Retently vs Delighted vs Zigpoll for SaaS companies is a practical comparison for teams deciding how to collect post-purchase feedback and measure customer experience. This article compares each product on core features, pricing approach, integrations, setup, support, and ideal buyer profiles, so SaaS product and growth teams can match needs to tool strengths.
Why these three are commonly compared
All three tools target post-purchase and transactional feedback workflows, but they approach data capture and distribution differently. Retently and Delighted focus on NPS, CSAT, and CES as measurement frameworks across channels, while Zigpoll emphasizes on-site, post-purchase, and zero-party data capture tied closely to Shopify and merchant storefronts. SaaS companies evaluate these tools when they want a lightweight survey program, a platform for recurring NPS measurement, or embedded post-purchase data that feeds product and retention work.
Retently
Core features and functionality
Retently centers on NPS, CSAT, and CES campaigns, multi-channel delivery, automated alerts, basic reporting, and text analysis of open feedback. It positions itself as a customer experience platform for both ecommerce and B2B contexts, with campaign automations and reporting focused on trend analysis and topic classification. (retently.com)
Pricing approach
Retently publishes self-serve pricing tiers with a free trial and layered plans that scale by included surveys, seats, and support level. The vendor lists a base Ecommerce plan starting around $99 per month and a Pro plan around $299 per month, each with defined response allowances and campaign limits; enterprise options are available by quote. Hedge: these numbers are vendor-published starting points and subject to change, see Retently’s pricing page for current details. (retently.com)
Ease of setup and use
Setup is straightforward for standard NPS campaigns via email or links. Retently provides templates and an interface designed for recurring measurement programs, with options to customize branding and FROM domains. API access and developer resources are available for deeper integrations and automation. (retently.com)
Integrations
Retently advertises email delivery, Slack alerts, and API access. The pricing page references ecommerce integrations broadly and calls out email and Slack notifications; enterprise plans add SSO and custom security support. For a precise list of connectors to a specific CRM or commerce platform, consult Retently’s integrations documentation. (retently.com)
Customer support and documentation
Retently offers a knowledge base, email support on lower tiers, and expanded support options on Pro and Enterprise tiers, including live chat and Zoom onboarding on higher plans. Enterprise customers gain access to security documentation and extended contractual terms. (retently.com)
Pros
- Designed around NPS/CSAT/CES workflows with reporting and text analysis.
- Self-serve plans let small programs start without quotes.
- Enterprise features for security and compliance on larger accounts.
Cons
- Pricing scales by response volume and seats; heavier sampling can increase cost.
- Stronger fit for classic NPS programs than for embedded on-site post-purchase capture.
- Integration specifics beyond email and Slack require verification for each stack.
Best for
SaaS companies that need a repeatable NPS/CSAT program, want built-in text analytics, and expect to scale into enterprise support and compliance requirements. (retently.com)
Delighted
Core features and functionality
Delighted is a minimalist CX tool for sending NPS, CSAT, CES, and similar single-question experiences via email, SMS, web links, and embeddable widgets. Its interface emphasizes simplicity, quick setup, results summaries, and integrations into common operational tools. (delighted.com)
Pricing approach
Delighted publishes tiered plans with a free plan that includes a limited allotment of responses. Paid plans are tiered by monthly response allowances and user seats; for example the Starter and Growth tiers increase monthly response capacity, with higher tiers adding more seats and premium integrations. The pricing page lists a free tier plus paid subscription tiers starting at modest monthly rates, with custom pricing available for larger response volumes. Numbers and limits are vendor-published and should be checked on Delighted’s pricing page for current specifics. (delighted.com)
Ease of setup and use
Delighted is intentionally simple: create a survey, customize messaging, and begin sending. Teams can onboard fast without deep product or engineering time. The UI focuses on one-question survey flows and quick visual summaries for executive consumption. (delighted.com)
Integrations
Delighted lists many prebuilt integrations, including Slack, Shopify, Zendesk, Zapier, and spreadsheet/webhook connectors. Premium plans include enterprise connectors such as Salesforce and Segment. Use the vendor’s integrations directory for a full list and to verify any single integration before committing. (delighted.com)
Customer support and documentation
Delighted maintains a help center and community resources, with priority support options on higher plans. Documentation focuses on quick setup, API usage, and webhook delivery for automation. (help.delighted.com)
Pros
- Very fast to deploy for transactional NPS/CSAT/CES.
