When evaluating attribution survey tools for ecommerce, it's essential to consider how each platform aligns with your business needs. In this comparison of KnoCommerce vs Asklayer for ecommerce, we'll delve into their features, pricing models, ease of use, integrations, customer support, and ideal customer profiles to help you make an informed decision.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys for Shopify stores, focusing on collecting zero-party data through multi-question flows. This approach enables merchants to gain direct insights into customer preferences and behaviors, enhancing marketing strategies and product offerings.
Features
- Post-Purchase Surveys: Capture customer feedback immediately after purchase to understand decision-making processes.
- Multi-Question Flows: Engage customers with a series of questions, providing deeper insights.
- Zero-Party Data Collection: Gather data directly from customers, ensuring accuracy and relevance.
- Shopify Integration: Seamlessly integrates with Shopify, allowing for easy setup and data synchronization.
Pricing Model
KnoCommerce offers tiered pricing based on the number of live surveys and features:
Starter Plan: $19/month
- 1 live survey
- 3 questions per survey
- Basic question types
- Shopify integration
Analyst Plan: $119/month
- 2 live surveys
- Unlimited questions
- Advanced question types (12+ types)
- 20+ integrations (2 active)
- Order attribution report
- Benchmarking
- Survey link (email, SMS, community)
- 4 standard audiences
Pro Plan: $299/month
- 4 live surveys
- Unlimited questions
- All question types (including image & video)
- 20+ integrations (4 active)
- 5 custom audiences (multi-criteria)
- Free onboarding call
- Remove KnoCommerce branding
- Automated insights (beta)
Enterprise Plan: $499+/month
- Unlimited surveys
- Unlimited questions
- All question types (including image & video)
- 20+ integrations (unlimited active)
- Unlimited custom audiences
- Warehouse data sync (costs may apply)
- Dedicated Customer Success Manager in Slack
Note: Pricing is subject to change; refer to KnoCommerce's pricing page for the most current information.
Ease of Use
KnoCommerce is designed for Shopify users, offering a straightforward setup process. The integration with Shopify ensures that merchants can quickly implement surveys without extensive technical knowledge. However, the platform's focus on post-purchase surveys may limit its applicability for businesses seeking broader feedback mechanisms.
Integrations
KnoCommerce integrates with over 20 platforms, including email marketing tools and analytics services. The number of active integrations varies by plan, with higher-tier plans offering more active integrations. This flexibility allows businesses to connect KnoCommerce with their existing tech stack.
Customer Support and Documentation
KnoCommerce provides support via email and chat during business hours. They also offer onboarding, training, and demos by appointment. While the support is comprehensive, some users may find the reliance on scheduled appointments for demos and training to be less convenient.
Best-Fit Customer Profile
KnoCommerce is ideal for Shopify merchants focused on post-purchase insights. It's particularly suited for businesses looking to understand customer decision-making processes and improve marketing strategies based on direct feedback.
Asklayer
Asklayer offers a micro-survey and on-site feedback app for Shopify stores, enabling merchants to collect customer insights at multiple touchpoints, including post-purchase, via links, emails, and pop-ups. This versatility allows for a comprehensive understanding of customer experiences throughout the shopping journey.
Features
- Multiple Survey Channels: Deploy surveys through various channels, including post-purchase, links, emails, and pop-ups.
- Unlimited Surveys: Create and manage an unlimited number of surveys.
- Branching Logic: Implement conditional logic to tailor surveys based on customer responses.
- Randomization: Randomize question order to reduce bias.
- Advanced Targeting: Utilize advanced page and user targeting to reach specific customer segments.
- Comprehensive Integrations: Connect with over 5,000 applications via webhooks, including Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp.
- Branding Removal: Higher-tier plans offer the option to remove Asklayer branding for a more seamless customer experience.
- IP and Location Tracking: Track customer IP addresses and locations to gain geographical insights.
- NPS & CSAT Scoring: Measure customer satisfaction and net promoter scores directly through surveys.
- AI Summaries: Leverage AI to summarize survey results, providing actionable insights.
- AI Action Lists: Receive AI-generated action lists based on survey responses to guide decision-making.
Pricing Model
Asklayer offers several pricing tiers based on response volume and features:
Free Plan: $0/month
- 25 responses/month
- Unlimited surveys
- Many question types
- Branching logic
- Randomization
- Advanced page & user targeting
- Charting and reporting
- Basic integrations
Basic Plan: $21/month (billed annually)
- 2,400 responses/year
- Everything in Free
- Extra responses $0.1 each
Standard Plan: $44/month (billed annually)
- 12,000 responses/year
- Everything in Basic
- Extra responses $0.1 each
Pro Plan: $111/month (billed annually)
- 36,000 responses/year
- Branding removal
- Everything in Standard
- 5,000+ integrations via webhooks
- Integration assist service
- IP and location tracking
- NPS & CSAT scoring
- AI summaries
- Extra responses $0.07 each
Plus & Multi-Site Plan: $299/month
- Unlimited monthly orders
- Unlimited responses
- Use on up to 5 sites
- Onboarding meeting
- Setup help
- Integration help
- Direct-to-developer support
- Dedicated account manager
- Contract participation possible (NDA etc)
Note: Pricing is subject to change; refer to Asklayer's pricing page for the most current information.
Ease of Use
Asklayer is designed for ease of use, with a user-friendly interface that allows merchants to create and deploy surveys without technical expertise. The platform's flexibility in survey deployment channels and targeting options makes it adaptable to various business needs.
Integrations
Asklayer boasts extensive integration capabilities, connecting with over 5,000 applications via webhooks. This extensive integration network ensures that businesses can incorporate Asklayer into their existing workflows seamlessly.
Customer Support and Documentation
Asklayer offers support through various channels, including email and direct-to-developer support for higher-tier plans. They provide onboarding meetings, setup help, and integration assistance to ensure a smooth user experience. The availability of a dedicated account manager in the Plus & Multi-Site Plan adds a personalized touch for larger businesses.
Best-Fit Customer Profile
Asklayer is
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
