Fairing and Asklayer are Shopify applications designed to enhance customer feedback collection for small ecommerce businesses. Fairing specializes in post-purchase attribution surveys with deep analytics integrations, while Asklayer focuses on micro-surveys and on-site feedback at multiple touchpoints. This comparison evaluates their features, pricing, ease of use, integrations, customer support, and ideal customer profiles to determine which is better suited for small ecommerce businesses.
Fairing
Features
Fairing offers post-purchase attribution surveys that help merchants understand the factors influencing purchase decisions. It integrates with analytics platforms to provide insights into customer behavior and marketing effectiveness.
Pricing Model
Fairing's pricing model is not publicly disclosed. For the most accurate and up-to-date information, it is recommended to contact Fairing directly or visit their official website.
Pros and Cons
Pros:
In-Depth Analytics: Provides comprehensive insights into customer purchase behavior and marketing effectiveness.
Attribution Focus: Helps merchants understand the impact of various marketing channels on sales.
Cons:
Narrower Focus: Primarily concentrates on post-purchase feedback, potentially overlooking other valuable customer insights.
Integration Constraints: Potential limitations in integrating with platforms beyond Shopify.
Best-Fit Customer Profile
Fairing is ideal for Shopify merchants who want to analyze post-purchase customer behavior and assess the effectiveness of their marketing strategies. It is particularly beneficial for businesses aiming to optimize their marketing efforts based on detailed customer feedback.
Asklayer
Features
Asklayer offers micro-surveys and on-site feedback collection at various touchpoints within the Shopify store. These surveys are designed to capture customer insights during their shopping journey, enabling merchants to gather real-time feedback and make data-driven decisions.
Pricing Model
Asklayer offers a free tier with 25 responses per month and several paid plans:
Basic Plan: $21/month for 2,400 responses per year.
Standard Plan: $44/month for 12,000 responses per year.
Pro Plan: $111/month for 36,000 responses per year.
Additional responses are charged at $0.1 per response for the Basic and Standard plans, and $0.07 per response for the Pro plan. (asklayer.io)
Pros and Cons
Pros:
Real-Time Feedback: Enables merchants to collect immediate insights from customers, facilitating prompt responses to issues or opportunities.
Multiple Touchpoints: Allows feedback collection at various stages of the customer journey, providing a comprehensive understanding of customer experiences.
Cons:
Limited Analytics: May offer less in-depth analytics compared to specialized post-purchase survey tools.
Integration Constraints: Potential limitations in integrating with other platforms beyond Shopify.
Best-Fit Customer Profile
Asklayer is well-suited for Shopify merchants seeking to gather real-time customer feedback across multiple touchpoints within their store. It is ideal for businesses aiming to make immediate improvements based on customer insights during the shopping experience.
Side-by-Side Comparison
| Feature | Fairing | Asklayer |
|---|---|---|
| Core Features | Post-purchase attribution surveys with deep analytics integrations | Micro-surveys and on-site feedback at multiple touchpoints |
| Pricing Model | Not publicly disclosed; contact Fairing directly for current rates | Free tier with 25 responses/month; paid plans starting at $21/month |
| Ease of Setup and Use | User-friendly interface; easy integration with Shopify | User-friendly interface; easy integration with Shopify |
| Integrations | Shopify; potential limitations with other platforms | Shopify; potential limitations with other platforms |
| Customer Support | Responsive support; comprehensive documentation | Responsive support; comprehensive documentation |
| Best-Fit Customer Profile | Shopify merchants analyzing post-purchase behavior and marketing effectiveness | Shopify merchants seeking real-time feedback across multiple touchpoints |
Which to Choose
When deciding between Fairing and Asklayer, consider the following use cases:
Choose Fairing if: You are a Shopify merchant interested in analyzing post-purchase customer behavior and assessing the effectiveness of your marketing strategies. Fairing is ideal for businesses seeking to optimize their marketing efforts based on detailed customer feedback.
Choose Asklayer if: You are a Shopify merchant looking to collect real-time customer feedback across various touchpoints within your store. Asklayer is suitable for businesses aiming to make immediate improvements based on customer insights during the shopping experience.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software for small ecommerce businesses, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
