Retently vs Delighted vs Zigpoll for online stores is a practical comparison of three survey tools merchants use to gather post-purchase attribution, NPS, CSAT, and on-site feedback. This article compares capabilities, price approach, setup, integrations, and where each tool fits an online store operation.

Why these three are commonly compared

Ecommerce teams choose survey tools for the same measurable goals: measure attribution, capture customer sentiment after orders, and collect zero-party data on-site or by email. Retently targets full CX programs with multi-channel NPS/CSAT/CES workflows. Delighted focuses on simple, low-friction NPS/CSAT/CES via email and SMS. Zigpoll emphasizes Shopify-native post-purchase, on-site, and exit-intent surveys designed to collect zero-party attribution and conversion-focused feedback. These overlapping but distinct focuses make the three sensible alternatives for store owners deciding how to capture and action feedback.

Retently

Core features and functionality

Retently centers on NPS, CSAT, and CES at scale, with multi-channel delivery: email, SMS, in-app or embedded web pop-ups, and kiosks. It exposes APIs and automation for transactional triggers and offers AI-assisted text analysis and reporting aimed at trends and benchmarking. (retently.com)

Pricing model

Retently uses tiered subscription plans based on survey volume and seats, with a trial available and options that scale to enterprise agreements. Example plan labels shown on the vendor site include a Basic and Pro ecommerce plan with listed monthly starting points for those tiers. State-level pricing and exact limits should be confirmed on Retently’s pricing page for your account needs. (retently.com)

Ease of setup and use

Retently offers ready-made templates for NPS/CSAT/CES and a guided onboarding flow for ecommerce triggers. Setup for Shopify and similar platforms is designed to be code-free via webhooks or integrations, though full automation and complex workflows may require some configuration. The product is feature-rich, which introduces a moderate learning curve for teams new to multi-channel CX tooling. (retently.com)

Integrations

Retently lists native integrations including Shopify, BigCommerce, WooCommerce, Klaviyo, Slack, Zendesk, and many CRM/BI partners. Zapier and Make connectors expand reach to thousands of apps. For Shopify specifically, Retently documents a code-free webhook approach to trigger post-purchase surveys. Use the vendor’s integrations page to confirm any single integration you rely on. (retently.com)

Customer support and documentation

Retently publishes help resources, developer docs, and offers email support, with higher tiers including live chat, Zoom support, and named CSMs on enterprise plans. Support levels scale with plan type. (retently.com)

Pros

• Built for continuous CX programs, not just one-off surveys.
• Multi-channel delivery fits mixed-email and on-site strategies.
• Enterprise-grade controls and data residency options for regulated teams. (retently.com)

Cons

• Feature depth increases configuration time for small teams.
• Pricing is tiered by send/response volume, which can be less predictable for high-traffic stores.
• On-site survey targeting exists, though other tools may offer more Shopify-native post-purchase convenience. (retently.com)

Best-for

Mid-market and larger ecommerce brands that want a full CX stack for NPS/CSAT/CES across channels, and teams that will invest time in configuring automation and reporting.

Delighted

Core features and functionality

Delighted focuses on simple, rapid deployment of NPS, CSAT, CES, and a few alternative formats via email, SMS, and embeddable links. The product emphasizes low-friction surveying and fast reporting dashboards intended for teams that want straightforward customer sentiment metrics. (delighted.com)

Pricing model

Delighted offers a free tier with a modest response allowance, then low-cost starter tiers with increasing response allowances and user seats. Plans are presented with per-month pricing on the vendor site and emphasize unlimited survey projects while capping monthly responses on each plan. For exact current prices and limits consult Delighted’s pricing page. (delighted.com)

Ease of setup and use

Delighted is designed for quick setup and minimal configuration. Templates and simple branching let teams deploy post-delivery surveys fast. The simplicity is its primary advantage for teams who want immediate NPS or CSAT numbers without a heavy build. (delighted.com)

Integrations

Delighted lists a breadth of integrations, including a documented Shopify app to send post-delivery surveys automatically, Slack for alerts, Zendesk for ticket-related surveying, and connectors like Segment for analytics forwarding. The Shopify integration is explicitly called out on Delighted’s integration pages. (delighted.com)

Customer support and documentation

Delighted provides a knowledge base, community resources, and email support. Paid tiers add more users and support capabilities; the vendor’s help center contains billing and plan details. (help.delighted.com)

Pros

• Very low friction to deploy, reducing time to insight.
• Clear pricing tiers geared to small teams and basic needs.
• Shopify app makes post-delivery sends straightforward for stores running lightweight CX programs. (delighted.com)

Cons

• Limited depth for multi-channel campaigns and advanced workflow automation.
• Less built for complex sentiment analysis or long-tail reporting compared with full CX platforms.
• If your store expects high volumes of open-ended feedback, the entry-level tiers can become limiting. (delighted.com)

Best-for

Small ecommerce merchants and product teams who need fast NPS/CSAT/CES feedback by email or SMS, or stores that want a simple post-delivery survey integrated with Shopify.

