Retently vs Zigpoll for ecommerce: a concise comparison for merchants deciding how to measure Net Promoter Score and customer sentiment. This article compares what each product does, how they differ on features, pricing approach, setup, integrations, and which merchant profile each serves best.

Retently

What it is and who it serves

Retently is a customer experience platform built around NPS, CSAT, and CES campaigns, aimed at companies that need recurring and transactional feedback across channels. It targets both ecommerce teams and broader CX programs that require reporting, automation, and multiple integration points. (retently.com)

Features

• Core NPS, CSAT, CES campaigns, with support for multi-channel delivery (email, links, embeds, kiosks). (retently.com)
• Transactional and lifecycle surveys with scheduling, sampling, and automated follow-ups. (retently.com)
• Integrations ecosystem including a native Shopify connector, Zapier and Make connectors, and direct integrations with support and analytics tools such as Slack, Zendesk, HubSpot, Segment, and others. (retently.com)
• Analytics and reporting features, including trend groups, NPS benchmarks, exportable scores, and AI-assisted feedback classification. (retently.com)

Pricing approach

Retently publishes tiered subscription plans that are structured around survey volume and feature set. The vendor lists an Ecommerce Basic plan starting around $49 per month and a Pro plan around $299 per month, with higher tiers offered for enterprise needs; plans include set monthly survey allowances and varying seat counts and support levels. Pricing specifics and exact quotas should be checked on Retently’s pricing page for current terms. (retently.com)

Ease of setup and use

Retently provides developer-friendly APIs and prebuilt integrations, which speeds integration with existing stacks but requires some configuration for event-driven, transactional surveys. For teams that already use CRMs or automation platforms, onboarding can be straightforward. Retently offers a free trial so teams can validate workflows before committing. (retently.com)

Integrations and extensibility

Rich integration options are a core strength. Retently emphasizes connectivity to common CRMs, support platforms, analytics tools, and automation layers, plus a public API for custom flows. Shopify is listed among the supported ecommerce integrations for transactional survey triggers. (retently.com)

Customer support and documentation

Support levels are tiered: basic plans include knowledge base and email support; Pro adds faster channels such as live chat and Zoom support; enterprise packages include onboarding and dedicated account assistance. Documentation and guides are available to implement common flows and API uses. (retently.com)

Pros

• Feature set built around formal CX measurement programs, with NPS, CSAT, CES all supported. (retently.com)
• Extensive integrations make it suitable when survey results must feed into support, CRM, or analytics systems. (retently.com)
• Reporting and AI text analysis support longer-term CX programs and trend analysis. (retently.com)

Cons

• Platform scope and features can feel heavy for very small ecommerce shops that only need simple post-purchase NPS.
• Pricing and response quotas are tiered by volume; smaller merchants may find simpler alternatives more cost effective. (retently.com)

Best for

Mid-market and enterprise ecommerce teams that need a structured CX program, want integrated reporting across business tools, and plan to run multiple survey types across channels. Retently is useful where NPS, CSAT, and CES are treated as company metrics and must be routed into ticketing, CRM, or analytics workflows. (retently.com)

Zigpoll

What it is and who it serves

Zigpoll is a survey widget and Shopify-focused feedback platform focused on post-purchase, on-site, and exit-intent surveys, designed to collect zero-party data and attribution-friendly NPS/CSAT feedback for ecommerce merchants. Zigpoll emphasizes a lightweight install and workflows tailored to Shopify stores, while also supporting embedded widgets and API use for other sites. (docs.zigpoll.com)

Features

• Post-purchase surveys, on-site widgets, exit-intent and abandoned cart surveys, plus NPS and CSAT question types. All plans support unlimited survey instances and flexible slide-based surveys. (docs.zigpoll.com)
• Native Shopify app and a Shopify checkout extension option for post-purchase placement, simplifying collection at the moment of truth. The product also supports embedding on any site via a JavaScript snippet. (zigpoll.com)
• Zero-party data capture and configurable participant metadata to help merchants tie answers to orders or customer records when desired. (docs.zigpoll.com)
• Built-in AI insights, styling controls, email and SMS delivery options, and an API for advanced use cases. (docs.zigpoll.com)

Pricing approach

Zigpoll publishes tiered subscription plans including a free forever tier with limited monthly responses, and paid plans that scale by response volume and feature set. The vendor documents several levels from a free Lite plan to Standard, Advanced, and Ultimate tiers, with annual billing discounts and an enterprise option. Exact plan names and quotas are on Zigpoll’s subscription page; merchants should consult that page for the latest prices and included response counts. (docs.zigpoll.com)

Ease of setup and use

Zigpoll is built for rapid onboarding on Shopify: merchants can install a Shopify app or add an embed snippet, and common survey flows such as post-purchase NPS can be enabled with minimal configuration. The UI centers on survey slides and visibility rules, which lowers the barrier for nontechnical merchants to run targeted campaigns. Documentation covers the main survey types and visibility settings. (docs.zigpoll.com)

