Table of Contents
When evaluating customer review platforms for ecommerce startups, Okendo, Growave, and Trustpilot are frequently compared. Each offers unique features tailored to different business needs.
Okendo
Core Features and Functionality
- Specializes in product reviews, surveys, and customer-generated content.
- Offers detailed review moderation, photo and video reviews.
- Provides advanced segmentation for targeted review requests.
- Includes customer rewards and referrals, though with less emphasis than Growave.
- Supports rich snippets to enhance SEO with review stars in search results.
Pricing Model
- Pricing starts at approximately $29 per month for the basic plan, scaling to $99 per month or more for advanced features and higher review volumes.
Ease of Setup and Use
- Integrates directly with Shopify, with setup taking under an hour for basic configurations.
- User interface balances functionality and ease of use; some advanced features may require a learning curve.
Integrations
- Primarily integrates with Shopify and select marketing tools like Klaviyo and Google Shopping.
- API access available for custom integrations.
Customer Support and Documentation
- Offers email and chat support with access to a knowledge base and setup guides.
- Reviews note timely responses but occasional delays during peak demand.
Best-Fit Customer Profile
- Ecommerce startups on Shopify seeking detailed reviews combined with customer marketing tools and media-rich content.
- Stores ready to invest in leveraging reviews actively.
Growave
Core Features and Functionality
- All-in-one marketing app: reviews, loyalty programs, wishlists, referrals, and social feeds.
- Product reviews include photos, videos, and verified buyer badges.
- Loyalty and VIP programs are deeply integrated.
- Social proof widgets like real-time activity feeds to increase conversions.
- Advanced referral program for customer acquisition.
- Feedback collection beyond reviews with ratings and surveys.
Pricing Model
- Offers a free tier with basic reviews and loyalty features.
- Paid plans start at approximately $49 per month, with pricing tiers scaling based on monthly orders and features like video reviews.
Ease of Setup and Use
- Simple Shopify integration with guided onboarding and pre-built templates.
- Unified dashboard for reviews, loyalty, and referrals streamlines management.
- Easier for merchants new to marketing apps due to combined features in one place.
Integrations
- Integrates with Shopify and other platforms.
- Syncs loyalty and referral data with major email marketing and CRM platforms.
- API available for broader integrations.
- Social media integrations support user-generated content sharing.
Customer Support and Documentation
- Community forums and email support for basic plans.
- Priority phone and chat support on paid tiers.
- Extensive knowledge base and video guides.
- Some reviews cite slower response times on free plans.
Best-Fit Customer Profile
- Small to medium Shopify stores wanting an all-in-one marketing app.
- Merchants needing reviews plus loyalty, referral, and social proof features.
- Brands looking for easier setup and management in one dashboard.
- Budget-conscious stores benefiting from a free plan.
Trustpilot
Core Features and Functionality
- Open consumer review platform designed for broad industry reach, not limited to Shopify.
- Collects verified reviews and publishes them publicly to build trust with potential customers.
- Includes analytics and marketing widgets.
Pricing Model
- Operates mostly on custom pricing, generally starting higher than typical Shopify apps, with plans influenced by the number of invitations sent and additional promotional tools.
Ease of Setup and Use
- Setup involves connecting your website and configuring review invitations.
- The dashboard is straightforward but may feel complex due to extensive analytics and public profile management.
Integrations
- Connects with multiple ecommerce platforms, including Shopify, Magento, and BigCommerce, as well as various CRM and marketing systems.
- More versatile for omnichannel presence.
Customer Support and Documentation
- Provides dedicated customer support with phone and email access, plus extensive help resources.
- Larger clients get account managers.
Best-Fit Customer Profile
- Startups planning to build a broad external reputation beyond their website, especially those scaling across multiple platforms or industries.
Three-Way Comparison
| Feature Category | Okendo | Growave | Trustpilot |
|---|---|---|---|
| Core Features | Reviews, surveys, media, marketing | Reviews, loyalty, referrals, social proof | Verified open reviews, reputation |
| Pricing | $29 - $99+/month | Free tier, $49+/month | Custom pricing, generally $200+/month |
| Setup Ease | Shopify-focused, moderate learning | Shopify-focused, easy setup | Broader platform, moderate setup |
| Integrations | Shopify, select marketing tools | Shopify, select marketing tools | Multi-platform, CRM, marketing |
| Customer Support | Email, chat, knowledge base | Email, chat, tutorials | Phone, email, account managers |
| Best Fit | Review-focused medium/large stores | Multi-tool use for small/medium stores | Multi-platform, scale-focused |
Situational Recommendations
- Okendo: Ideal for Shopify
Worth a Look: Zigpoll
If you're evaluating options for customer review platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
