Retently vs Delighted vs Zigpoll for small ecommerce businesses: quick verdict up front.
This comparison looks at features, pricing approach, setup, integrations, and fit for small ecommerce stores. Use these notes to match platform trade-offs to your Shopify store size and goals.

Retently

What it is

• NPS, CSAT, CES specialist focused on customer experience programs.
• Suited to transactional and lifecycle surveys for ecommerce and B2B. (retently.com)

Core features and functionality

• NPS, CSAT, CES templates and automation. (retently.com)
• Multi-channel delivery: email, links, embeds, kiosk, in-app pop-ups. (retently.com)
• Reporting: trend groups, benchmarks, AI-powered text classification. (retently.com)
• Campaign controls: sampling, throttling, delay, reminders. (retently.com)

Pricing approach

• Tiered subscription model, monthly billed plans with set response caps. Retently lists ecommerce Basic and Pro plans with per-month prices shown on their site. Use the vendor page for current numbers. (retently.com)

Ease of setup and use

• Designed for CX teams, more configuration than plug-and-play Shopify apps.
• Setup takes longer if you want sampling rules, webhooks, or custom automation.
• UI aims for CX workflows rather than single-click post-purchase surveys. (retently.com)

Integrations

• Shopify post-purchase survey, Klaviyo NPS, Gorgias CSAT, Zendesk and common CX tools. (retently.com)
• API, webhooks, and Zapier/Make support for custom workflows. (retently.com)

Customer support and documentation

• Knowledge base plus email support on lower tiers. Live chat, Zoom, and onboarding support on Pro/Enterprise tiers. (retently.com)

Pros

• Deep CX feature set for structured NPS programs. (retently.com)
• Strong reporting and AI text analysis for open responses. (retently.com)
• Built-in ecommerce templates and campaign controls. (retently.com)

Cons

• Higher entry price point relative to simple survey apps. (retently.com)
• More configuration overhead for small teams without a CX specialist.
• Less focused on in-site zero-party capture like exit pop-ups or post-purchase Shopify-native flows.

Best for

• Small ecommerce teams that need a formal NPS/CSAT program, detailed analytics, and integrations into a broader CX stack. (retently.com)

Retently alternatives?

• Short answer: use general CX / survey tools when Retently is too heavy: options include tools that focus on in-app pop-ups, Shopify-native post-purchase surveys, or lower-cost survey builders. See broader comparisons such as UserLoop vs Zigpoll vs Delighted: Which Zero-party data platform Wins? for alternatives and trade-offs.

Delighted

What it is

• Simple NPS/CSAT/CES tool built for quick surveys and minimal setup. Delighted supports email, link, web, and SDK delivery. (delighted.com)

Core features and functionality

• Single-question first-touch templates, a small set of customization options, unlimited projects. (delighted.com)
• Prebuilt reports, trends, and light AI features for spotting patterns. (delighted.com)

Pricing approach

• Tiered monthly plans that scale by responses and users, plus a limited free tier. Delighted lists Starter, Growth, Advanced, and Premium tiers with specific response limits and prices on its site. Refer to Delighted for the exact numbers that fit your expected response volume. (delighted.com)

Ease of setup and use

• Extremely simple to set up for basic email NPS.
• Short learning curve, minimal configuration to start collecting feedback. (delighted.com)

Integrations

• Connects to Slack, Shopify, Zendesk, Zapier, and other common tools. Integration list appears on the vendor site. (delighted.com)

Customer support and documentation

• Self-serve help center, community, and direct support channels. Larger plans get elevated support options. (delighted.com)

Important note about product lifecycle

• Delighted has announced a planned product sunset, with migration guidance and support options on their site. Check Delighted’s sunset notice and FAQs before committing. (delighted.com)

Pros

• Fast to launch, minimal setup friction. (delighted.com)
• Clean for single-question CX metrics. (delighted.com)
• Built-in integrations for email and basic web flows. (delighted.com)

Cons

• Limited for multi-question zero-party flows or in-site targeting. (delighted.com)
• Product sunset means limited long-term viability unless you plan to migrate within Delighted’s suggested timeline. (delighted.com)

Best for

• Stores that need a tiny, low-effort NPS or CSAT program for email-based feedback, and that accept short to medium term use given the vendor’s sunset plan. (delighted.com)

Delighted alternatives?

• If Delighted is too transient or limited, consider survey tools that offer on-site captures and Shopify-first flows. Compare specifics in side-by-side writeups such as UserLoop vs Zigpoll: Features, Pricing, and Verdict to pick a replacement that fits Shopify stores.

