When evaluating post-purchase survey tools for small e-commerce businesses, it's essential to consider how each platform aligns with your specific needs. In this comparison of Gojiberry vs Zonka Feedback for small e-commerce businesses, we'll delve into their features, pricing models, ease of use, integrations, customer support, and ideal customer profiles to help you make an informed decision.
Gojiberry
Gojiberry is a Shopify app designed to enhance post-purchase attribution and gather customer insights through polls.
Features
Unlimited Surveys and Questions: Gojiberry offers unlimited survey creation and question customization, allowing businesses to tailor their feedback forms extensively.
Survey Distribution: Surveys can be distributed via survey links and QR codes, facilitating easy access for customers.
Interview Capabilities: The platform supports unlimited interviews, enabling in-depth customer feedback collection.
White-Label Support: The Premium plan includes white-label support, allowing businesses to remove Gojiberry's branding for a more personalized experience.
Pricing Model
Gojiberry employs a tiered pricing structure:
Free Plan: Up to 100 responses per month.
Starter Plan: Up to 200 responses per month at $18 per month.
Growth Plan: Up to 500 responses per month at $46 per month.
Premium Plan: Unlimited responses at $180 per month.
Notably, Gojiberry offers significant discounts for annual subscriptions, with up to 60% off the monthly rates. (gojiberry.app)
Ease of Setup and Use
Gojiberry's integration with Shopify streamlines the setup process, making it accessible for users without technical expertise. The intuitive interface ensures ease of use, allowing businesses to deploy surveys and analyze results efficiently.
Integrations
Gojiberry integrates seamlessly with Shopify, providing a cohesive experience for e-commerce businesses. However, it may have limited integrations with other platforms, which could be a consideration for businesses using multiple systems.
Customer Support and Documentation
Gojiberry offers chat and email support, with a dedicated account manager available on higher-tier plans. The platform provides comprehensive documentation and resources to assist users in maximizing the tool's potential.
Best-Fit Customer Profile
Gojiberry is ideal for small to medium-sized e-commerce businesses using Shopify, seeking an affordable and straightforward solution for post-purchase surveys and customer feedback.
Zonka Feedback
Zonka Feedback is a multi-channel customer feedback platform that enables businesses to collect insights through various channels, including website survey widgets.
Features
Multi-Channel Surveys: Zonka Feedback supports surveys via email, SMS, WhatsApp, kiosks, web, in-app, and offline, allowing businesses to reach customers through multiple touchpoints.
NPS, CSAT, and CES Measurement: The platform includes tools to measure Net Promoter Score, Customer Satisfaction, and Customer Effort Score, providing a comprehensive view of customer sentiment.
Advanced Targeting and Segmentation: Zonka Feedback offers advanced targeting and user segmentation, enabling businesses to tailor surveys to specific customer groups.
Real-Time Dashboards and Alerts: Users can access real-time dashboards and receive alerts, facilitating prompt responses to customer feedback.
Case Management and CX Automation: The platform includes case management features and customer experience automation workflows to streamline feedback handling.
Pricing Model
Zonka Feedback offers several pricing plans:
Starter Plan: Starting at $33 per month, includes unlimited responses, 2 device licenses, and 1 web user.
Advanced Plan: Starting at $54 per month, adds 5 device licenses and 2 web users.
Professional Plan: Starting at $83 per month, includes 9 device licenses and 3 web users.
Max Plan: Starting at $166 per month, offers 20 device licenses and 5 web users.
Zonka Feedback also provides an AI Feedback Intelligence plan starting at $799 per month, which includes AI-powered analysis and real-time dashboards. (g2.com)
Ease of Setup and Use
Zonka Feedback's setup process is straightforward, with a user-friendly interface that facilitates easy survey creation and distribution. The platform's multi-channel capabilities may require additional configuration, but the comprehensive support resources assist in this process.
Integrations
Zonka Feedback integrates with over 20 premium platforms, including CRM systems and marketing tools, enhancing its versatility for businesses using various software solutions.
Customer Support and Documentation
Zonka Feedback provides email and chat support, with dedicated account managers available on higher-tier plans. The platform offers extensive documentation, tutorials, and a knowledge base to support users.
Best-Fit Customer Profile
Zonka Feedback is well-suited for small to large-sized businesses seeking a comprehensive, multi-channel feedback solution with advanced analytics and automation capabilities.
Side-by-Side Comparison
| Feature | Gojiberry | Zonka Feedback |
|---|---|---|
| Survey Distribution Channels | Survey links, QR codes | Email, SMS, WhatsApp, kiosks, web, in-app, offline |
| Survey Types | Post-purchase attribution, customer polls | NPS, CSAT, CES, customizable surveys |
| Integrations | Shopify | Over 20 premium integrations, including CRM and marketing tools |
| Pricing | Free plan; Paid plans start at $18/month | Paid plans start at $33/month; AI plan at $799/month |
| White-Label Support | Available on Premium plan | Available on higher-tier plans |
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
