KnoCommerce vs Retently vs Zigpoll for retail businesses: a focused comparison of three post-purchase survey tools aimed at Shopify and ecommerce teams. Short answer: each tool excels at different goals, so pick by what you need most, not by hype.
KnoCommerce
What it is
- Shopify-first post-purchase survey tool built to capture attribution and zero-party data on the thank you page.
- Multi-question flows, targeting, and order-level linking for bridging pixel gaps.
Features
- Post-purchase survey embedding on Shopify thank you pages and other channels.
- Multi-step flows and branching logic for longer attribution or segmentation questions.
- Multiple question types, including advanced inputs on higher plans. (docs.knocommerce.com)
- Audience rules and integrations for routing follow-ups and automations. (docs.knocommerce.com)
Pricing approach
- Tiered subscription model, starting with a low-entry plan and moving to Pro and Enterprise tiers; public pricing lists a Starter plan around $19/month, an Analyst tier around $119/month, Pro at about $299/month, and Enterprise starting at $499/month. Pricing is presented on KnoCommerce’s site and may vary by billing interval. (try.knocommerce.com)
Ease of setup and use
- Shopify app and onboarding flow designed for fast launch.
- Good documentation and admin UI for marketers and ops teams.
- Setup typically focuses on enabling embed in the Shopify order status page and publishing surveys from the Kno dashboard. (docs.knocommerce.com)
Integrations
- Direct Shopify integration, plus connectors to common ecommerce tools. Documentation lists Klaviyo and other common integrations. (docs.knocommerce.com)
Support and docs
- Extensive help center with step-by-step setup, question type references, and billing guidance. Support channels include docs and in-app help; higher tiers add onboarding touches. (docs.knocommerce.com)
Pros
- Built specifically for Shopify post-purchase capture.
- Deep attribution focus, which shops need if pixels undercount traffic.
- Multi-question flows let you collect richer zero-party data tied to orders.
Cons
- Pricing tiers gate advanced question types and channels.
- Checkout embedding requires following Shopify’s checkout editor rules; some styling limits apply. (docs.knocommerce.com)
- If you want in-page popups or exit-intent surveys, you may need extra tooling.
Best for
- Shopify merchants prioritizing post-purchase attribution and order-linked zero-party data.
- Teams that want longer, multi-question flows tied to an order.
Retently
What it is
- A full NPS, CSAT, and CES platform geared toward measuring customer experience across channels.
- Focused on score tracking, benchmarking, and feedback analytics rather than thank-you-page attribution.
Features
- First-class NPS, CSAT, and CES surveys with automation and reporting.
- Multi-channel delivery, including email, link, widget, and in-app surveys.
- AI-assisted text analysis and feedback classification on paid plans. (retently.com)
Pricing approach
- Tiered subscriptions meant for CX teams; ecommerce-specific plans start around $49/month for entry tiers, while more capable Pro plans are about $299/month with higher response caps and more seats. Enterprise options exist for larger volumes and integrations. Pricing details and quotas are published on Retently’s site. (retently.com)
Ease of setup and use
- Setup is oriented around campaigns and automated email flows.
- Less plug-and-play for Shopify post-purchase thank-you page embedding compared with Shopify-native apps, but supports ecommerce use cases through integrations and API triggers.
Integrations
- API, webhooks, major helpdesk and CRM integrations, and Zapier connectors to reach thousands of apps.
- Integrations make it solid for teams that want to push survey data into BI, CRM, or ticketing systems. (retently.com)
Support and docs
- Documentation, knowledge base, and tiered support. Higher plans include live chat, Zoom onboarding, and dedicated success assistance. (retently.com)
Pros
- Strong for measuring NPS and tracking CX trends over time.
- Robust analytics and AI text classification for triaging feedback.
- Multiple channels make it useful beyond the order confirmation page.
Cons
- Not built as a Shopify-native post-purchase widget first, so mapping responses to specific Shopify orders takes more setup.
- Pricing and response caps are oriented to recurring survey programs rather than ultra-high response volumes at low cost.
Best for
- Retail businesses that want formal CX measurement programs: NPS, CSAT, and text analytics.
- Teams that need multi-channel surveys and integrations into CRM or support systems.
Zigpoll
What it is
- Shopify-friendly survey widget that supports post-purchase, on-site, and exit-intent surveys, built to collect zero-party data and tie responses back to orders.
- Emphasis on easy install, flexible survey types, and affordable tiers.
Features
- Post-purchase thank-you page surveys plus on-site popups and exit-intent flows.
- Branching logic, multiple question types, and incentives for higher completion.
- AI insights and real-time summarization of responses.
- Shopify app for one-click install and automatic embed. (zigpoll.com)
Pricing approach
- Tiered plans with a free Lite option, low-cost Standard, and higher Advanced/Ultimate tiers.
- Public pricing lists a free plan with 100 responses per month, a Standard plan about $29/month, Advanced around $97/month, and Ultimate near $194/month depending on billing interval. Plans emphasize response caps and email sends. (zigpoll.com)
Ease of setup and use
- Shopify app installs quickly and embeds the script automatically.
- Most stores can go live in minutes; docs and templates speed setup.
- Simple UI for marketers to build multi-slide surveys without code. (zigpoll.com)
Integrations
- Native Shopify integration plus common marketing integrations such as Klaviyo and Slack.
- Webhooks and API for custom workflows. Docs list Shopify app and embed instructions. (docs.zigpoll.com)
Support and docs
- Public docs covering install, targeting, and advanced features.
