When evaluating attribution survey tools for ecommerce startups, it's essential to consider platforms that seamlessly integrate with your existing systems, offer robust feedback collection capabilities, and provide actionable insights. Retently, Asklayer, and QuestionPro are three such platforms tailored to these needs.
Retently
Retently is a customer experience management platform designed to help businesses measure, analyze, and enhance customer satisfaction.
Core Features and Functionality
- Survey Types: Supports Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys.
- Survey Channels: Offers email, in-app, and link-based surveys.
- Advanced Targeting: Provides audience and feedback segmentation.
- Integrations: Integrates with platforms like Shopify, Gorgias, Klaviyo, Zendesk, and Salesforce. (retently.com)
Pricing Model
Retently offers tiered pricing based on response volume and features. Specific pricing details are available on their website. (retently.com)
Ease of Setup and Use
Retently is designed for easy integration with ecommerce platforms, allowing businesses to set up surveys without extensive technical knowledge.
Customer Support and Documentation
Retently provides email and live chat support, along with a comprehensive knowledge base to assist users.
Best-Fit Customer Profile
Retently is ideal for direct-to-consumer brands seeking a comprehensive customer experience management solution with advanced analytics and multi-channel survey capabilities.
Asklayer
Asklayer is a Shopify-centric micro-survey and on-site feedback application designed to capture customer insights at various touchpoints within the shopping experience.
Core Features and Functionality
- Survey Channels: Supports post-purchase, link, email, and popup surveys.
- Question Types: Offers single choice, multiple choice, star rating, and NPS-specific questions.
- Advanced Targeting: Provides page and user targeting.
- Integrations: Integrates with Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp. (zigpoll.com)
Pricing Model
Asklayer offers a free tier, with paid plans starting at $29 per month, scaling by survey volume and feature access. (zigpoll.com)
Ease of Setup and Use
Asklayer is designed for easy setup with a point-and-click interface, requiring no programming skills. (asklayer.io)
Customer Support and Documentation
Asklayer provides live chat support during business hours and an extensive knowledge base. (asklayer.io)
Best-Fit Customer Profile
Asklayer is best suited for small to medium-sized direct-to-consumer brands using Shopify who want easy-to-deploy micro-surveys embedded in their store to gather focused feedback without heavy setup.
QuestionPro
QuestionPro is a survey software platform offering a complete solution for creating, administering, analyzing, and publishing surveys.
Core Features and Functionality
- Survey Types: Supports full surveys, Voice of Customer (VoC) initiatives, and journey-based feedback.
- AI Assistance: Provides AI-driven survey design and analysis.
- Customer Journey Mapping: Offers advanced automated journey mapping.
- Multilingual Surveys: Supports extensive multilingual capabilities.
- Integrations: Integrates with Salesforce, HubSpot, Zendesk, and offers API access for custom setups. (zigpoll.com)
Pricing Model
QuestionPro's pricing starts at approximately $1,000 per year, with add-ons for journey tracking and AI features increasing the price significantly. (zigpoll.com)
Ease of Setup and Use
QuestionPro requires a more involved setup, including designing custom surveys and configuring journey tracking, which may demand more time and knowledge. (zigpoll.com)
Customer Support and Documentation
QuestionPro offers 24/7 support on higher-tier plans, including phone support, training sessions, and a comprehensive resource library. (zigpoll.com)
Best-Fit Customer Profile
QuestionPro is suited for mid-market to enterprise companies seeking a full Voice of Customer platform with journey analytics and AI tools.
Three-Way Comparison
The following table summarizes the key features of Retently, Asklayer, and QuestionPro:
| Feature | Retently | Asklayer | QuestionPro |
|---|---|---|---|
| Survey Types | NPS, CSAT, CES | Post-purchase, link, email, popup surveys | Full surveys, VoC, journey feedback |
| Survey Channels | Email, in-app, link | Post-purchase, link, email, popup | Full surveys, multi-channel feedback |
| AI Assistance | No | No | Yes |
| Customer Journey Mapping | Limited (touchpoint triggers) | Limited (touchpoint triggers) | Advanced (auto-triggered surveys) |
| Multilingual Support | Limited | Limited | Extensive |
| Integrations | Shopify, Gorgias, Klaviyo, Zendesk, Salesforce | Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp | Salesforce, HubSpot, Zendesk, APIs |
| Pricing | Tiered by response volume and features | Free tier, paid from $29/month | Starts around $1,000/year |
| Ease of Use | Easy integration with ecommerce platforms | Easy setup with point-and-click interface | Steeper learning curve, feature |