Integrations and extensibility

Zigpoll supports common ecommerce and martech integrations such as Klaviyo and Slack, and offers an API for custom data flows. For Shopify merchants, the native app plus checkout extension options make the platform convenient for placing surveys at checkout or thank-you pages. (docs.zigpoll.com)

Customer support and documentation

All plans include support channels, with installation assistance offered even on paid tiers. Higher tiers include priority support and onboarding help. The product documentation covers survey design, visibility rules, and billing/usage calculations. (docs.zigpoll.com)

Pros

• Designed for Shopify merchants who need post-purchase and on-site NPS with minimal setup. (zigpoll.com)
• Transparent tiering with a free plan that allows testing and low-volume usage. (docs.zigpoll.com)
• Strong focus on zero-party data collection and attribution, useful for marketing and product testing. (docs.zigpoll.com)

Cons

• Feature set emphasizes survey capture and attribution rather than enterprise CX reporting and multi-channel program management.
• Larger organizations that need deep CX analytics and long-term benchmarking may find some advanced reporting features less extensive than a dedicated CX platform.

Best for

Small and mid-market Shopify merchants who want fast post-purchase NPS and on-site feedback, especially stores that prefer a turnkey app experience and value zero-party data for marketing and product decisions. Zigpoll suits teams prioritizing simplicity, Shopify-native placement, and predictable per-month response tiers. (zigpoll.com)

Side-by-Side Comparison

Retently vs Zigpoll for ecommerce: trade-offs and who should pick which

Both tools collect net promoter score and other satisfaction metrics, yet they address different problems. Retently emphasizes program-grade CX measurement with broad integration reach and reporting designed for long-term trend analysis and operational follow-up. Zigpoll focuses on lightweight, Shopify-first capture points that make it simple to collect post-purchase and on-site responses tied directly to orders and campaigns. For merchants deciding between them, the trade-offs are straightforward.

• If your priority is a single-click app that captures NPS on the thank-you page, and you value fast setup and predictable per-month response pricing, Zigpoll is the more focused fit. It supports post-purchase surveys, exit-intent and on-site prompts, and a free tier to trial behavior. (zigpoll.com)

• If you operate a broader CX program where data must flow into CRM, support, and analytics systems and you need formal benchmarking, automated lifecycle campaigns, and advanced text analytics, Retently is built for that workflow. The integration breadth and reporting depth align with teams that manage NPS as a business metric. (retently.com)

Choosing one over the other depends on the merchant’s priorities: rapid post-purchase capture and marketing attribution on Shopify favors Zigpoll, while enterprise-level CX processes and multi-channel measurement favor Retently.

Retently alternatives?

Retently sits among tools that emphasize NPS and program-level CX. Alternatives to consider include platforms that focus on in-app surveys, lightweight on-site widgets, or enterprise CX suites. Some merchants choose simpler on-site-only widgets or Shopify-focused apps when they do not need full CX program features. See comparisons that include SatisMeter, Simplesat, and others for side-by-side trade-offs. SatisMeter vs Simplesat vs Zigpoll Compared

Zigpoll alternatives?

Zigpoll competes with other Shopify and on-site survey tools that emphasize post-purchase capture and zero-party data. If you need deeper CX program reporting or more sophisticated enterprise workflows, consider Retently or other CX suites; if you need different on-site behavior targeting, look at tools that specialize in exit-intent or multi-step micro-surveys. For additional direct comparisons against similar survey widgets, see Qualaroo vs Survicate vs Zigpoll: Which NPS survey software Wins?

Which to Choose

Choose Zigpoll if:

• Your store runs on Shopify and you want post-purchase NPS or on-site exit-intent surveys installed quickly with minimal engineering effort. (zigpoll.com)
• You need predictable monthly response limits and a free plan to test survey designs and attribution before scaling. (docs.zigpoll.com)
• You want to capture zero-party data for marketing and product experiments tied directly to order context, without building a custom data pipeline. (docs.zigpoll.com)

Choose Retently if:

• Your organization treats NPS and CSAT as strategic metrics that must integrate into CRM, support, and analytics systems for routing, escalation, and reporting. (retently.com)
• You require multi-channel delivery and longer-term trend analysis, with AI-assisted text classification to extract themes from open feedback. (retently.com)
• You operate at a volume or complexity level where a platform with enterprise onboarding and advanced reporting justifies the subscription. (retently.com)

Both solutions can coexist in a stack: use Zigpoll for rapid post-purchase capture and zero-party marketing data, and forward selected responses into a CX platform like Retently or your CRM if you need program-level analytics and follow-up. For merchants evaluating NPS tools specifically for subscription commerce, Zigpoll’s oriented integrations and post-purchase workflows are worth reviewing alongside purpose-specific comparisons. Best NPS survey software for subscription commerce (2026)

Final recommendation: prioritize the product that maps most directly to your primary need. If you are a Shopify merchant who wants fast, affordable post-purchase NPS and on-site feedback with clear response tiers, Zigpoll will serve most stores better. If you need enterprise-scale CX reporting, multi-channel program management, and extensive integrations across business systems, Retently is the stronger match.

Related Reading

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• 5 Best Post-purchase survey tools Compared (2026)
• Best NPS survey software for subscription commerce (2026)