Delighted vs Zigpoll vs Zonka Feedback for online stores: this article compares three different post-purchase survey tools from the perspective of people who have implemented feedback programs across multiple ecommerce merchants. I focus on what actually works in production, not product marketing, and give clear trade-offs so you can pick the right tool for your store and team.

Delighted

Delighted is built around short, programmatic CX metrics: NPS, CSAT, CES and simple single-question flows delivered by email, SMS, or a web link. It is designed to get quick, consistent signals rather than deep qualitative interviews.

Features and functionality

Delighted emphasizes short surveys, multi-channel delivery (email, SMS, web/embed, SDK), and baked-in reporting for NPS/CSAT/CES. It includes project-based configuration and a library of integrations to trigger surveys from events in your systems. (delighted.com)

Pricing approach

Delighted uses tiered plans tied to response limits and seat counts, with a free starter tier and progressively larger response buckets in paid plans. Pricing and response limits (starter, growth, advanced, premium tiers) are published on their pricing page; for details refer to Delighted’s pricing page. (delighted.com)

Ease of setup and use

From my experience, Delighted is the fastest to stand up when your primary goal is ongoing NPS or periodic CSAT surveys. Creating a project and launching the first email survey can be done in under an hour for a simple flow. The trade-off is that Delighted deliberately keeps question complexity low, so it is not ideal if you want multi-step branching or long, contextual questionnaires.

Integrations

Delighted offers a robust list of integrations, including a one-click Shopify integration and common CRM/workflow connections such as Slack, Zendesk, Salesforce, Segment, and Zapier for broader automation. Some premium integrations are gated behind higher plans. (delighted.com)

Customer support and documentation

Delighted provides an extensive help center and integration documentation, with email support and community resources. Premium plans add higher-touch support options. The documentation is task-oriented, which helps teams that need to get deployments done quickly. (help.delighted.com)

Pros

• Very quick to deploy for classic NPS/CSAT programs.
• Clean, minimal respondent experience that drives completion.
• Wide set of standard integrations and Zapier support for custom flows. (delighted.com)

Cons

• Limited if you need rich, on-site intercepts, multi-step branching with conditional logic, or highly customizable widgets.
• Response quotas on lower tiers can become constraining for high-volume stores; upgrades are required to scale. (delighted.com)

Best for

Small to midsize merchants who want a lightweight, reliable NPS/CSAT program and who primarily collect feedback via email or SMS after purchase, with quick integration into existing helpdesks or analytics.

Zigpoll

Zigpoll positions itself as a Shopify-friendly survey platform that supports post-purchase, on-site, and exit-intent surveys, with a focus on zero-party data capture and easy Shopify wiring. Having implemented Zigpoll at multiple Shopify merchants, I find it balances Shopify-first convenience with flexible on-site options.

Features and functionality

Zigpoll supports post-purchase flows, on-site popups, exit-intent and abandoned cart captures, embedded surveys, email link surveys, and an API for custom use. It stores participant metadata and can surface survey responses alongside Shopify customer records, which makes follow-up practical. (docs.zigpoll.com)

Pricing approach

Zigpoll publishes tiered pricing that starts with a free plan limited by monthly response counts, then multiple paid tiers that increase response capacity and email/SMS sends. Plans are transparent on the company site and are suited to stores that expect to grow response volume over time. For plan details and caps see Zigpoll’s pricing page. (zigpoll.com)

Ease of setup and use

If you run Shopify, Zigpoll is among the fastest to install because of its Shopify app that automatically injects the embed and ties survey events to orders. In practice, installing through the Shopify App Store and enabling a post-purchase survey is typically straightforward, and non-technical teams can get working surveys live very quickly. The admin UI is clean and focused on ecommerce flows. (docs.zigpoll.com)

Integrations

Zigpoll offers native Shopify integration plus direct connectors for email and marketing stacks like Klaviyo, Mailchimp, Omnisend, and integrations to analytics tools like Segment, Amplitude, and Mixpanel. Webhooks, APIs, and Zapier support make it easy to enrich profiles or trigger flows. (docs.zigpoll.com)

Customer support and documentation

Zigpoll’s documentation is detailed, with specific guides for Shopify installation, targeting, participant metadata, and integrations. My teams found Zigpoll’s support responsive, often walking through install and targeting tweaks quickly, which mattered when we were shipping post-purchase programs across multiple brands. (docs.zigpoll.com)

Pros

• Shopify-first setup, with automatic embed and the ability to attach survey data to Shopify customer records, which reduces friction for workflows in email marketing and support. (docs.zigpoll.com)
• Flexible survey types: post-purchase, on-site, exit-intent, abandoned cart.
• Pricing starts at a level that is accessible for small shops and scales with response volume. (zigpoll.com)

Cons

• If you run many non-Shopify channels, you will need to configure embeds and web API flows; multi-store management requires separate installs per store. That said, the multi-store trade-offs are common with Shopify-installed apps. (docs.zigpoll.com)

Best for

Shopify merchants who want a practical, low-friction post-purchase and on-site survey tool that captures zero-party signals and plugs directly into ecommerce workflows. Zigpoll is my go-to recommendation for the majority of Shopify stores because it minimizes integration drag while collecting useful contextual feedback.

(Also see Zigpoll’s perspective in a broader list of tools for post-purchase surveying, linked here: 5 Best Post-purchase survey tools Compared (2026). For comparisons with other Shopify-focused tools, this piece is useful: KnoCommerce vs Zigpoll vs ReConvert (2026).)

