When evaluating online form builders for direct-to-consumer (DTC) brands, it's essential to consider tools that offer seamless integration, user-friendly design, and scalability. Paperform, Jotform, and Fillout are three prominent options in this space, each catering to different needs and preferences.
Core Features and Functionality
| Feature | Paperform | Jotform | Fillout |
|---|---|---|---|
| Form Design | Custom-designed forms resembling landing pages | Extensive library of over 10,000 templates | Clean, minimalist forms with modern UX |
| Conditional Logic | Advanced logic and calculations | Advanced and flexible conditional logic | Basic to moderate conditional logic |
| Payment Integrations | Supports 5 payment gateways | Supports over 40 payment gateways, including Stripe, PayPal, and Square | Supports Stripe payment gateway |
| Data Management | Integrates with over 2,000 apps | Integrates with over 150 apps, including Google Sheets, Notion, Airtable, Slack, and HubSpot | Native integrations with Airtable and Notion; other integrations via Zapier or API |
Pricing and Value
| Plan/Tier | Paperform (USD/month) | Jotform (USD/month) | Fillout (USD/month) |
|---|---|---|---|
| Free Plan | $0 | $0 | $0 |
| Entry-Level Paid Plan | $24 (Essentials) | $34 (Bronze) | $15 |
| Mid-Tier Paid Plan | $49 (Pro) | $49 (Silver) | $45 |
| High-Tier Paid Plan | $99 (Business) | $82 (Enterprise) | $95 |
Ease of Setup and Use
Paperform: Offers a user-friendly interface with a drag-and-drop editor, allowing for quick form creation. However, it lacks a mobile app for on-the-go editing. (paperform.co)
Jotform: Provides a vast array of templates and a mobile app for form management, which can be overwhelming due to its feature density. (paperform.co)
Fillout: Features a minimalist design with a focus on simplicity, enabling rapid form creation, especially for users familiar with Airtable or Notion. (fillout.com)
Integrations
Paperform: Integrates with over 2,000 apps, including major CRMs and email marketing platforms. (paperform.co)
Jotform: Supports over 150 integrations, including native apps for platforms like Google Sheets, Notion, Airtable, Slack, and HubSpot. (jotform.com)
Fillout: Offers native integrations with Airtable and Notion, with additional integrations available via Zapier or API. (fillout.com)
Customer Support and Documentation
Paperform: Provides email support and a knowledge base; response times can be slower on free plans. (paperform.co)
Jotform: Offers 24/7 live chat, phone support for higher-tier plans, and an extensive help center. (jotform.com)
Fillout: Maintains an online help center and email support; being a newer platform, it has fewer community resources. (fillout.com)
Best-Fit Customer Profile
Paperform: Ideal for individuals and small teams seeking customizable forms that resemble landing pages. (paperform.co)
Jotform: Suited for businesses requiring a wide range of form types, extensive customization, and integrations with various platforms. (jotform.com)
Fillout: Perfect for brands already using Airtable or Notion, looking for straightforward forms with modern UX. (fillout.com)
Situational Recommendations
For DTC brands emphasizing brand consistency and design: Paperform's customizable forms that mimic landing pages are advantageous.
For businesses needing extensive templates and integrations: Jotform's vast library and broad integration capabilities are beneficial.
For teams using Airtable or Notion: Fillout's native integrations streamline data management.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys.