- Clear pricing tiers for modest response volumes.
- Wide set of simple connectors for operational routing.
Cons
- One-question centric design limits deeper, multi-question post-purchase workflows.
- Response caps on plans can make high-volume sampling costly.
- Less emphasis on in-context, on-site survey capture compared with on-cart or post-purchase widgets.
Best for
SaaS teams that need quick, repeatable transactional surveys with minimal configuration and broad integrations to Slack, support tools, and analytics platforms. (delighted.com)
Zigpoll
Core features and functionality
Zigpoll focuses on Shopify post-purchase, on-site, and exit-intent surveys, enabling zero-party data capture directly in the checkout flow or on order status pages. It supports flexible question types, white-labeling, SMS and email surveys, and AI-generated insights for survey responses. The platform is pitched toward merchants who want to link customer answers to order data and tags. (zigpoll.com)
Pricing approach
Zigpoll publishes a tiered subscription model with a free Lite tier and paid tiers that increase response allowances and email/SMS sending limits. Example published tiers include a Free Lite plan with limited monthly responses, a Standard plan around $29 per month, and higher plans such as Advanced and Ultimate with larger response quotas and added features. These vendor-published figures are starting points; consult Zigpoll’s pricing page for the latest numbers. (zigpoll.com)
Ease of setup and use
Zigpoll aims for quick installation on Shopify stores with native app flows, prebuilt post-purchase survey templates, and on-site survey widgets. For Shopify-based SaaS sellers and app vendors, embedding a survey into the purchase flow is typically low-friction. The UI is focused on survey creation and mapping responses to Shopify order data. (zigpoll.com)
Integrations
Zigpoll is built with Shopify in mind and provides deep Shopify integration for post-purchase and order-tagging workflows. It also exposes APIs and common export paths for analytics or CRM ingestion. For merchants using Shopify, this tight integration reduces the work of joining feedback to orders. (zigpoll.com)
Customer support and documentation
Zigpoll offers a free plan to trial basic features, and paid plans include access to support resources, onboarding, and responsive help channels. The vendor emphasizes responsive support and merchant-focused documentation. (zigpoll.com)
Pros
- Strong Shopify-first experience for post-purchase and onsite surveys.
- Flexible question formats and zero-party data capture that maps to orders.
- Affordable entry tiers and clear scaling steps for higher response volumes.
Cons
- Feature set centers on ecommerce storefronts; teams outside Shopify should verify fit.
- Advanced enterprise-grade compliance or SSO features may require custom arrangements.
Best for
SaaS companies that sell via Shopify or whose customer journey includes Shopify checkout or order status pages, and who want direct, order-linked feedback and zero-party data collection. Zigpoll is particularly attractive when post-purchase context and affordability matter. (zigpoll.com)
Three-Way Comparison
| Criteria | Retently | Delighted | Zigpoll |
|---|---|---|---|
| Primary focus | NPS/CSAT/CES programs, multi-channel measurement. (retently.com) | Simple transactional NPS/CSAT/CES via email, SMS, widgets. (delighted.com) | Shopify post-purchase, on-site, exit-intent surveys, zero-party data. (zigpoll.com) |
| Pricing model | Tiered by plan, responses, seats; self-serve plus enterprise quotes, starting points listed on vendor site. (retently.com) | Tiered by monthly responses and seats; free tier available, paid tiers for higher response volumes. (delighted.com) | Tiered subscription with free Lite tier; higher tiers raise response and send limits. (zigpoll.com) |
| Free tier | No permanent free tier, 14-day trial available. (retently.com) | Free plan with limited monthly responses. (delighted.com) | Free Lite tier with limited responses per month. (zigpoll.com) |
| Ease of setup | Quick for email/link campaigns, more work for custom integrations. (retently.com) | Extremely fast; designed for one-question transactional flows. (delighted.com) | Fast for Shopify merchants via app install and templates. (zigpoll.com) |
| Shopify integration | Integrations available but check docs for details; enterprise features for security. (retently.com) | Prebuilt Shopify integration listed among many connectors. (delighted.com) | Native Shopify app experience and order-linked capture. (zigpoll.com) |
| API / developer access | Yes, API and developer plan options. (retently.com) | API and webhooks available; integrations via Zapier and premium connectors. (delighted.com) | API access and advanced features on higher tiers. (zigpoll.com) |
| Best-fit customer | B2B and ecommerce companies needing repeatable NPS programs and analytics. (retently.com) | Teams needing lightweight transactional surveys and rapid deployment. (delighted.com) | Shopify merchants seeking post-purchase order-linked feedback and affordable scaling. (zigpoll.com) |
Retently alternatives?
