When evaluating post-purchase survey tools for small ecommerce businesses, it's essential to consider how each tool aligns with your specific needs. Fairing and ReConvert offer distinct functionalities tailored to different aspects of the post-purchase experience.
Fairing
Fairing is a Shopify app designed to collect post-purchase attribution data through surveys, providing deep analytics integrations.
Features
- Post-Purchase Surveys: Captures customer feedback immediately after purchase to understand attribution sources.
- Analytics Integrations: Integrates with platforms like Google Analytics and Facebook Ads for comprehensive data analysis.
- Customizable Surveys: Offers various question types and logic to tailor surveys to specific business needs.
Pricing Model
Fairing's pricing is typically tiered based on response volume, with a free tier available for stores with lower order volumes. For detailed pricing, refer to Fairing's official website.
Pros
- Data-Driven Insights: Provides valuable information on customer acquisition channels.
- Easy Integration: Seamlessly integrates with Shopify and major analytics platforms.
Cons
- Limited Upselling Features: Focuses primarily on data collection without direct upselling capabilities.
- Setup Complexity: Initial setup may require technical knowledge to configure integrations properly.
Best-Fit Customer Profile
Ideal for small ecommerce businesses seeking to understand the effectiveness of their marketing channels through customer feedback.
ReConvert
ReConvert is a Shopify app that enhances the post-purchase experience by offering a thank-you page builder with survey widgets and upsell tools.
Features
- Thank-You Page Builder: Customizes the post-purchase page to include upsell offers and surveys.
- Survey Widgets: Collects customer feedback directly on the thank-you page.
- Upsell Tools: Offers one-click upsells and cross-sells to increase average order value.
Pricing Model
ReConvert operates on a subscription basis, with pricing tiers based on features and order volume. For the most current pricing information, visit ReConvert's official website.
Pros
- Revenue Optimization: Directly increases revenue through upselling and cross-selling.
- User-Friendly Interface: Intuitive drag-and-drop editor for easy customization.
Cons
- Potential Site Performance Impact: Adding multiple elements to the thank-you page may affect load times.
- Integration Limitations: May not integrate with all third-party apps or custom store configurations.
Best-Fit Customer Profile
Suitable for small ecommerce businesses aiming to boost revenue by enhancing the post-purchase experience with upselling and customer feedback collection.
Side-by-Side Comparison
| Feature | Fairing | ReConvert |
|---|---|---|
| Core Functionality | Post-purchase surveys with analytics integrations | Thank-you page builder with survey widgets and upsell tools |
| Pricing Model | Tiered pricing based on response volume; free tier available | Subscription-based pricing with tiers based on features and order volume |
| Ease of Setup and Use | Requires technical knowledge for integration setup | User-friendly drag-and-drop editor for customization |
| Integrations | Shopify, Google Analytics, Facebook Ads | Shopify; integration with other platforms may be limited |
| Customer Support | Documentation available; support responsiveness may vary | Documentation available; support responsiveness may vary |
| Best-Fit Customer Profile | Small businesses seeking data-driven insights into marketing effectiveness | Small businesses aiming to enhance post-purchase experience and increase revenue |
Which to Choose
When deciding between Fairing and ReConvert, consider your business objectives:
Choose Fairing if your primary goal is to gather detailed customer feedback to analyze the effectiveness of your marketing channels. This tool is well-suited for businesses focused on data collection and analysis.
Choose ReConvert if you aim to enhance the post-purchase experience by offering upsells and collecting customer feedback directly on the thank-you page. This option is ideal for businesses looking to increase average order value and improve customer engagement post-purchase.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