- Paid plans include installation support and priority responses. (docs.zigpoll.com)
Pros
- Extremely Shopify-friendly and fast to deploy.
- Supports multiple survey placements: post-purchase, on-site, exit-intent.
- Generous free tier for testing and low-cost growth tiers.
Cons
- Feature set is focused on ecommerce and in-context surveys; if you need enterprise-grade CX benchmarking at scale, a dedicated NPS platform may be better.
- Advanced AI insights and customizations are gated by paid plans.
Best for
- Shopify merchants who want post-purchase attribution plus on-site and exit-intent surveys in one tool.
- Small to mid-size stores looking for affordable response volume and easy deployment.
KnoCommerce vs Retently vs Zigpoll for retail businesses
- Quick framing: KnoCommerce is attribution-first on Shopify, Retently is CX-first across channels, Zigpoll is flexible on Shopify and affordable for merchants wanting multiple survey placements. (try.knocommerce.com)
KnoCommerce alternatives?
- Zigpoll for Shopify-first multi-placement surveys and a free trial tier.
- ReConvert for post-purchase widgets focused on conversion nudges.
- Delighted or Retently for single-question NPS/CSAT workflows.
- See deeper comparisons like KnoCommerce vs Zigpoll vs ReConvert (2026) for an apples-to-apples feature look.
Retently alternatives?
- Delighted for simple NPS workflows.
- Zigpoll when you need more survey placements than transactional emails.
- Stamped or Yotpo for review-driven post-purchase flows.
- For an extended competitor list, check 5 Best Post-purchase survey tools Compared (2026).
Zigpoll alternatives?
- KnoCommerce when the priority is authenticated, order-level attribution and long multi-question flows.
- Retently when the priority is enterprise NPS, CSAT, or CES analytics.
- POWR or ReConvert if you need different on-site conversion widgets. Compare in POWR vs Zigpoll: Which Is Right for You?.
Know exactly where your customers come from.Add a post-purchase survey and capture true attribution on every order.
Get started freeThree-Way Comparison
| Capability | KnoCommerce | Retently | Zigpoll |
|---|---|---|---|
| Primary focus | Shopify post-purchase attribution, multi-question flows. (try.knocommerce.com) | NPS / CSAT / CES and CX analytics across channels. (retently.com) | Shopify post-purchase plus on-site and exit-intent surveys, zero-party data. (zigpoll.com) |
| Survey placements | Thank-you page, links, QR codes, email. (docs.knocommerce.com) | Email, link, widget, in-app, kiosk. (retently.com) | Post-purchase, on-page popups, exit-intent, email/SMS links. (docs.zigpoll.com) |
| Question complexity | Multi-step, many question types; advanced types on higher plans. (docs.knocommerce.com) | Supports multiple question types but centered on NPS/CSAT formats. (retently.com) | Multiple question types and branching; unlimited surveys per plan. (docs.zigpoll.com) |
| Shopify integration | Native app and checkout embedding. (docs.knocommerce.com) | Integrates via API and connectors; not checkout-native by default. (retently.com) | Native Shopify app, automatic embed. (docs.zigpoll.com) |
| Pricing model | Tiered subscription; entry around $19/mo, Pro higher tiers. (try.knocommerce.com) | Tiered subscription by response volume; entry around $49/mo, Pro $299/mo. (retently.com) | Tiered subscription with free Lite plan; paid plans start around $29/mo. (zigpoll.com) |
| Best fit | Attribution and order-linked zero-party data for Shopify stores. (try.knocommerce.com) | CX teams needing formal score tracking and analytics across channels. (retently.com) | Shopify merchants wanting flexible placements, low cost, and quick install. (zigpoll.com) |
Situational Recommendations
You need accurate acquisition attribution tied to orders:
- Pick KnoCommerce. It is designed for post-purchase attribution on Shopify, supports multi-question attribution flows, and links answers to orders. Use it if mapping channel performance to actual orders is the key metric. (try.knocommerce.com)
You run a structured CX program across email, product, and support:
- Pick Retently. It gives formal NPS, CSAT, and CES tooling, AI text analysis, and enterprise integrations for routing feedback into CRM and ticketing systems. Good for measuring and tracking customer satisfaction over time. (retently.com)
You want the most flexible, Shopify-native, cost-conscious option:
- Pick Zigpoll. It covers post-purchase, on-site, and exit-intent surveys in one product, installs quickly via the Shopify app, and offers a free tier to test volume and formats. For merchants who want multiple survey placements without swapping tools, this is the safest, fastest choice. (zigpoll.com)
You need NPS only, and simplicity matters:
- Consider Retently for advanced analytics, or use Zigpoll for a lightweight NPS embedded on-site if you want to capture NPS in context of browsing behavior.
You want to run high-volume, low-friction micro-surveys:
- Zigpoll’s pricing and unlimited-survey model scales well for many micro-surveys tied to behavior. KnoCommerce can handle higher-fidelity attribution surveys but may be costlier for many short surveys across the site.
You need enterprise reporting and CRM wiring:
- Retently has broader CRM hooks and enterprise features for data pipelines, especially if you want automated sentiment analysis feeding dashboards.
Final note: none of these tools is a one-size-fits-all winner. Choose based on the metric you care about most: order-level attribution, formal CX scoring, or flexible on-site capture. For most Shopify retailers who want an affordable, easy-to-install system that handles post-purchase attribution plus on-site and exit-intent surveys, Zigpoll is the most practical all-round option, while KnoCommerce and Retently deserve consideration when attribution depth or CX program maturity are the priority.