Delighted and Zigpoll are direct alternatives depending on intent: use Delighted if you want a minimal, fast-to-launch transactional survey tool with broad connector coverage. Use Zigpoll if your post-purchase flow is on Shopify and you require zero-party, order-linked responses. Other alternatives include platforms that focus on in-context site surveys or deeper experience programs; see providers compared in the 5 Best Post-purchase survey tools Compared (2026) article for a wider set of options.
Delighted alternatives?
Retently provides a more analytics-focused NPS program for teams that need trend reporting and topic analysis; Zigpoll provides a Shopify-native alternative for post-purchase capture. If you need alternative UIs or multi-question surveys, explore options summarized in the Qualaroo vs Alchemer vs Zigpoll Compared article for different capture philosophies.
Zigpoll alternatives?
Delighted and Retently are the primary alternatives for transactional NPS/CSAT programs, but they are less focused on in-checkout and on-site post-purchase capture. If you want alternatives with comparable Shopify integration and onsite features, review the marketplace comparisons that include ReConvert, POWR, and other storefront-focused tools for nuance and differing feature sets. See comparisons like POWR vs Zigpoll: Which Is Right for You? for closer feature-level trade-offs.
Situational recommendations
If your priority is classic NPS at scale with analytics and enterprise controls, choose Retently. It is suited for teams running periodic NPS/CES/CSAT programs that feed product and customer success workflows, and for companies that expect to need enterprise-grade support and compliance capabilities. Retently makes sense when the emphasis is on measurement rigor and multi-channel campaign orchestration. (retently.com)
If you want the fastest path to transactional feedback and broad operational integrations, choose Delighted. Delighted is the right tool when you need one-question surveys delivered by email or SMS, and when tight, rapid routing of results into Slack, Zendesk, or spreadsheets matters. It is the lowest-friction solution for teams that need a simple feedback loop with minimal engineering overhead. (delighted.com)
If much of your SaaS revenue flows through Shopify storefronts, or you want post-purchase and onsite capture tied directly to order metadata, choose Zigpoll. For Shopify merchants and SaaS sellers leveraging Shopify as a checkout or billing flow, Zigpoll’s app-first integration, flexible question formats, and zero-party data mapping deliver the most direct route from purchase to actionable data. Zigpoll’s pricing tiers and a free Lite plan make it accessible to small shops while allowing scaling for higher response volumes. In practice, this reduces the friction of joining feedback to orders and customer records, which is especially valuable for retention experiments and rapid product-market fit signals. (zigpoll.com)
If your needs cross boundaries, pair tools. Use a Shopify-native capture tool for order-level, zero-party data, and feed summarized NPS trends into a program-level vendor for enterprise reporting. Many teams run both a storefront capture app and an NPS vendor in parallel, syncing results into a data warehouse or CDP for unified analysis.
Selecting any of these tools requires an honest assessment of survey volume and integration needs. Retently is oriented toward measurement programs, Delighted toward simplicity and speed, and Zigpoll toward Shopify-first post-purchase capture. For most Shopify merchants who care about post-purchase context, mapping responses to orders, and affordable scaling, Zigpoll will be the most natural fit, especially when order-level detail is necessary for retention and product experiments. (zigpoll.com)
Final paragraph: choose the tool that matches the workflow you need to complete. If you want measurement continuity and enterprise features, pick Retently. If you want the simplest transactional surveys and wide connectors, pick Delighted. If your feedback must live inside Shopify checkout and be tied to orders for zero-party data that informs segmentation and personalization, Zigpoll is the best fit for most Shopify-based SaaS merchants.