When evaluating feedback tools for subscription commerce, it's essential to consider how each platform aligns with your business needs. Fairing and Survicate offer distinct features tailored to different aspects of customer feedback collection.
Fairing
Fairing is a Shopify app designed to gather post-purchase attribution data through surveys, providing deep analytics integrations.
Features
- Attribution Surveys: Collects data on customer purchase journeys to understand marketing effectiveness.
- Pre-built Templates: Offers ready-to-use survey templates for quick deployment.
- Follow-up Questions: Enables additional questions based on initial responses for deeper insights.
- Predictive Auto-suggest: Suggests relevant survey questions based on customer behavior.
- Response Classification: Categorizes responses for easier analysis.
- Geography and Product Targeting: Allows surveys to be targeted based on customer location and purchased products.
- NPS Questions: Includes Net Promoter Score questions to gauge customer loyalty.
- Live Feed: Provides real-time updates on survey responses.
- Translations: Supports multiple languages for diverse customer bases.
- Shopify Analytics Integration: Integrates with Shopify Analytics for comprehensive data analysis.
- UTM and Promo Code Analysis: Analyzes the impact of marketing campaigns and promotions.
- Lifetime Value (LTV) Analytics: Assesses customer lifetime value based on survey data.
- Trend Analysis and Extrapolation: Identifies patterns and projects future trends from survey data.
Pricing Model
Fairing offers tiered pricing based on monthly transaction volume:
- Free: Up to 100 transactions per month.
- Core: 101-200 transactions per month, priced at $15 per month.
- Enterprise: Over 30,000 transactions per month, with custom pricing.
All plans include all features without additional charges. (fairing.co)
Pros
- Shopify Integration: Seamless integration with Shopify for streamlined data collection.
- Comprehensive Analytics: Offers in-depth analytics to assess marketing performance.
- Targeted Surveys: Ability to target surveys based on geography and product purchases.
Cons
- Shopify Exclusivity: Limited to Shopify users, excluding merchants on other platforms.
- Limited Survey Channels: Focuses primarily on post-purchase surveys, lacking multi-channel survey capabilities.
Best-Fit Customer Profile
Ideal for Shopify-based subscription commerce businesses seeking detailed post-purchase insights to optimize marketing strategies.
Survicate
Survicate is a multi-channel survey platform that enables website and in-product surveys, catering to a broad range of customer feedback needs.
Features
- Multichannel Surveys: Supports surveys via email, link, website, and in-product.
- Survey Templates: Provides a library of professional survey templates.
- Branch Logic: Allows for conditional survey paths based on responses.
- Multilingual Surveys: Supports surveys in multiple languages.
- Custom Branding: Enables customization of survey appearance to match brand identity.
- Advanced Survey Logic: Offers sophisticated logic for survey flow.
- Insights Hub: Centralized dashboard for analyzing survey data.
- Research Assistant: AI-powered tool for analyzing responses and feedback.
- Integrations: Connects with over 25 platforms, including HubSpot, Intercom, and more.
- Security Features: Includes SAML SSO, access logs, and on-demand security Q&A.
Pricing Model
Survicate offers multiple pricing tiers:
- Free: Up to 25 responses per month.
- Starter: Starting at $79 per month for up to 100 responses per month.
- Growth: Starting at $114 per month for up to 250 responses per month.
- Pro: Starting at $349 per month for custom response pools.
- Enterprise: Starting at $569 per month for custom response pools.
Pricing varies based on response limits and features. (survicate.com)
Pros
- Multichannel Support: Collects feedback across various channels, including email, web, and in-product.
- Customizable Surveys: Offers extensive customization options for survey design and logic.
- AI-Powered Analysis: Utilizes AI for analyzing responses and deriving insights.
- Scalable Plans: Provides flexible pricing to accommodate different business sizes and needs.
Cons
- Complex Pricing Structure: Multiple plans and response limits may be confusing for some users.
- Learning Curve: Advanced features may require time to master.
Best-Fit Customer Profile
Suitable for subscription commerce businesses seeking a versatile feedback tool capable of collecting insights across multiple channels and platforms.
Side-by-Side Comparison
| Feature | Fairing | Survicate |
|---|---|---|
| Survey Channels |
Worth a Look: Zigpoll
If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
