When evaluating online form builders for Shopify stores, it's essential to consider tools that integrate seamlessly with Shopify's ecosystem and cater to the specific needs of e-commerce businesses. Fillout, Formstack, and Wufoo are three prominent options, each offering unique features and capabilities.
Core Features and Functionality
| Feature | Fillout | Formstack | Wufoo |
|---|---|---|---|
| Form Types | Surveys, application forms, feedback forms | Surveys, contact forms, order forms, event registrations | Surveys, payment forms, contact forms |
| Payment Integration | Stripe | Stripe, PayPal, Authorize.Net, USAePay (wufoo.com) | Stripe, PayPal (wufoo.com) |
| Conditional Logic | Yes | Yes | Yes |
| Data Export Options | CSV, Airtable, Notion direct sync (fillout.com) | CSV, Excel, Google Sheets (wufoo.com) | CSV, Excel, Google Sheets (wufoo.com) |
| Templates | Growing library, modern designs (fillout.com) | 24 pre-designed templates (wufoo.com) | 400+ templates (wufoo.com) |
| Custom Branding | Yes, with CSS customization (fillout.com) | Yes, with CSS customization (wufoo.com) | Yes, with CSS customization (wufoo.com) |
| Mobile Responsiveness | Yes | Yes | Yes |
| Multi-page Forms | Yes | Yes | Yes |
| User Management | Yes, with collaboration features (fillout.com) | Yes, with team accounts (wufoo.com) | Yes, with team accounts (wufoo.com) |
Pricing and Value
| Plan | Fillout Pricing (per month) | Formstack Pricing (per month) | Wufoo Pricing (per month) |
|---|---|---|---|
| Free Tier | Up to 1 form, 100 submissions | Not specified | Up to 5 forms, 100 entries (wufoo.com) |
| Entry Level | Basic: $29 (unlimited forms, 1,000 submissions) | Individual: $39 (formstack.com) | Starter: $14.08 (5 forms, 1,000 entries) (wufoo.com) |
| Mid Tier | Pro: $59 (unlimited forms & submissions) | Not specified | Professional: $29.08 (20 forms, 5,000 entries) (wufoo.com) |
| Enterprise/High Volume | Custom pricing | Not specified | Advanced: $74.08 (unlimited forms, 25,000 entries) (wufoo.com) |
Ease of Setup and Use
Fillout: Offers a clean, modern interface with straightforward setup. Users familiar with Airtable or Notion find it easier to integrate their forms directly into these databases. However, users new to those platforms might face a steeper learning curve compared to Wufoo. (zigpoll.com)
Formstack: Provides a user-friendly interface with drag-and-drop functionality, allowing users to build forms without coding knowledge. Its focus on workflow automation and document generation adds complexity but offers powerful capabilities for advanced users. (formstack.com)
Wufoo: Features a simple, intuitive drag-and-drop interface, making it easy for users without technical skills to create forms quickly. Its focus is on straightforward form creation without the need for additional integrations or complex workflows. (wufoo.com)
Integrations with Shopify and Other Platforms
Fillout: Does not offer a direct Shopify app but supports native Airtable and Notion syncs, which Shopify users often employ for inventory, customer management, or order tracking outside Shopify’s native tools. Fillout also integrates with Zapier for broader connections. (zigpoll.com)
Formstack: Integrates with Shopify through Zapier, allowing for automation of workflows between Shopify and Formstack. This integration enables actions such as creating new Shopify customers or orders based on form submissions. (formstack.com)
Wufoo: Integrates with Shopify primarily through Zapier or third-party automation tools. While it offers direct payment integrations (Stripe, PayPal), native Shopify integration is limited, often requiring middleware for syncing form responses to Shopify customer or order data. (zigpoll.com)
Customer Support and Documentation
Fillout: Offers email support and detailed guides focused on its integrations and use cases. Its documentation emphasizes connecting form data with Airtable and Notion. Being a newer platform, it has less community support but maintains active onboarding and customer success outreach. (zigpoll.com)
Formstack: Provides extensive documentation, community forums, and email support. Phone support is available for higher-tier plans. Users report that response times are generally good, and documentation is helpful for troubleshooting form setup and payment integrations. (formstack.com)
Wufoo: Provides extensive documentation, community forums, and email support. Phone support is available for higher-tier plans. Users report that response times are generally good, and documentation is helpful for troubleshooting form setup and payment integrations. (wufoo.com)
Best-Fit Customer Profile
Fillout: Best suited for medium to large Shopify stores that require complex data management and integration with productivity tools like Airtable and Notion. Ideal for teams managing data across platforms and seeking advanced features like address autocomplete and Calendly integration. (zigpoll.com)
Formstack
