When evaluating NPS survey software for ecommerce startups, it's essential to consider tools that align with your specific needs. Fairing and Zonka Feedback are two such platforms, each offering unique features tailored to different business requirements.
Fairing
Fairing is a Shopify post-purchase attribution survey app designed to help ecommerce businesses understand the impact of their marketing efforts.
Features
- Attribution Surveys: Collects feedback from customers after purchase to determine which marketing channels influenced their buying decisions.
- Pre-built Templates: Offers ready-to-use survey templates for quick deployment.
- Follow-up Questions: Allows for additional questions based on initial responses to gather deeper insights.
- Predictive Auto-suggest: Suggests potential responses to streamline the survey process.
- Response Classification: Categorizes responses to identify trends and patterns.
- Geography and Product Targeting: Enables surveys to be targeted based on customer location and specific products.
- NPS Questions: Includes Net Promoter Score questions to gauge customer loyalty.
- Live Feed: Provides real-time updates on survey responses.
- Translations: Supports multiple languages to cater to diverse customer bases.
- Landing Pages: (Coming Soon)
Pricing Model
Fairing offers tiered pricing based on monthly transaction volume:
- Free: Up to 100 transactions per month.
- Core: 101-200 transactions per month at $15/month.
- Enterprise: Over 30,000 transactions per month with custom pricing.
All plans include all features, with no hidden costs. (fairing.co)
Pros and Cons
Pros:
- Shopify Integration: Seamless integration with Shopify for streamlined data collection.
- Attribution Focus: Specializes in understanding marketing channel effectiveness.
- Affordable Entry-Level Plan: The free plan is suitable for startups with low transaction volumes.
Cons:
- Limited to Shopify: Primarily designed for Shopify users, which may not suit businesses on other platforms.
- Upcoming Features: Some features, like landing pages, are still in development.
Best-Fit Customer Profile
Ideal for Shopify-based ecommerce startups seeking to measure the effectiveness of their marketing channels through post-purchase surveys.
Zonka Feedback
Zonka Feedback is a multi-channel customer feedback platform that enables businesses to collect and analyze customer insights across various touchpoints.
Features
- Multi-Channel Surveys: Supports email, SMS, WhatsApp, kiosks, web, in-app, and offline surveys.
- NPS, CSAT, and CES Measurement: Measures customer loyalty, satisfaction, and effort.
- Online Reputation Management: Helps monitor and manage brand reputation online.
- Advanced Targeting and User Segmentation: Allows for precise audience targeting and segmentation.
- Customizable and Multilingual Surveys: Enables survey customization and supports multiple languages.
- Real-Time Dashboards, Alerts, and Digests: Provides immediate insights and notifications.
- Case Management and Closed-Loop Workflows: Facilitates efficient issue resolution.
- CX Automation and Workflows: Automates customer experience processes.
- Location and Agent-Based CX Management: Manages customer experience based on location and agent performance.
- Contact and User Journey Tracking: Maps feedback to customer journeys for better context.
- 20+ Premium Integrations: Integrates with various CRMs and tools. (zonkafeedback.com)
Pricing Model
Zonka Feedback offers flexible pricing tailored to business needs, with plans starting at $99 per month. Pricing is based on feedback volume, scale, and customer experience goals. Custom quotes are available. (zonkafeedback.com)
Pros and Cons
Pros:
- Multi-Channel Support: Collects feedback across various platforms.
- Comprehensive Analytics: Offers in-depth analysis and reporting.
- Customizable Surveys: Tailors surveys to specific business needs.
- AI-Powered Insights: Provides actionable intelligence from feedback data.
Cons:
- Pricing Transparency: Specific pricing details are not publicly disclosed.
- Complexity: The wide range of features may require a learning curve.
Best-Fit Customer Profile
Suitable for ecommerce startups seeking a comprehensive, multi-channel feedback solution with advanced analytics and AI capabilities.
Side-by-Side Comparison
| Feature | Fairing | Zonka Feedback |
|---|---|---|
| Core Functionality | Post-purchase attribution surveys for Shopify stores | Multi-channel customer feedback collection and analysis |
| Pricing Model | Free plan (up to 100 transactions/month); Core plan at $15/month; Enterprise with custom pricing | Plans starting at $99/month, with custom quotes based on needs |
| Ease of Setup and Use | Easy integration with Shopify; user-friendly interface | User-friendly interface; may require time to explore all features |
| Integrations | 25+ integrations, including Shopify | 20+ integrations; supports custom integrations through APIs and middleware |
| Customer Support and Documentation | Live chat, |
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
