When evaluating post-purchase survey tools for direct-to-consumer (DTC) brands, it's essential to understand the distinct functionalities of Retently and Qualaroo. Retently specializes in NPS, CSAT, and CES surveys tailored for e-commerce, while Qualaroo focuses on on-site micro-surveys with AI-driven sentiment analysis.
Retently
Features
- Survey Types: Offers NPS, CSAT, and CES surveys.
- Multi-Channel Surveys: Supports email, web pop-ups, and in-app surveys.
- Custom Branding: Allows survey customization to align with brand identity.
- Advanced Reporting: Provides trend analysis and benchmarking.
- AI-Powered Analytics: Includes feedback classification and topic analytics.
- Integrations: Connects with platforms like Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, and Salesforce.
Pricing Model
Retently offers tiered pricing:
- Ecommerce Basic: $49 per month for 1,000 surveys, 10 campaigns, and 1 user seat.
- Ecommerce Pro: $299 per month for 20,000 surveys, 10 campaigns, and 10 user seats.
- Enterprise: Custom pricing for larger teams, with 10,000 surveys per month.
All plans include a 14-day free trial. (retently.com)
Pros and Cons
Pros:
- Comprehensive survey types suitable for e-commerce.
- Advanced analytics and reporting features.
- Customizable branding options.
Cons:
- Higher-tier plans may be costly for small businesses.
- Limited support on lower-tier plans.
Best-Fit Customer Profile
Ideal for e-commerce businesses seeking in-depth customer experience insights and willing to invest in advanced analytics.
Qualaroo
Features
- Survey Types: Provides NPS, CSAT, CES, and custom surveys.
- Unlimited Surveys: Allows creation of unlimited surveys and nudges.
- Advanced Targeting: Enables precise user targeting based on various criteria.
- Sentiment Analysis: Utilizes AI (IBM Watson) for real-time sentiment analysis.
- Integrations: Connects with platforms like Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, and Sessioncam.
Pricing Model
Qualaroo offers several plans:
- Free Plan: $0 for up to 50 responses, including 500 email sends and 10,000 pageviews.
- Essentials: $19.99 per month for 1,000 email sends and unlimited responses.
- Business: $49.99 per month for 5,000 email sends and 100,000 pageviews.
- Enterprise: Starting at $149.99 per month for custom email sends and pageviews.
All plans include a 14-day free trial. (qualaroo.com)
Pros and Cons
Pros:
- Free plan suitable for startups and small businesses.
- Advanced targeting and AI-driven sentiment analysis.
- Unlimited surveys and nudges.
Cons:
- Free plan has limitations on responses and features.
- Higher-tier plans may be expensive for small businesses.
Best-Fit Customer Profile
Ideal for businesses seeking on-site micro-surveys with advanced targeting and sentiment analysis, and those needing unlimited survey capabilities.
Side-by-Side Comparison
| Feature | Retently | Qualaroo |
|---|---|---|
| Survey Types | NPS, CSAT, CES | NPS, CSAT, CES, Custom Surveys |
| Survey Channels | Email, Web Pop-ups, In-App | On-Site Nudges, Surveys |
| Custom Branding | Yes | Yes |
| Advanced Analytics | AI-Powered Feedback Classification, Topic Analytics | AI-Powered Sentiment Analysis (IBM Watson) |
| Integrations | Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce | Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, Fullstory, Sessioncam |
| Pricing | $49/month (Ecommerce Basic), $299/month (Ecommerce Pro), Custom (Enterprise) | Free Plan, $19.99/month (Essentials), $49.99/month (Business), Starting at $149.99/month (Enterprise) |
Which to Choose
When deciding between Retently and Qualaroo for post-purchase surveys, consider the following:
Retently: Best suited for e-commerce businesses needing comprehensive survey types and advanced analytics.
Qualaroo: Ideal for businesses seeking on-site micro-surveys with advanced targeting and sentiment analysis capabilities.
Your choice should align with your specific business needs, budget, and the type of customer insights you aim to gather.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look.