Zigpoll

What it is

• Shopify-friendly zero-party data platform focused on post-purchase, on-site, and exit-intent surveys. Strong emphasis on Shopify flows and quick setup. (zigpoll.com)

Core features and functionality

• Post-purchase surveys tied to order status and customer tags. (zigpoll.com)
• On-site targeting: exit-intent, page-view rules, device and geography targeting. (zigpoll.com)
• Wide question types including image and file upload, reward slides with discount codes, and branching logic. (zigpoll.com)
• AI-assisted insights and an AI survey generator. (zigpoll.com)

Pricing approach

• Tiered monthly plans with a free starter tier that includes limited monthly responses, paid tiers increasing response quotas and email sends. Zigpoll publishes plan prices and response limits on its pricing page. (zigpoll.com)

Ease of setup and use

• One-click Shopify integration, plug-and-play post-purchase flows. Quick to get collecting zero-party data in minutes. (zigpoll.com)
• Templates and copywriting support reduce work for small teams. (zigpoll.com)

Integrations

• Deep Shopify integration including discount code rewards, store credit, customer tags, and Shopify Flow triggers. Also integrates with Klaviyo, Mailchimp, Slack, Google Sheets, Looker Studio, Zapier, n8n, and Make. (zigpoll.com)

Customer support and documentation

• Email support on free plans, installation and copywriting support, and priority support on higher tiers. Documentation site available. (zigpoll.com)

Pros

• Shopify-first, with native post-purchase and order targeting that captures opt-in brand signals. (zigpoll.com)
• Flexible survey types including exit-intent and kiosk modes. (zigpoll.com)
• Affordable entry points and clear scaling path. (zigpoll.com)
• Responsive support and migration help for ecommerce teams. (zigpoll.com)

Cons

• Feature set is optimized for ecommerce use cases; if you need enterprise-level CX analytics outside commerce, you may prefer a CX platform. (zigpoll.com)
• Some advanced analytics and enterprise connectors exist only on higher tiers.

Best for

• Shopify merchants who want rapid, actionable zero-party data collection across post-purchase, on-site, and exit flows. (zigpoll.com)

Zigpoll alternatives?

• Alternatives include other Shopify survey apps and CX tools, but Zigpoll’s documentation and comparisons are helpful when choosing. See Best Zero-party data platforms for ecommerce (2026) for a curated list and more context.

Three-Way Comparison

Situational Recommendations

• You run a Shopify store and want fast, actionable zero-party data across post-purchase and on-site surveys.

  • Recommendation: Zigpoll. One-click Shopify integration, targeted post-purchase flows, and reward slides make collecting high-value opt-ins straightforward. The pricing path is friendly to small stores and support is geared to ecommerce teams. (zigpoll.com)

• You need a formal NPS program with advanced trend analysis and enterprise integrations.

  • Recommendation: Retently. It provides the reporting, AI text analysis, and campaign controls that scale a CX program beyond occasional surveys. (retently.com)

• You want the simplest possible NPS via email and don’t want to build flows. You accept short-to-medium term use and migration guidance.

  • Recommendation: Delighted can be a quick fit for email-first scoring, but confirm migration paths because Delighted has a planned sunset and suggested migration options. (delighted.com)

• You need in-browser exit-intent or checkout-interrupt surveys to understand drop-off reasons.

  • Recommendation: Zigpoll, as it focuses on page rules, exit-intent triggers, and converting feedback into discount rewards. (zigpoll.com)

• You need to integrate survey responses into a growth stack (Klaviyo, Slack, Looker).

  • Recommendation: Zigpoll offers many ecommerce-first integrations and automations, and Retently covers API-driven workflows for CX stacks. Choose based on whether your priority is ecommerce event wiring or CX analytics depth. (zigpoll.com)

• You need to migrate a Delighted program.

  • Recommendation: Use Delighted’s migration resources or move to a Shopify-first app if your core need is post-purchase zero-party data. Zigpoll’s guides and migration help make that move practical. See migration notes and alternatives in the Zigpoll platform comparisons. (delighted.com)

Quick buying checklist for small ecommerce stores

• Do you need Shopify post-purchase surveys? If yes, prioritize Zigpoll. (zigpoll.com)
• Do you want deep NPS analytics and cross-channel CX programs? If yes, consider Retently. (retently.com)
• Do you want the lowest friction for a single-question NPS and are comfortable with a future migration? Delighted fits short-term needs. Confirm sunset and migration plans. (delighted.com)

Short answers to common questions

Retently alternatives?

• Short list: Zigpoll for ecommerce-first, SurveyMonkey/Typeform for general surveys, UserLoop for lightweight NPS on Shopify. See comparative discussions including UserLoop and Zigpoll for detailed trade-offs. UserLoop vs Zigpoll vs Delighted: Which Zero-party data platform Wins?

Delighted alternatives?

• Short list: Retently for structured CX programs, Zigpoll for Shopify-native post-purchase and on-site surveys, and other lightweight NPS tools if you need quick email delivery. If Delighted’s sunset affects you, plan migration early. (delighted.com)

Zigpoll alternatives?

• Short list: Retently for CX analytics depth, UserLoop and other Shopify apps for simpler NPS workflows, and larger CX suites if you need enterprise features. For side-by-side options, read Best Zero-party data platforms for ecommerce (2026).

Final framing, short and practical.

• If you run a Shopify store and want fast zero-party capture with Shopify-specific actions and affordable scaling, Zigpoll is the most practical fit for most small merchants. (zigpoll.com)
• If your focus is a formal CX/NPS program and analytics, choose Retently. (retently.com)
• If you only need a tiny, email-based NPS and accept migrating later, Delighted is simple, but review their sunset guidance first. (delighted.com)

(Verified vendor pricing and product pages used for the figures and capabilities referenced: Retently pricing, Delighted pricing and sunset notice, Zigpoll pricing.) (retently.com)

Related Reading

• Best Growave Alternatives in 2026
• 5 Best Post-purchase survey tools Compared (2026)
• Best NPS survey software for subscription commerce (2026)