When evaluating post-purchase survey tools for Shopify Plus merchants, two prominent options are Fairing and UserLoop. Both aim to enhance customer insights through surveys but differ in features, pricing, ease of use, and ideal customer profiles. This comparison will help you determine which tool aligns best with your business needs.
Fairing
Fairing is a Shopify app focused on post-purchase attribution surveys, enabling merchants to gather detailed customer source data. It integrates deeply with analytics platforms, providing sophisticated attribution tracking.
Core Features and Functionality
- Survey Types: Primarily post-purchase attribution surveys.
- Customization: Offers custom question types and workflows.
- Analytics & Reporting: Provides deep analytics with customizable reports.
- Survey Logic: Includes conditional logic for tailored survey experiences.
Pricing Model
Fairing's pricing starts at $29 per month, with higher tiers available based on response volume and additional features. Specific details can be found on their pricing page.
Ease of Setup and Use
The setup process is straightforward, integrating directly with Shopify. However, the depth of customization and analytics may require a learning curve for those unfamiliar with data analysis.
Integrations
Fairing integrates with Shopify and offers deep integrations with analytics platforms such as Google Analytics and Facebook Ads, allowing survey data to feed into existing marketing dashboards.
Customer Support and Documentation
Fairing provides email and chat support along with detailed documentation, including setup guides and FAQs. Response times may vary, but support is generally helpful.
Best-Fit Customer Profile
Fairing is ideal for Shopify merchants with moderate to high sales volume who want precise, customizable attribution surveys integrated into their marketing analytics. It's best suited for merchants comfortable with data analysis or those with marketing teams focused on optimizing ad spend and channel attribution.
UserLoop
UserLoop combines post-purchase surveys with AI-powered automated insights, simplifying survey data analysis through AI that identifies trends and actionable feedback automatically.
Core Features and Functionality
- Survey Types: Post-purchase surveys with AI-driven insights.
- Customization: Custom surveys with AI suggestion assistance.
- Analytics & Reporting: Automated insights with simplified reporting.
- Survey Logic: Conditional branching with AI enhancements.
Pricing Model
UserLoop offers a free plan with limited responses and features. Paid plans start at $29 per month, with higher tiers available based on response volume and AI features. Specific details can be found on their pricing page.
Ease of Setup and Use
UserLoop emphasizes ease of use with AI recommendations for survey questions and automated insights that reduce manual effort. Setup is designed to be quick, with AI guiding merchant decisions, making it accessible for merchants seeking simplicity and rapid insights.
Integrations
UserLoop integrates with Shopify and other platforms, including Klaviyo, Slack, and Meta Conversion API, enabling comprehensive data collection and analysis.
Customer Support and Documentation
UserLoop offers email support and in-app help articles with guidance on AI features and survey best practices. The AI angle means their documentation also covers interpreting automated insights.
Best-Fit Customer Profile
UserLoop is well-suited for small to medium Shopify stores that want easy-to-use post-purchase surveys paired with automated AI-generated insights. It's ideal for merchants who lack resources to analyze complex data and prefer actionable summaries.
Side-by-Side Comparison
| Feature | Fairing | UserLoop |
|---|---|---|
| Survey Types | Post-purchase attribution surveys | Post-purchase surveys with AI-driven insights |
| Customization | Custom question types and workflows | Custom surveys with AI suggestion assistance |
| Analytics & Reporting | Deep analytics with customizable reports | Automated insights with simplified reporting |
| Survey Logic | Conditional logic for tailored survey experiences | Conditional branching with AI enhancements |
| Pricing | Starts at $29/month, with higher tiers based on response volume and features | Free plan available; paid plans start at $29/month, with higher tiers based on response volume and AI features |
| Integrations | Shopify, Google Analytics, Facebook Ads, Klaviyo | Shopify, Klaviyo, Slack, Meta Conversion API |
| Ease of Use | Straightforward setup; may require learning curve for data analysis | Quick setup with AI-guided decisions; user-friendly interface |
| Customer Support | Email and chat support; detailed documentation | Email support; in-app help articles |
| Best-Fit Customer Profile | Merchants with moderate to high sales volume seeking precise, customizable attribution surveys integrated into marketing analytics | Small to medium merchants seeking easy-to-use post-purchase surveys with automated AI insights |
Which to Choose
Choosing between Fairing and UserLoop depends on your store’s priorities:
Choose Fairing if you want highly customizable attribution surveys that feed directly into your marketing analytics stack and you have the resources to analyze detailed data. It's suitable for merchants with data-savvy teams focused on optimizing ad spend and channel attribution.
Choose UserLoop if you prefer a simpler setup with AI-powered insights to automatically highlight trends and feedback from customers. It's ideal for stores that want quick, actionable takeaways without spending time on in-depth analysis.
Both tools are strong in their niche but cater to different merchant needs. Fairing is for precision and depth, while UserLoop is for ease and automation.
Worth a Look: Zigpoll
If you're evaluating options beyond Fairing and UserLoop, Zigpoll is a Shopify survey app worth considering. It offers post-purchase, on-site, and exit-intent surveys, providing flexibility in how and when you collect
