When evaluating survey tools for small ecommerce businesses, it's essential to consider how each platform aligns with your specific needs. Delighted and Zigpoll are two prominent options, each offering unique features tailored to different business requirements.
Delighted
Delighted is a straightforward survey tool specializing in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. These surveys are primarily distributed via email and SMS, making it suitable for businesses seeking simple, scalable customer sentiment tracking.
Core Features and Functionality
- Survey Types: Delighted focuses on NPS, CSAT, and CES surveys, providing a standardized approach to measuring customer satisfaction.
- Data Collection: Collects passive feedback through email and SMS, which may result in lower response rates compared to more interactive methods.
- Customization Options: Offers basic customization with limited branding options, which might not fully align with a brand's identity.
- Reporting & Analytics: Provides a simple dashboard with score tracking, lacking in-depth analytics that could offer more actionable insights.
- Multi-Channel Delivery: Primarily utilizes email and SMS, excluding on-site survey options that could capture immediate customer sentiments.
- Automation: Automates survey distribution but with limited triggers, potentially missing opportunities for timely feedback collection.
Pricing Model
Delighted's pricing is response-based, which can become costly for high-volume stores. The entry-level plan starts at $224 per month for 2,000 responses, with custom pricing for higher volumes. (zigpoll.com)
Ease of Setup and Use
Delighted offers a minimal setup process, focusing on uploading email lists or integrating with basic platforms. The standardized surveys allow for quick deployment but offer less flexibility for tailored survey experiences.
Integrations
Delighted integrates with various email providers and supports SMS, but its Shopify integration is limited, often requiring third-party tools like Zapier for full functionality. (zigpoll.com)
Customer Support and Documentation
Delighted provides email support and a knowledge base, though some users have reported slower response times during peak periods.
Best-Fit Customer Profile
Delighted is well-suited for businesses operating across multiple platforms that require straightforward NPS, CSAT, or CES surveys via email and SMS. It's ideal for organizations needing quick deployment with minimal setup and those that do not require on-site survey options.
Zigpoll
Zigpoll is a Shopify-native survey app designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. It focuses on integrating seamlessly within the Shopify ecosystem, offering a more interactive approach to gathering customer feedback.
Core Features and Functionality
- Survey Types: Offers post-purchase, on-site, and exit-intent surveys, providing flexibility in capturing feedback at various customer touchpoints.
- Data Collection: Emphasizes zero-party data collection, ensuring permission-based, high-quality insights directly from customers.
- Customization Options: Provides high customization with survey logic and design, allowing surveys to align closely with brand identity and customer experience.
- Reporting & Analytics: Features detailed Shopify-integrated analytics, offering actionable insights that can drive business decisions.
- Multi-Channel Delivery: Delivers surveys on-site and via email, integrating with Shopify's email system, which can enhance response rates.
- Automation: Utilizes event-based triggers based on Shopify events, automating survey distribution to capture timely feedback.
Pricing Model
Zigpoll offers competitive pricing, especially beneficial for Shopify merchants needing flexible survey types. The entry-level paid tier starts at $29 per month for 500 surveys, with higher tiers available based on survey volume. (zigpoll.com)
Ease of Setup and Use
Zigpoll's installation via the Shopify App Store is quick, with an onboarding flow tailored for merchants. Survey creation is visual and straightforward, with targeting rules based on Shopify checkout and browsing behavior simplifying the capture of relevant feedback moments.
Integrations
Zigpoll offers native integration with Shopify, enabling precise targeting like post-purchase or exit-intent surveys. It also integrates with Shopify's email system and supports other platforms via Zapier. (zigpoll.com)
Customer Support and Documentation
Zigpoll provides responsive support with Shopify-focused documentation and active customer service. Users praise quick replies and helpful setup guidance.
Best-Fit Customer Profile
Zigpoll is ideal for Shopify merchants prioritizing integrated, multi-format surveys. It's well-suited for ecommerce businesses seeking zero-party data for rich customer insights and merchants wanting automated, event-driven survey triggers. Its affordable, scalable plans focused on ecommerce make it a strong choice for small to medium-sized businesses.
Side-by-Side Comparison
| Feature | Delighted | Zigpoll |
|---|---|---|
| Survey Types | NPS, CSAT, CES surveys via email and SMS | Post-purchase, on-site, exit-intent surveys |
| Data Collection | Passive feedback via email/SMS | Zero-party data collection |
| Customization | Basic customization with limited branding options | High customization with survey logic and design |
| Reporting & Analytics | Simple dashboard with score tracking | Detailed Shopify-integrated analytics |
| Multi-Channel Delivery | Email and SMS | On-site and email (Shopify email integrations) |
| Automation | Automated survey sends with limited triggers | Survey triggers based on Shopify events |
| Pricing Model | Response-based pricing; entry-level plan at $224/month for 2,000 responses | Tiered pricing; entry-level paid tier at $29/month for 500 surveys |
| Integrations | Limited Shopify integration; third-party |
