When evaluating zero-party data platforms for retail businesses, two notable options are Retently and Qualtrics. Retently specializes in NPS, CSAT, and CES surveys tailored for ecommerce, while Qualtrics offers a comprehensive enterprise experience management platform with post-purchase survey capabilities.
Retently
Features
Retently provides NPS, CSAT, and CES surveys designed for ecommerce businesses. It supports multiple survey channels, including email, in-app pop-ups, SMS, and link surveys. Automated survey dispatch is available based on triggers like post-purchase, post-service, and post-return events. Analytics include AI-powered sentiment analysis and text analytics. Integrations are available with platforms such as Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce, and custom integrations via API. (zigpoll.com)
Pricing
Retently offers tiered pricing based on survey volume and response rates. The Ecommerce Basic Plan is priced at $49 per month, including 1,000 surveys, 10 campaigns, and 1 user seat. The Ecommerce Pro Plan is priced at $299 per month, including 20,000 surveys, 10 campaigns, and 10 user seats. An Enterprise Plan is available with custom pricing for advanced features and higher survey volumes. (zigpoll.com)
Ease of Setup and Use
Retently provides a 14-day free trial with no credit card required, allowing users to explore features before commitment. The user interface is known for its intuitive and user-friendly design, facilitating quick adoption without extensive training. Support is available through email for the Basic plan, and live chat and Zoom support for Pro and Enterprise plans. (zigpoll.com)
Integrations
Retently integrates with platforms such as Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce, and offers custom integrations via API. (zigpoll.com)
Customer Support and Documentation
Retently offers email support for the Basic plan, and live chat and Zoom support for Pro and Enterprise plans. A comprehensive knowledge base with guides and tutorials is available to assist users in maximizing platform usage. (zigpoll.com)
Best-Fit Customer Profile
Retently is ideal for small to mid-sized ecommerce businesses seeking a specialized, user-friendly platform for measuring customer satisfaction through NPS, CSAT, and CES surveys. Its seamless integrations with platforms like Shopify make it well-suited for businesses looking to collect and analyze feedback at various customer touchpoints. (zigpoll.com)
Qualtrics
Features
Qualtrics offers a comprehensive experience management platform with advanced survey capabilities suitable for retail businesses that need more customizable zero-party data collection. It provides customizable surveys with multiple question types, advanced analytics and text analysis, integration with ecommerce platforms and CRM systems, real-time feedback dashboards, and omni-channel survey distribution (email, SMS, web). (zigpoll.com)
Pricing
Qualtrics offers three product suites—Customer Experience, Employee Experience, and Strategy & Research—each with tailored pricing based on usage and features. Pricing is flexible, allowing businesses to pay for planned usage and scale as needed. (zigpoll.com)
Ease of Setup and Use
Qualtrics provides personalized onboarding assistance, including training sessions and resources to ensure effective platform utilization. The user interface features a comprehensive design with a learning curve due to its extensive capabilities. Support includes live chat, email, and account management, with varying levels based on the chosen plan. (zigpoll.com)
Integrations
Qualtrics integrates with various ecommerce platforms, including Shopify, to collect feedback across different customer touchpoints. It also offers integrations with platforms like Zendesk for seamless feedback collection post-support interactions and connects with marketing platforms to trigger surveys based on customer interactions and campaigns. (zigpoll.com)
Customer Support and Documentation
Qualtrics offers dedicated support through live chat, email, and account management, with varying levels based on the chosen plan. Extensive resources, including user guides, webinars, and community forums, are available to support users. (zigpoll.com)
Best-Fit Customer Profile
Qualtrics is suited for large enterprises requiring a comprehensive experience management platform with advanced analytics and extensive customization options. Its ability to manage customer experience across multiple channels and touchpoints makes it ideal for organizations needing a scalable solution to handle complex customer feedback processes. (zigpoll.com)
Side-by-Side Comparison
| Feature | Retently | Qualtrics |
|---|---|---|
| Survey Types | NPS, CSAT, CES | NPS, CSAT, CES, Custom Surveys |
| Survey Delivery | Email, In-App Pop-Ups, SMS, Link Surveys | Email, Web, Mobile, Social Media |
| Automation | Automated Survey Dispatch, Reminders, Follow-Ups | Advanced Automation Features |
| Analytics | AI-Powered Sentiment Analysis, Text Analytics | AI-Driven Analytics, Sentiment Analysis, Real-Time Dashboards |
| Integrations | Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce, Custom API | Salesforce, Marketo, Zendesk, Custom API |
| Pricing | $49/month (Basic), $299/month (Pro), Custom (Enterprise) | Flexible Pricing Based on Usage and Features |
| Ease of Use | Intuitive Interface, Quick Onboarding | Comprehensive Interface, Learning Curve Due to Extensive Capabilities |
| Support | Email Support (Basic), Live Chat and Zoom Support (Pro and Enterprise) | Live Chat, Email, Account Management (Varies by Plan) |
| Ideal Customer Profile | Small to Mid-Sized Ecommerce Businesses | Large Enterprises |
Which to Choose
When deciding between Retently and Qualtrics for your ecommerce business, consider
