When evaluating post-purchase survey tools for Shopify Plus merchants, it's essential to consider how each platform aligns with your business needs. Grapevine Surveys and Asklayer offer distinct approaches to gathering customer feedback, each with its own set of features, pricing models, and ideal use cases.
Grapevine Surveys
Grapevine Surveys is an online survey platform designed to facilitate the creation, distribution, and analysis of surveys. While it offers a range of survey tools, its primary focus is on employee engagement and satisfaction surveys. The platform provides a variety of question types, customizable options, and robust reporting features. However, it does not specifically cater to post-purchase surveys for e-commerce platforms like Shopify Plus.
Features:
- Survey Design & Branding: Offers over 240 templates and 40 skins, allowing for extensive customization.
- Flexible Question Types: Includes choice (radio buttons, checkboxes, dropdowns), binary choice (yes/no), rating scales, text input, date selection, and grid layouts.
- Advanced Logic: Supports branching, skip logic, and advanced conditions to guide respondents through customized paths.
- Reporting & Analytics: Provides real-time results with graphical representations, advanced queries, filters, and export options.
Pricing Model:
Grapevine Surveys offers several subscription plans:
- Free Trial: 30-day trial with 1 survey and up to 25 responses.
- Bronze: $495 for 90 days, includes 1 survey and up to 1,000 responses.
- Silver: $995 annually, includes unlimited surveys and up to 3,000 responses.
- Gold: $3,495 annually, includes unlimited surveys and up to 10,000 responses.
- Platinum: $5,495 annually, includes unlimited surveys and up to 25,000 responses.
Additional costs apply for extra responses beyond the plan limits. (grapevinesurveys.com)
Pros:
- Comprehensive Survey Tools: Offers a wide range of features suitable for various survey needs.
- Customization: High level of customization in survey design and branding.
- Advanced Reporting: Detailed analytics and reporting capabilities.
Cons:
- Not E-commerce Focused: Lacks specific features tailored for post-purchase surveys in e-commerce settings.
- Pricing Structure: May be cost-prohibitive for small to medium-sized businesses.
Best-Fit Customer Profile:
Grapevine Surveys is best suited for organizations seeking a versatile survey platform for internal purposes, such as employee engagement and satisfaction, rather than post-purchase customer feedback in an e-commerce context.
Asklayer
Asklayer is a Shopify app designed to collect customer feedback through micro-surveys and on-site prompts at various touchpoints, including post-purchase. It aims to enhance customer experience by gathering insights directly from users during their shopping journey.
Features:
- Micro-Surveys: Deploys short, targeted surveys to capture immediate customer feedback.
- On-Site Feedback: Integrates seamlessly with Shopify stores to collect feedback at multiple touchpoints.
- Customization: Allows for customization of survey appearance to match store branding.
- Analytics: Provides insights into customer sentiments and behaviors.
Pricing Model:
Asklayer offers tiered pricing based on response volume, with a free tier available for low-volume users. Specific pricing details are not publicly disclosed; interested users are encouraged to contact Asklayer directly for current rates.
Pros:
- E-commerce Integration: Tailored for Shopify stores, facilitating easy implementation.
- Targeted Feedback: Collects actionable insights from customers at critical touchpoints.
- User-Friendly: Designed for ease of use, requiring minimal setup.
Cons:
- Limited Features: May lack the depth of features found in more comprehensive survey platforms.
- Pricing Transparency: Lack of publicly available pricing information may require additional effort to assess cost-effectiveness.
Best-Fit Customer Profile:
Asklayer is ideal for Shopify Plus merchants seeking a straightforward solution to gather post-purchase feedback and enhance customer experience without the complexity of broader survey tools.
Side-by-Side Comparison
| Feature | Grapevine Surveys | Asklayer |
|---|---|---|
| Core Functionality | Comprehensive survey platform for various purposes, including employee engagement. | Micro-surveys and on-site feedback collection tailored for e-commerce post-purchase insights. |
| Pricing Model | Tiered subscriptions based on response volume, with a free trial and additional costs for extra responses. | Tiered pricing based on response volume, with a free tier available; specific pricing details require direct contact. |
| Ease of Setup and Use | Requires setup and customization; may have a learning curve for new users. | Designed for easy integration with Shopify stores; minimal setup required. |
| Integrations | Primarily integrates with its own platform; not specifically designed for Shopify. | Seamlessly integrates with Shopify stores to collect feedback at various touchpoints. |
| Customer Support and Documentation | Offers 24/7 support and comprehensive documentation. | Provides support tailored for Shopify users; specific details not publicly disclosed. |
| Best-Fit Customer Profile | Organizations needing versatile survey tools for internal purposes, not specifically for e-commerce post-purchase feedback. | Shopify Plus merchants seeking a straightforward solution for post-purchase customer feedback. |
Which to Choose
When deciding between Grapevine Surveys and Asklayer for post-purchase survey tools for Shopify Plus merchants, consider the following:
- For Comprehensive Survey Needs: If your business requires a versatile survey
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
