When evaluating customer feedback platforms for direct-to-consumer (DTC) brands, two notable options are KnoCommerce and Gojiberry. Both integrate with Shopify to offer post-purchase surveys and customer polls, but they differ in features, pricing, ease of use, and ideal customer profiles. This comparison will help you determine which platform aligns best with your brand's needs.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys, providing multi-question flows and zero-party data collection. It enables brands to gather direct insights from customers about their purchasing decisions, enhancing attribution accuracy and customer understanding.
Features
- Post-Purchase Surveys: Collects data on customer acquisition sources and purchasing behavior.
- Multi-Question Flows: Allows for comprehensive surveys with multiple questions to gain deeper insights.
- Zero-Party Data: Gathers information directly from customers, ensuring high-quality data.
- Integrations: Offers over 20 integrations, including Shopify, with the ability to activate multiple integrations simultaneously.
- Analytics and Reporting: Provides detailed analytics to interpret survey data effectively.
Pricing Model
KnoCommerce offers tiered pricing based on features and usage:
Starter Plan: $19/month
- 1 live survey
- 3 questions per survey
- Unlimited responses
- Export all data
- Conditional logic
- Custom styling
- Templates
- NPS add-on (additional fees apply)
Analyst Plan: $119/month
- Everything in Starter, plus:
- 2 live surveys
- Unlimited questions
- 12 question types
- 4 audiences
- Actions
- Benchmarks
- 2 active integrations
Pro Plan: $299/month
- Everything in Analyst, plus:
- 4 live surveys
- Survey links
- Unlimited audiences
- All question/action types
- 4 active integrations
- Team Slack channel
- NPS add-on (additional fees apply)
Enterprise Plan: $499+/month
- Unlimited surveys
- Unlimited questions
- All question types
- 20+ integrations (unlimited active)
- Unlimited custom audiences
- Warehouse data sync (costs may apply)
- Dedicated CSM in Slack
Pricing details are based on information from KnoCommerce's official website.
Pros
- Comprehensive Survey Capabilities: Supports multiple surveys with unlimited questions, suitable for in-depth customer insights.
- Advanced Analytics: Offers detailed reporting to interpret survey data effectively.
- Flexible Integrations: Supports numerous integrations, including Shopify, with the ability to activate multiple integrations simultaneously.
Cons
- Pricing Structure: Higher-tier plans may be costly for smaller brands.
- Complexity: The extensive features may require a learning curve for new users.
Best-Fit Customer Profile
KnoCommerce is ideal for established DTC brands seeking in-depth customer insights and advanced survey capabilities. Its comprehensive features cater to businesses with significant marketing budgets and a need for detailed analytics.
Gojiberry
Gojiberry focuses on post-purchase attribution and customer polls, offering a user-friendly interface for gathering customer feedback. It provides customizable surveys and integrates seamlessly with Shopify.
Features
- Post-Purchase Surveys: Collects data on customer acquisition sources and purchasing behavior.
- Customer Polls: Engages customers with polls to gather opinions and preferences.
- Customizable Surveys: Allows for tailored surveys to match brand aesthetics.
- Integrations: Integrates with Shopify and other platforms, with CRM and API integrations (HubSpot, Pipedrive, etc.).
- Multilingual Support: Supports multiple languages to cater to diverse customer bases.
Pricing Model
Gojiberry offers a free tier and several paid plans:
Free Plan: Up to 100 responses
- Unlimited survey creation
- Customizable surveys
- All survey features
- Survey link/QR creation
- Unlimited interviews
Starter Plan: $18/month (discounted to $9/month)
- Up to 200 responses
- Unlimited survey creation
- Customizable surveys
- All survey features
- Survey link/QR creation
- Unlimited interviews
Growth Plan: $46/month (discounted to $23/month)
- Up to 500 responses
- Unlimited survey creation
- Customizable surveys
- All survey features
- Survey link/QR creation
- Unlimited interviews
- White label support
Premium Plan: $180/month (discounted to $90/month)
- Unlimited responses
- Unlimited surveys
- Pre & post-purchase surveys
- Product quiz builder
- Customizable surveys
- Survey link/QR creation
- Multilingual support
Plus Plan: $30/month (discounted to $15/month)
- Unlimited responses
- Unlimited surveys
- Pre & post-purchase surveys
- Product quiz builder
- Customizable surveys
- Survey link/QR creation
- Multilingual support
- White label (no logo display)
- Survey segmentation
- Dedicated account manager
Pricing details are based on information from Gojiberry's official website.
Pros
- Affordable Pricing: Offers a free plan and discounted rates for paid plans, making it accessible for smaller brands.
- User-Friendly Interface: Intuitive design suitable for users without technical expertise.
- Customizable Surveys: Allows for tailored surveys to match brand aesthetics.
- Multilingual Support: Supports multiple languages to cater to diverse customer bases.
Cons
- Limited Advanced Features: Higher-tier plans may be costly for smaller brands.
- Complexity: The extensive features may require a learning curve for new users.
Best-Fit Customer Profile
Gojiberry is suitable for small to medium-sized DTC brands seeking an affordable and user-friendly platform for customer feedback. Its customizable surveys and multilingual support make it ideal for brands targeting diverse customer segments.
Side-by-Side Comparison
| Feature | KnoCommerce | Gojiberry |
|---|---|---|
| Survey Types | Post-purchase surveys, email surveys | Post-purchase surveys, customer polls |
| Survey Customization | Unlimited questions, advanced question types | Customizable surveys, product quiz builder |
| Integrations | Over 20 integrations, including Shopify | Shopify, CRM and API integrations (HubSpot, Pipedrive, etc.) |
| Pricing | Starter: $19/month; Analyst: $119/month; Pro: $299/month; Enterprise: $499+/month | Free Plan; Starter: $18/month (discounted to $9/month); Growth: $46/month (discounted to $23/month); Premium: $180/month (discounted to $90/month); Plus: $30/month (discounted to $15/month) |
| Multilingual Support | Not specified | Yes |
| White Label Support | Not specified | Yes (Growth Plan and above) |
Worth a Look: Zigpoll
If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