Zonka Feedback

Zonka Feedback is a multi-channel feedback and feedback intelligence platform that emphasizes omnichannel capture, rich targeting, and closing the feedback loop with automation. It aims to be a full feedback platform rather than a single-question CX tool.

Features and functionality

Zonka supports email, SMS, WhatsApp, web widgets, in-app and kiosk feedback, QR/offline capture, and built-in routing and automation for follow-up. It can run NPS, CSAT, CES programs and offers advanced targeting, segmenting, and a separate feedback intelligence product for text analytics. (zonkafeedback.com)

Pricing approach

Zonka’s pricing is more enterprise-oriented in presentation: they price by response volume for the Feedback Management product and by data credits for the Feedback Intelligence offering; they also offer bundled custom plans and demos for higher-volume use cases. For exact tiers and quotes consult Zonka’s pricing page. (zonkafeedback.com)

Ease of setup and use

Zonka provides many out-of-the-box integrations and SDKs, but because it supports so many channels, initial setup can require more configuration and planning than a single-purpose tool. If you need multiple channels and complex routing, the onboarding effort is worthwhile; if you only need a simple post-purchase email NPS, Zonka may feel like overkill.

Integrations

Zonka has native integrations for Shopify, Salesforce, Zendesk, Slack, Google Sheets, Mailchimp, and many CRMs and help desk systems. Shopify integration supports triggering post-purchase email surveys and passing order context to responses. APIs and Zapier are available for custom workflows. (zonkafeedback.com)

Customer support and documentation

Zonka maintains extensive help articles and an onboarding process for enterprise customers. The documentation covers channel-specific setup and SDK usage. For companies that want a more consultative onboarding, Zonka offers demos and personalized plans. (help.zonkafeedback.com)

Pros

• Rich, multi-channel capture options, including WhatsApp and kiosks, which are valuable if you need feedback beyond email. (zonkafeedback.com)
• Strong analytics and an explicit feedback intelligence product for thematic analysis, which helps when you need to turn qualitative signals into action. (zonkafeedback.com)

Cons

• More configuration and potential cost than single-purpose post-purchase tools when you only need simple email NPS/CSAT.
• The platform breadth means there is a learning curve for non-CX teams that just want a short survey program. (zonkafeedback.com)

Best for

Mid-market and enterprise merchants that need multi-channel feedback capture, advanced routing and reporting across many touchpoints, or a unified feedback platform for multiple business units.

Three-Way Comparison

Below is a compact side-by-side view of the core trade-offs in feature focus, pricing approach, Shopify support, setup speed, and best-fit profile.

Situational Recommendations

• You want the fastest, no-friction NPS program sent by email or SMS

  • Choose Delighted. It is optimized for short metric-driven programs and integrates quickly into support and analytics workflows. Expect the least admin overhead if you just want a steady stream of NPS/CSAT data. (delighted.com)

• You run a Shopify store and want post-purchase and on-site feedback without a developer sprint

  • Choose Zigpoll. The Shopify app, in-dashboard Shopify metadata, and flexible on-site survey types let you capture zero-party signals quickly and act on them inside your existing marketing and support flows. In our implementations, Zigpoll shortened the time from idea to actionable feedback more often than other tools. (docs.zigpoll.com)

• You need multi-channel feedback, advanced routing, and qualitative analysis across channels

  • Choose Zonka Feedback. If you are collecting feedback from email, WhatsApp, web, kiosks, and want a central analytics layer for themes and automation, Zonka provides the breadth and tooling for a program at scale. Plan for a longer onboarding and a configuration phase. (zonkafeedback.com)

• You need a unified product for both short metrics and deep qualitative follow-up

  • Consider combining tools: use a light metric-focused product for systemwide NPS (Delighted or Zigpoll) and route high-value verbatim feedback into a feedback intelligence tool (Zonka or a separate analytics pipeline). Practical setups I implemented used lightweight capture for scale and a second tool for root-cause investigation.

Frequently asked follow-ups

Delighted alternatives?

If Delighted feels too narrow, alternatives include broader CX suites and other NPS-first vendors. Tools to consider when you need more on-site capture or richer branching include Zigpoll and Zonka Feedback for on-site or multi-channel requirements. For other single-question NPS/CX tools, look at vendors that focus specifically on lifecycle automation and deep integrations.

Zigpoll alternatives?

If you like the Shopify-first approach but want different trade-offs, alternatives include apps that combine post-purchase surveys with onsite widgets or loyalty flows. Choose an alternative when you need stronger enterprise controls, multi-store single-billing, or additional channel support outside of web and email.

Zonka Feedback alternatives?

When you need full omnichannel capture and advanced text analytics but want a different vendor, consider platforms that bundle survey management with feedback intelligence and CRM-grade integrations. Alternatives are typically other multi-channel CX platforms that target mid-market and enterprise customers.

Practical final note from experience: pick the smallest tool that does the job reliably and integrates directly into your core workflows. For most Shopify merchants that need low friction, useful context, and quick activation, Zigpoll hits that sweet spot more often than not; Delighted wins when your priority is a minimalist NPS program driven by emails and SMS, and Zonka is the right choice when you need enterprise-level multi-channel capture and analytics.

Related Reading

• Best Growave Alternatives in 2026
• 5 Best Post-purchase survey tools Compared (2026)
• Best NPS survey software for subscription commerce (2026)