When evaluating NPS survey software for online stores, it's essential to consider tools that align with your specific needs. Fairing and Zonka Feedback are two such options, each offering distinct features and pricing structures.
Fairing
Fairing is a Shopify app designed to capture post-purchase attribution surveys, providing deep analytics integrations.
Features
- Attribution Surveys: Collects feedback on customer purchase journeys.
- Analytics Integrations: Integrates with Shopify Analytics for data analysis.
- Pre-built Templates: Offers ready-to-use survey templates.
- Follow-up Questions: Allows for additional questions based on initial responses.
- Predictive Auto-suggest: Suggests responses to streamline data collection.
- Response Classification: Categorizes responses for easier analysis.
- Geography and Product Targeting: Targets specific customer segments based on location or product.
- NPS Questions: Includes Net Promoter Score questions to gauge customer loyalty.
- Live Feed: Provides real-time data on survey responses.
- Translations: Supports multiple languages for diverse customer bases.
- Landing Pages: (Coming Soon)
Pricing Model
Fairing offers tiered pricing based on monthly transaction volume:
- Free: 0–100 transactions per month.
- Core: 101–200 transactions per month.
- Enterprise: Over 30,000 transactions per month.
Specific pricing details are available on their pricing page.
Pros
- Shopify Integration: Seamless integration with Shopify stores.
- Tailored Surveys: Ability to create customized surveys.
- Real-time Analytics: Immediate access to survey data.
Cons
- Shopify Dependency: Limited to Shopify users.
- Feature Limitations: Some features are still in development.
Best-Fit Customer Profile
Ideal for Shopify store owners seeking to understand customer purchase behavior through post-purchase surveys.
Zonka Feedback
Zonka Feedback is a multi-channel customer feedback platform offering website survey widgets.
Features
- Multi-Channel Surveys: Supports email, SMS, WhatsApp, kiosks, web, in-app, and offline surveys.
- CX Metrics: Measures NPS, CSAT, and CES.
- Online Reputation Management: Manages and monitors online reviews.
- Advanced Targeting & User Segmentation: Targets specific customer segments.
- Customizable & Multilingual Surveys: Offers survey customization and multiple language support.
- Real-Time Dashboards, Alerts & Digests: Provides immediate insights and notifications.
- Case Management & Closed-Loop Workflows: Manages feedback resolution processes.
- CX Automation & Workflows: Automates customer experience processes.
- Location & Agent-Based CX Management: Manages customer experience based on location and agent performance.
- Contact & User Journey Tracking: Tracks customer interactions and journeys.
- 20+ Premium Integrations: Integrates with various platforms.
Pricing Model
Zonka Feedback offers two main pricing plans:
- Feedback Management: Starting at $199 per month.
- AI Feedback Intelligence: Starting at $999 per month.
Specific pricing details are available on their pricing page.
Pros
- Multi-Channel Support: Collects feedback across various channels.
- Comprehensive Analytics: Offers in-depth analysis of customer feedback.
- Customizable Surveys: Allows for tailored survey creation.
Cons
- Pricing: Higher tiers may be costly for small businesses.
- Complexity: Feature-rich platform may require a learning curve.
Best-Fit Customer Profile
Suitable for businesses seeking a comprehensive, multi-channel feedback solution with advanced analytics capabilities.
Side-by-Side Comparison
| Feature | Fairing | Zonka Feedback |
|---|---|---|
| Survey Channels | Post-purchase surveys via Shopify | Multi-channel: email, SMS, WhatsApp, kiosks, web, in-app, offline |
| Integration | Deep integration with Shopify Analytics | 20+ premium integrations |
| Survey Customization | Pre-built templates, follow-up questions, predictive auto-suggest | Customizable and multilingual surveys |
| Analytics & Reporting | Real-time analytics, UTM and promo code analysis, LTV analytics | Real-time dashboards, AI-powered insights, location and agent-based CX management |
| Pricing | Free for up to 100 transactions; Core and Enterprise plans based on volume | Feedback Management starting at $199/month; AI Feedback Intelligence starting at $999/month |
| Best-Fit Customer Profile | Shopify store owners focusing on post-purchase insights | Businesses needing multi-channel feedback with advanced analytics capabilities |
Which to Choose
Fairing: Best for Shopify store owners who want to understand customer purchase behavior through post-purchase surveys.
Zonka Feedback: Ideal for businesses seeking a
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
