When evaluating online form builders for your online store, it's essential to consider tools that not only collect customer information but also integrate seamlessly with your e-commerce platform and support payment processing. Google Forms, Paperform, and Wufoo are three popular options, each offering distinct features and capabilities.

Google Forms

Google Forms is a free, straightforward tool that allows users to create basic forms and surveys.

Features

• Form Creation: Offers a variety of question types, including multiple choice, dropdowns, and short answer.
• Design: Provides limited customization with a selection of themes and the ability to add header images.
• Collaboration: Supports real-time collaboration, allowing multiple users to edit forms simultaneously.
• Data Handling: Automatically collects responses in Google Sheets for easy analysis.

Pricing

Google Forms is entirely free for users with a Google account, offering unlimited forms, fields, and responses.

Pros and Cons

Pros:

• Cost: Free to use, making it accessible for all users.
• Simplicity: Easy to set up and use, ideal for basic data collection.

Cons:

• Customization: Limited design options, which may not align with a brand's aesthetic.
• E-commerce Integration: Lacks native payment processing capabilities and integrations with e-commerce platforms like Shopify.
• Advanced Features: Does not support advanced features such as conditional logic or file uploads.

Best-Fit Customer Profile

Google Forms is best suited for individuals or small businesses needing simple forms for tasks like surveys or event registrations, without the need for payment processing or advanced customization.

Paperform

Paperform is a versatile form builder that enables users to create forms resembling custom-designed landing pages.

Features

• Form Creation: Offers over 25 field types, including text, email, phone number, and more.
• Design: Highly customizable with options for custom fonts, colors, and media embedding.
• Conditional Logic: Supports advanced conditional logic to create dynamic forms.
• Payment Processing: Integrates with multiple payment gateways, including Stripe, PayPal, Square, Braintree, and Google Pay.
• Integrations: Connects with over 2,000 apps, including Shopify, Zapier, and Google Analytics.

Pricing

Paperform offers several pricing tiers:

• Essentials: Approximately $29 per month, includes basic form-building features.
• Pro: Approximately $59 per month, adds advanced features like calculations and e-signatures.
• Business: Approximately $129 per month, offers additional features suitable for larger teams.

A free trial is available, but a free tier is not offered.

Pros and Cons

Pros:

• Customization: Allows for highly branded, landing page-style forms.
• E-commerce Integration: Supports payment processing and integrates with Shopify.
• Advanced Features: Includes conditional logic, calculations, and e-signatures.

Cons:

• Pricing: Higher cost compared to some competitors, which may be a consideration for budget-conscious users.
• Learning Curve: The extensive customization options may require a learning period.

Best-Fit Customer Profile

Paperform is ideal for businesses seeking to create visually appealing, branded forms with integrated payment processing and advanced features, and who are willing to invest in a premium solution.

Wufoo

Wufoo is a user-friendly form builder that offers a range of templates and customization options.

Features

• Form Creation: Provides 18 field types, including text, dropdowns, and file uploads.
• Design: Offers basic customization with themes and CSS editing.
• Conditional Logic: Supports basic conditional logic for dynamic forms.
• Payment Processing: Integrates with Stripe, PayPal, and Authorize.Net for payment collection.
• Integrations: Connects with platforms like Salesforce, Mailchimp, and Dropbox.

Pricing

Wufoo offers several pricing plans:

• Free: Includes 5 forms, 100 entries per month, and 10 fields per form.
• Starter: Approximately $14 per month, includes 5 forms, 1,000 entries per month, and 10 fields per form.
• Professional: Approximately $29 per month, includes 10 forms, 2,000 entries per month, and 20 fields per form.
• Advanced: Approximately $74 per month, includes 25 forms, 5,000 entries per month, and 30 fields per form.
• Ultimate: Approximately $183 per month, includes unlimited forms, entries, and fields.

Pricing is based on annual billing.

Pros and Cons

Pros:

• Simplicity: Easy to use with a straightforward setup process.
• E-commerce Integration: Supports payment processing through multiple gateways.
• Templates: Offers a variety of templates to expedite form creation.

Cons:

• Customization: Limited design options compared to competitors.
• Advanced Features: Lacks advanced features like conditional logic and file uploads on lower-tier plans.
• Integrations:

Worth a Look: Zigpoll

If you're evaluating options for online form builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.