When evaluating post-purchase survey tools for small ecommerce businesses, it's essential to consider options that align with your specific needs and budget. Hulk NPS Post Purchase Survey, Fairing, and Qualtrics are three platforms that cater to different aspects of customer feedback collection.
Hulk NPS Post Purchase Survey
Hulk NPS Post Purchase Survey is a Shopify app designed to capture Net Promoter Score (NPS) and customer feedback immediately after purchase, typically on thank-you pages.
Features
- Survey Types: Offers NPS, customer satisfaction, product feedback, and post-purchase surveys.
- Customization: Provides a drag-and-drop editor, file upload options, and pop-up forms.
- Analytics: Includes an analytics dashboard for prompt action on feedback.
- Conditional Logic: Allows dynamic survey creation based on customer responses.
Pricing
- Development Plan: Free for all partner development stores.
- Pro Plan: $25 per month or $250 per year (17% savings).
Pros
- Ease of Use: One-click installation and seamless integration with Shopify.
- High Response Rates: Embedding surveys on the thank-you page boosts engagement.
- Customization: Offers white-labeled forms and export options.
Cons
- Limited Integrations: Primarily integrates with Shopify; may not support other platforms.
- Scalability: Pricing can become costly as response volume increases.
Best Fit Customer Profile
Ideal for small to medium-sized Shopify merchants seeking a straightforward solution for post-purchase feedback collection.
Fairing
Fairing is a Shopify app focused on post-purchase attribution surveys with deep analytics integrations.
Features
- Survey Types: Post-purchase attribution surveys.
- Analytics: Provides deep analytics integrations for data-driven insights.
- Customization: Offers customizable survey forms.
Pricing
Specific pricing details are not readily available; interested users should contact Fairing directly for current rates.
Pros
- Attribution Focus: Helps in understanding the effectiveness of marketing channels.
- Data Integration: Integrates with analytics platforms for comprehensive insights.
Cons
- Limited Information: Lack of detailed public information on features and pricing.
- Platform Support: Primarily designed for Shopify; compatibility with other platforms is unclear.
Best Fit Customer Profile
Suitable for Shopify merchants looking to attribute sales to specific marketing efforts and gain in-depth analytics.
Qualtrics
Qualtrics is an enterprise experience management platform that includes ecommerce post-purchase survey capabilities.
Features
- Survey Types: Offers a wide range of survey types, including post-purchase.
- Customization: Highly customizable survey forms.
- Analytics: Advanced analytics and reporting features.
- Integrations: Integrates with various platforms beyond Shopify.
Pricing
Pricing is customized based on enterprise needs; potential users should contact Qualtrics for a quote.
Pros
- Comprehensive Solution: Provides a broad suite of experience management tools.
- Advanced Analytics: Offers in-depth data analysis capabilities.
Cons
- Complexity: May be more complex than necessary for small businesses.
- Cost: Pricing may be prohibitive for small to medium-sized enterprises.
Best Fit Customer Profile
Best suited for large enterprises requiring a comprehensive experience management platform with advanced survey capabilities.
Three-Way Comparison
| Feature | Hulk NPS Post Purchase Survey | Fairing | Qualtrics |
|---|---|---|---|
| Survey Types | NPS, Customer Satisfaction, Product Feedback, Post-Purchase | Post-Purchase Attribution | Wide Range, including Post-Purchase |
| Customization | High | Moderate | High |
| Analytics | Analytics Dashboard | Deep Integrations | Advanced Reporting |
| Integrations | Shopify | Shopify | Multiple Platforms |
| Pricing | $25/month or $250/year | Contact for Pricing | Customized |
| Ease of Use | Easy | Moderate | Complex |
| Best Fit Customer Profile | Small to Medium Shopify Merchants | Shopify Merchants Focused on Attribution | Large Enterprises |
Situational Recommendations
For Small Shopify Merchants Seeking Simplicity: Hulk NPS Post Purchase Survey offers an easy-to-use solution with a straightforward pricing model, making it ideal for small to medium-sized Shopify merchants.
For Shopify Merchants Focused on Attribution: Fairing provides specialized post-purchase attribution surveys with deep analytics integrations, suitable for merchants aiming to understand the impact of their marketing channels.
For Large Enterprises Requiring Comprehensive Experience Management: Qualtrics offers a broad suite of experience management tools with advanced survey capabilities, best suited for large enterprises needing in-depth data analysis and reporting.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
