When evaluating attribution survey tools for ecommerce, it's essential to consider platforms that effectively capture customer feedback and provide actionable insights. Two such platforms are QuestionPro and Asklayer, each offering unique features tailored to different business needs.
QuestionPro vs Asklayer for ecommerce
QuestionPro is a comprehensive survey and Voice of Customer (VoC) platform designed for mid-market businesses. It offers journey tracking and AI assistants to enhance customer experience analysis. Asklayer, on the other hand, is a Shopify-focused micro-survey and on-site feedback app that collects insights at multiple touchpoints within the ecommerce journey.
Core Features and Functionality
| Feature | QuestionPro | Asklayer |
|---|---|---|
| Survey Creation | Offers a wide range of question types and advanced logic for survey design. (questionpro.com) | Provides customizable micro-surveys tailored for Shopify stores. (questionpro.com) |
| Data Analysis | Equipped with AI-powered analytics and reporting tools for in-depth insights. (questionpro.com) | Focuses on real-time feedback collection with straightforward reporting. (questionpro.com) |
| Integration Capabilities | Integrates with various platforms, including CRM and marketing tools. (questionpro.com) | Seamlessly integrates with Shopify, enhancing the ecommerce experience. (questionpro.com) |
Pricing and Value
| Plan | QuestionPro | Asklayer |
|---|---|---|
| Essentials | Free for up to 200 responses per survey. (questionpro.com) | Pricing details not specified; typically offers tiered plans based on features. (questionpro.com) |
| Advanced | $99 per user per month, billed annually. (questionpro.com) | Pricing varies; contact for details. (questionpro.com) |
| Team Edition | $83 per user per month, billed annually. (questionpro.com) | Pricing varies; contact for details. (questionpro.com) |
Ease of Setup and Use
| Aspect | QuestionPro | Asklayer |
|---|---|---|
| Setup Process | User-friendly interface with guided survey creation; may require time to explore advanced features. (questionpro.com) | Quick installation via Shopify app store; intuitive design for easy survey deployment. (questionpro.com) |
| User Experience | Comprehensive dashboard with a learning curve for new users. (questionpro.com) | Streamlined interface focused on immediate feedback collection. (questionpro.com) |
Integrations
| Platform | QuestionPro | Asklayer |
|---|---|---|
| Shopify | Integrates with Shopify through third-party connectors; setup may require technical assistance. (questionpro.com) | Native integration with Shopify, ensuring seamless data flow and user experience. (questionpro.com) |
| Other Platforms | Supports integrations with various CRM and marketing platforms. (questionpro.com) | Primarily designed for Shopify; limited integrations with other platforms. (questionpro.com) |
Customer Support and Documentation
| Support Aspect | QuestionPro | Asklayer |
|---|---|---|
| Support Channels | 24/7 chat and email support; extensive knowledge base and tutorials. (questionpro.com) | Email support with a focus on Shopify-related inquiries; comprehensive help center. (questionpro.com) |
| Documentation | Detailed guides and webinars available. (questionpro.com) | Clear documentation tailored for Shopify users. (questionpro.com) |
Best-Fit Customer Profile
| Criteria | QuestionPro | Asklayer |
|---|---|---|
| Business Size | Mid-market businesses seeking comprehensive survey solutions with advanced analytics. (questionpro.com) | Shopify store owners looking for simple, effective ways to gather customer feedback. (questionpro.com) |
| Feature Requirements | Need for diverse question types, advanced logic, and AI-driven insights. (questionpro.com) | Desire for quick deployment of micro-surveys and real-time feedback collection. (questionpro.com) |
Which to Choose
When deciding between QuestionPro and Asklayer for ecommerce attribution surveys, consider the following:
QuestionPro is suitable for mid-market businesses that require a comprehensive survey platform with advanced analytics and a wide range of question types. Its higher pricing tiers reflect the extensive features and integrations offered.
Asklayer is ideal for Shopify store owners seeking a straightforward solution to collect customer feedback through micro-surveys at various touchpoints. Its native integration with Shopify ensures ease of use and immediate deployment.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional avenues for customer feedback collection.
