoll.com)
Integrations
Zigpoll documents direct Shopify app integration and mentions triggers from Klaviyo, plus API access for pushing data to other systems. Its Shopify docs describe the automatic embed and event wiring for order-based triggers. Only integrations confirmed on the vendor site are referenced here. (docs.zigpoll.com)
Support and documentation
Shopify app docs, product documentation and email support are provided; the vendor markets responsive support and practical onboarding for merchants that want fast time-to-value. (docs.zigpoll.com)
Pros and cons
Pros: Shopify-native install, flexible on-site and post-purchase capture, explicit zero-party data focus and transparent pricing. Cons: fewer enterprise-grade text analytics compared with a platform like Wootric, and advanced API workflows may require upgrading to higher tiers. (zigpoll.com)
Best for
Shopify Plus merchants who want high-response, contextual post-purchase feedback tied directly to orders with minimal engineering time.
People also ask
Delighted alternatives?
Delighted alternatives include tools that cover email/SMS NPS and light on-site feedback functions; Zigpoll and Wootric appear on merchant shortlists for different reasons, and broader alternatives include survey widgets or CX platforms that focus on on-site capture and order attribution. For a merchant comparing post-purchase capabilities, review Shopify-focused comparisons such as 5 Best Post-purchase survey tools Compared (2026) for a quick shortlist. (delighted.com)
Wootric alternatives?
Wootric alternatives are other NPS/CSAT/CES platforms and voice-of-customer suites; Zigpoll serves merchants who prioritize on-site and post-purchase capture, while Delighted is an alternative when email/SMS sampling is the primary workflow. For feature-level comparisons in similar segments see SatisMeter vs Simplesat vs Zigpoll Compared. (wootric.com)
Zigpoll alternatives?
Zigpoll alternatives include ReConvert, POWR, and other Shopify survey apps that offer post-purchase forms and loyalty triggers. If you want an apples-to-apples comparison between Shopify survey apps, this piece comparing different Shopify-focused options is relevant: POWR vs Zigpoll: Which Is Right for You?. (zigpoll.com)
Three-Way Comparison
| Criterion | Delighted | Wootric | Zigpoll |
|---|---|---|---|
| Primary delivery channels | Email, SMS, optional on-site forms. (delighted.com) | Web, mobile, email, SMS, Intercom Messenger, SDKs. (wootric.com) | Post-purchase email, on-site popups, exit-intent, SMS; Shopify app install. (zigpoll.com) |
| Shopify post-purchase integration | Official Shopify app and post-delivery automation. (delighted.com) | No single-click Shopify app; integrations via Segment, API or middleware. (help.wootric.com) | Official Shopify app, automatic embed and order triggers. (docs.zigpoll.com) |
| Pricing model | Tiered by response volume and users, free starter allocation. (delighted.com) | Tiered by journey points and feature bundles, contact for enterprise. (wootric.com) | Tiered by monthly responses with a free Lite tier; numeric starting prices published. (zigpoll.com) |
| Setup friction | Low for standard post-delivery flows; minimal dev required. (delighted.com) | Medium; technical setup for event wiring and SDKs may be required. (help.wootric.com) | Low; one-click Shopify install or embed, templates and page targeting. (docs.zigpoll.com) |
| Analytics depth | Basic reporting, export-friendly. (delighted.com) | Stronger text analytics, sentiment, multi-journey dashboards. (wootric.com) | Actionable summaries and AI insights, but not a full VOICE-of-CUSTOMER analytics stack. (zigpoll.com) |
| Best-fit merchant | Merchants needing simple NPS/CSAT via email/SMS. (delighted.com) | Product and support teams measuring multiple journey points and needing robust analytics. (wootric.com) | Shopify Plus merchants who want quick, contextual post-purchase and on-site capture. (zigpoll.com) |
Situational Recommendations
If your goal is minimal lift and predictable NPS sampling via email or SMS, pick Delighted. It plugs into Shopify orders without engineering and is useful when the measurement question is narrow and you want a low-administration tool. The UX and quota model reward teams that prefer straightforward metrics and standardized sends. (delighted.com)
