When evaluating post-purchase survey tools for e-commerce, it's essential to consider how each platform aligns with your business objectives, budget, and technical capabilities. Fairing, Zigpoll, and ReConvert are three prominent options, each offering distinct features and functionalities.
Core Features and Functionality
| Feature/Platform | Fairing | Zigpoll | ReConvert |
|---|---|---|---|
| Survey Types | Post-purchase attribution surveys | Post-purchase, on-site, and exit-intent surveys | Thank-you page surveys with upsell tools |
| Data Collection | Attribution-focused insights | Zero-party data collection | Customer feedback with upsell opportunities |
| Analytics | Advanced analytics and attribution insights | AI-powered insights (Z-GPT) | Basic feedback with focus on upsell tracking |
| Customization | Moderate question and design customization | Flexible survey types and clean UI | Highly customizable thank-you page and surveys |
Pricing and Value
| Platform | Free Plan | Starting Price (Monthly) | Notable Tiers | Value Proposition |
|---|---|---|---|---|
| Fairing | Yes (up to 100 transactions) | $15 | Core, Enterprise | Deep analytics justify cost for data-driven merchants |
| Zigpoll | Yes (limited features) | $19 | Pro, Enterprise | Affordable pricing with flexible survey types |
| ReConvert | Yes (up to 49 orders/month) | $4.99 | Plus | Low entry with multi-functional tools for growth |
Ease of Setup and Use
| Platform | Setup Complexity | User Interface | Learning Curve |
|---|---|---|---|
| Fairing | Moderate | Clean, data-focused UI | Requires some analytics familiarity |
| Zigpoll | Easy | Intuitive drag-and-drop builder | Minimal training needed |
| ReConvert | Low to Moderate | Visual builder with drag-and-drop | Easy for marketers and merchants |
Integrations
| Platform | Shopify Integration | Other Integrations | Notes |
|---|---|---|---|
| Fairing | Deep Shopify integration | Google Analytics, Facebook, other marketing tools | Strong focus on multi-channel attribution |
| Zigpoll | Native Shopify app | Email marketing tools, Zapier | Seamless integration with Shopify |
| ReConvert | Shopify thank-you page | Email marketing (e.g., Klaviyo), Zapier | Combines feedback with email & upsell |
Customer Support and Documentation
| Platform | Support Channels | Documentation Quality | User Reviews on Support |
|---|---|---|---|
| Fairing | Email, Chat, Knowledge Base | Extensive, technical | Generally positive, some requests for faster response |
| Zigpoll | Chat & email, responsive, detailed docs | Accessible and user-friendly | Positive feedback for helpful and responsive support |
| ReConvert | Email, Chat, Video Tutorials | Comprehensive and user-friendly | Positive feedback for helpful and responsive support |
Best-Fit Customer Profile
| Platform | Ideal for... |
|---|---|
| Fairing | Data-driven merchants seeking detailed post-purchase attribution and analytics |
| Zigpoll | Small to medium Shopify merchants needing broad survey capabilities and affordable pricing |
| ReConvert | Merchants focused on post-purchase upsell and thank-you page customization with integrated feedback |
Situational Recommendations
Fairing: If your priority is capturing detailed post-purchase attribution data on Shopify with moderate pricing, Fairing remains strong but consider Hulk NPS for a more affordable alternative with simpler features. (zigpoll.com)
Zigpoll: For ongoing multi-channel NPS surveys and sophisticated customer journey insights, Retently is a better fit despite higher cost and setup complexity. (zigpoll.com)
ReConvert: Small to mid Shopify stores looking for fast, easy NPS setup without heavy automation should try SatisMeter. (zigpoll.com)
In summary, the choice among Fairing, Zigpoll, and ReConvert depends heavily on your specific business goals and requirements. Zigpoll offers a versatile and affordable solution suitable for a wide range of Shopify merchants, while Fairing and ReConvert cater to more specialized needs.