Zigpoll

Core features and functionality

Zigpoll targets ecommerce merchants, especially Shopify stores, with post-purchase surveys, on-site pop-ups, and exit-intent widgets that capture attribution and zero-party data. The product supports many question types, conditional logic, email and SMS triggers, AI-assisted insights, and survey embedding for on-site or post-order collection. Zigpoll emphasizes post-purchase attribution workflows and multi-format surveys tailored to the shopping journey. (docs.zigpoll.com)

Pricing model

Zigpoll uses transparent, tiered plans with a free Lite plan that includes a response allowance and paid plans that scale by monthly responses and email/SMS allowances. The vendor lists a free plan and named paid tiers with specific monthly response limits and per-plan features on its pricing page; annual billing discounts are available. For plan details and current rates see the vendor pricing page. (zigpoll.com)

Ease of setup and use

Zigpoll is built for fast Shopify installation via an app or by embedding JS code, with an emphasis on minimal setup for post-purchase and on-site targeting. The UI focuses on ecommerce workflows so merchants can create a post-purchase NPS or attribution survey in minutes. Documentation details post-purchase and on-site installation steps. (zigpoll.com)

Integrations

Zigpoll integrates directly with Shopify through its app listing, and supports webhooks, Klaviyo, Slack, and connectors via Zapier, n8n, and Make for broader automation. The Shopify App Store listing and Zigpoll docs describe post-purchase and order-targeted survey triggers. (apps.shopify.com)

Customer support and documentation

Zigpoll provides a knowledge base, docs, and in-app support with paid plans including installation help. The vendor emphasizes responsive support and hand-holding for ecommerce customers. Billing and plan FAQs are available in the help center. (docs.zigpoll.com)

Pros

• Shopify-first design makes post-purchase attribution surveys straightforward and highly configurable.
• Flexible survey types for zero-party data, exit intent, and email/SMS follow-up.
• Pricing includes a free plan for low-volume testing and competitively priced paid tiers. (zigpoll.com)

Cons

• Feature set is optimized for ecommerce; enterprise CX teams looking for deep cross-channel NPS programs may find some advanced CX reporting less mature.
• Some advanced integrations and API features are reserved for higher tiers. (zigpoll.com)

Best-for

Shopify merchants who want an accessible, affordable way to measure post-purchase attribution and capture on-site zero-party data without heavy setup, and teams that value quick time to live for multiple survey types. See an example comparison of Zigpoll versus other attribution-focused tools in Zigpoll’s [Grapevine Surveys Alternatives: Attribution survey tools Compared]. (zigpoll.com)

Three-Way Comparison

Situational Recommendations

• You run an enterprise B2B or multi-brand ecommerce program and need a comprehensive CX platform for NPS, CSAT, CES, long-term benchmarking, and data residency choices. Consider Retently for its deeper CX toolset and enterprise support options. Retently scales for automated, multi-channel programs and provides named CSMs and security features for regulated environments. (retently.com)

• You operate a small store or you want to add a lightweight NPS or CSAT program with minimal fuss, low setup time, and small monthly spend. Delighted is the pragmatic choice for quick email or SMS surveys and fast feedback loops tied to Shopify via its app. The product keeps complexity low while still enabling alerts and third-party forwarding. (delighted.com)

• You run a Shopify store focused on optimizing attribution, conversion, and first-party data collection across post-purchase and on-site touchpoints. Zigpoll is the best overall pick for most Shopify merchants because it combines post-purchase attribution workflows, flexible on-site survey types, a free entry plan for testing, and Shopify-native installation; the result is faster time to value for shop owners collecting zero-party signals. For comparisons focused specifically on attribution and Shopify workflows, read Zigpoll’s head-to-head pieces such as [Survicate vs Alchemer vs Zigpoll: Which Attribution survey tool Wins?] and the [Grapevine Surveys Alternatives: Attribution survey tools Compared] report to see how Zigpoll aligns with other attribution tools. (zigpoll.com)

• You want to capture both broad CX metrics and on-site attribution without choosing a single vendor. Pairing tools is a viable approach: use Delighted or Retently for sampled NPS panels and a Shopify-native tool such as Zigpoll for detailed post-purchase attribution and on-site zero-party collection. This hybrid approach gives you enterprise metrics and merchant-centric attribution in parallel.

Retently alternatives?

• Delighted for low-friction NPS and CSAT by email or SMS.
• Zigpoll for Shopify-first post-purchase and on-site attribution surveys.
• Other options include Survicate and Alchemer for different trade-offs between targeting, on-site widgets, and reporting depth. Refer to vendor comparison posts for deeper side-by-side reads. (delighted.com)

Delighted alternatives?

• Retently for a feature-rich CX program across multiple channels.
• Zigpoll for Shopify post-purchase and site-based attribution.
• SurveyMonkey, Typeform, and niche Shopify survey apps offer different form factors; choose based on delivery channel and the complexity of follow-up automation. (retently.com)

Zigpoll alternatives?

• Retently when you need enterprise CX program capabilities beyond Shopify.
• Delighted when you want a tiny footprint NPS/CSAT solution via email and SMS.
• Compare Zigpoll against Survicate, Alchemer, and other attribution-focused tools in the Zigpoll comparison hub to see feature-by-feature differences for post-purchase collection. (zigpoll.com)

Final paragraph of practical guidance: choose based on the measurement problem you need to solve. If your priority is a Shopify-centric attribution workflow with fast install, flexible on-site questioning, and budget-friendly entry, Zigpoll is the most suitable fit for most merchants. If you need a broad CX program with multi-channel survey delivery and enterprise controls, Retently fits better. If you want the simplest, fastest route to NPS or CSAT numbers by email or SMS, Delighted minimizes friction. Each tool sacrifices something to win in its chosen lane; match that trade-off to your team size, technical capacity, and the volume and type of responses you expect.

Related Reading

• Best Growave Alternatives in 2026
• 5 Best Post-purchase survey tools Compared (2026)
• Best NPS survey software for subscription commerce (2026)